I used to think it would burst at some point but.... It's madness tbh. Just more and more money getting poured into it. What's that quote from Klopp about buying a player for a hundred million from? 7 years ago? Different world.
£35m for Salah seemed a bit much at the time....
Anyway, it feels that because of the previous efficiency of Liverpool's transfers - off the top of my head, Allison, Diaz, Salah (to an extent), and Szoboszlai - there seems to be this mentality that whoever we/they go for, they'll join. Or that whoever a specific player plays for will cower under the mighty 'Liverpool reputation'.
Naturally, that hasn't happened this summer, and whenever a player/club says 'no' Liverpool seemingly panics and either ends up just offering more and more, or just sit on the offer (which seems to be what's happening with Caicedo).
A few years ago, there would almost be a list of two or three players, Liverpool would make an offer for one, if that got rejected they'd move on the next - interestingly it was what happened with Salah: Mbappe was at Monaco and Liverpool made an offer (effectively tapped him up), but he was asking for stupid - for the time - wages, so Liverpool moved on to Salah. Oblack/Allison was a similar situation.
There just doesn't seem to be any strategy past 'do they have a release clause, or can we nick them off from someone else'.