Irish Doctors for the Environment have slammed Bord Bia’s €8 million meat and dairy trade mission to Asia.
The Irish food board launched campaigns to sell dairy, beef and lamb to countries including Japan, Singapore and Vietnam on a ministerial-led tour earlier this month.
IDE outlined their concerns in a letter to Bord Bia, saying promotion tagline “Ireland, Working with Nature” was “not only misleading, but grossly misaligned with necessary actions to ensure food security, climate action and sustainable development”.
As the world teeters on the brink of irreversible climate damage, they believe Bord Bia should be more focused on helping producers transition to less environmentally damaging produce like fruits, vegetables, legumes and wholegrains instead of investing heavily in animal agriculture expansions and exports.
IDE’s Róisín Fitzgerald said when debate raged earlier this year about the sectoral emissions target for agriculture, she heard time and again ‘Ireland has the lowest greenhouse gas emissions beef and dairy in the world’.
But she says that statement “was not actually backed up”.
“Regardless of how low the emissions [for Irish beef and dairy] are per global standards, it’s still a high emission food compared to a lot of other produce,” Róisín added.
Analysis by the UN’s Food and Agricultural Organisation in 2021, found meat and dairy produces 14.5% of the world’s greenhouse gas emissions. That’s the same as all cars, lorries, aircraft and ships combined.