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BrewDog: yet another hip company using 'rebel' language to sell its stuff

The idea that Brewdog Ltd is very special in its bullying and sexism is tbh just bonkers isn’t it. But I don’t know much about beer so whatever maybe other beer companies are great.
Selling stuff by co opting rebel cultural signifiers started in the 1950s so I guess it’s the beer part that I’m missing, which makes this a very important internet frontline.

They're the worst recent example I can think of, but it seems that you'd like people to stop going on about it for some reason
 
Why these men in particular and their annoying noisy hate-able brand and not the hundreds of other new small breweries that make equally good beer?

The interesting bit of that long article i posted is that these two men had no advertising budget, they were like all the other little breweries until they managed to piss people off (advertising standards authority, real ale purists club, very angry people on the internet) and became hugely profitable as a result.

which threads on here have the most traffic. The most posts per minute. Of course it’s the ones that make people angry.
as I said back on page 1, I’ve never heard of them until this thread. now I don’t really like ale. But if I did, I might have been minded to try one since I’d heard of them and there it was on the shelf, on the pump in front of me.
 
which threads on here have the most traffic. The most posts per minute. Of course it’s the ones that make people angry.
as I said back on page 1, I’ve never heard of them until this thread. now I don’t really like ale. But if I did, I might have been minded to try one since I’d heard of them and there it was on the shelf, on the pump in front of me.
Really? So when someone points out that a trendy company has a toxic, bullying work culture, that makes you think, "I'd like some of what they're selling, please?"
 
Really? So when someone points out that a trendy company has a toxic, bullying work culture, that makes you think, "I'd like some of what they're selling, please?"

They said "might have been", which I read as meaning prior to reading this thread.

Could be wrong, obvs.

Eta actually on second reading I think I was wrong, soz, do carry on.
 
I don't think most actual customers of brewdog are aware of or interested in any of the controversies/morally dubious stuff tbh.

Everyone I know who is, doesn't buy Brewdog. Everyone I know who buys Brewdog either doesn't know or doesn't care.

I think their success is due to their actual advertising, pricing, availability, and positioning in supermarkets.
I'm aware of the controversies but I often by Brewdog beers because I currently don't drink and they are the only company that manages to get a non-alcoholic beer that tastes of anything into most supermarkets.

When I go into a shop and there's another non-alcoholic beer that tastes of anything, I buy that.

Not sure what the beer-angry people on this thread want me to do. I think they want me to drink Beck's Blue forever - or drink alcohol - as a punishment for being teetotal. And that tells you what kind of people they are.
 
which threads on here have the most traffic. The most posts per minute. Of course it’s the ones that make people angry.
as I said back on page 1, I’ve never heard of them until this thread. now I don’t really like ale. But if I did, I might have been minded to try one since I’d heard of them and there it was on the shelf, on the pump in front of me.

Yep. For good or bad reasons it's made you aware of a company/product that you had previously never heard of. You may or may not care about their methods but you also may fall into the camp who dislike a lot of what their detractors stand for (or pretend to stand for) and the associated hypocrisy. That's a big one.
 
Really? So when someone points out that a trendy company has a toxic, bullying work culture, that makes you think, "I'd like some of what they're selling, please?"

me, no. But five years ago when this thread started. before all the rest come to light. I might of seen the beer and thought oh yeah I’ve heard of them what’s all the fuss about let’s try one.
I’m not saying this thread is boosting their sales. But quite clearly the whole controversy they revel in does.
 
I'm aware of the controversies but I often by Brewdog beers because I currently don't drink and they are the only company that manages to get a non-alcoholic beer that tastes of anything into most supermarkets.

When I go into a shop and there's another non-alcoholic beer that tastes of anything, I buy that.

Not sure what the beer-angry people on this thread want me to do. I think they want me to drink Beck's Blue forever - or drink alcohol - as a punishment for being teetotal. And that tells you what kind of people they are.

I don't drink alcohol except on very rare occasions, and seem to manage fine without any alcohol free beer! Each to their own, though, of course. I guess getting one over the people you call "beer-angry" means something to you. Fair (if wierd) enough.
 
I'm aware of the controversies but I often by Brewdog beers because I currently don't drink and they are the only company that manages to get a non-alcoholic beer that tastes of anything into most supermarkets.

When I go into a shop and there's another non-alcoholic beer that tastes of anything, I buy that.

Not sure what the beer-angry people on this thread want me to do. I think they want me to drink Beck's Blue forever - or drink alcohol - as a punishment for being teetotal. And that tells you what kind of people they are.

Just drink shit non-alcoholic beer, exactly as you would if you were drinking alcoholic beer with limited choices.
 
I’ve trawled back and found the thing that made me post that, it’s from the same long article here you go.

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It’s just one silly barman though the other employees are probably not drawn in to the whole madly hyped brand identity at all so my bad.
 
On a side note that may well have been raised before - the new world of brewers is riddled with cunts who view their job as a stylish vocation where workers are used as props to validate/ameliorate their slightly posh roots. Know at least one young guy who was treated as the token outsider/minority/working class in that world and it wasn't BrewDog that did it.
 
On a side note that may well have been raised before - the new world of brewers is riddled with cunts who view their job as a stylish vocation where workers are used as props to validate/ameliorate their slightly posh roots. Know at least one young guy who was treated as the token outsider/minority/working class in that world and it wasn't BrewDog that did it.

I'm well aware there are problems with other breweries, and campaigns about sexism and racism in the industry beyond just Brewdog.

Doesn't stop me criticising Brewdog though. Don't see why it should.
 
I'm well aware there are problems with other breweries, and campaigns about sexism and racism in the industry beyond just Brewdog.

Doesn't stop me criticising Brewdog though. Don't see why it should.

It shouldn't at all. As I said, the point has probably been raised before, just going on personal knowledge that BrewDog isn't unique. Beer is no different to anything else ultimately, increasingly taken over by rich boys who decided they want a vocation and who use other workers - be they PoC, other working class, or anything else - as gimmicks. Especially in London ime. We're all novelties now.
 
It shouldn't at all. As I said, the point has probably been raised before, just going on personal knowledge that BrewDog isn't unique. Beer is no different to anything else ultimately, increasingly taken over by rich boys who decided they want a vocation and who use other workers - be they PoC, other working class, or anything else - as gimmicks. Especially in London ime. We're all novelties now.

So I guess we should just all accept it and not talk of it ever again...
 
I'm aware of the controversies but I often by Brewdog beers because I currently don't drink and they are the only company that manages to get a non-alcoholic beer that tastes of anything into most supermarkets.

When I go into a shop and there's another non-alcoholic beer that tastes of anything, I buy that.

Not sure what the beer-angry people on this thread want me to do. I think they want me to drink Beck's Blue forever - or drink alcohol - as a punishment for being teetotal. And that tells you what kind of people they are.
Try Big Drop, they're in some supermarkets and their IPAs and Stout are good.
 
Really? So when someone points out that a trendy company has a toxic, bullying work culture, that makes you think, "I'd like some of what they're selling, please?"
It doesn't, but next time you're in the pub, it makes you see the Brewdog logo on a beer bottle/can/pump, and you remember the name, and you buy one.
That's how advertising works, and that's why subliminal advertising works. You don't have to like them, you just have to know the name.
 
It doesn't, but next time you're in the pub, it makes you see the Brewdog logo on a beer bottle/can/pump, and you remember the name, and you buy one.
That's how advertising works, and that's why subliminal advertising works. You don't have to like them, you just have to know the name.

I remember the name ISIS, I don't buy their beer. Advertising doesn't mean you have no free will.

Edit: To be fair ISIS might have a cracking micro-brew, I don't know.
 
Try Big Drop, they're in some supermarkets and their IPAs and Stout are good.
I get them whenever I can. However, they are rarely in small supermarkets whereas Brewdog ones quite often are.

I actually think that Nanny State to some extent created the market that other companies are now starting to exploit.
 
I get them whenever I can. However, they are rarely in small supermarkets whereas Brewdog ones quite often are.

I actually think that Nanny State to some extent created the market that other companies are now starting to exploit.

Have you ever considered that boycotting may, on occasion, require you not to buy something?
 
I'm aware of the controversies but I often by Brewdog beers because I currently don't drink and they are the only company that manages to get a non-alcoholic beer that tastes of anything into most supermarkets.

When I go into a shop and there's another non-alcoholic beer that tastes of anything, I buy that.

Not sure what the beer-angry people on this thread want me to do. I think they want me to drink Beck's Blue forever - or drink alcohol - as a punishment for being teetotal. And that tells you what kind of people they are.
Irn-Bru is sold in many major supermarkets, has zero alcohol content, and tastes nicer than beer. There you go, problem solved.
 
Interesting that the supermarket offers are near to a pound a can which is almost purchasable. Once it hits the Banks 89p for 500 ml pricemark I will become a loyal cuStstermor
 
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