BrewDog: yet another hip company using 'rebel' language to sell its stuff
- Thread starter treelover
- Start date
bimble
floofy
what is bUrGEr? the comparison is becaiuse of focus on this one brand, lifting it up above all other brewers for either love or hate, both of which are their marketing gold & key to success.So why compare fanboys who get tattoos and bUrGEr lovers to people calling out shitty practices?
Great whattaboutery in the edit too
Spymaster
Plastic Paddy
Yeah, but .... PUNK
bimble
floofy
Stop it, every post you make is another can sold.
ddraig
kicking against the pricks...
enjoy your fun with the contrary crowd
Spymaster
Plastic Paddy
Brewdog do some very serious burgers.
This is their "hybrid", "making a stand for the environment":
bimble
floofy
are you very cross? ok. I dont have any strong feelings about beer tbh.
ddraig
kicking against the pricks...
not at all, I can't even drink beer!
bimble
floofy
that looks fucking disgusting what is it marzipan?
Saul Goodman
It's all good, man
This is one of those cases where there's no such thing as bad publicity, merely brand awareness.
Spymaster
Plastic Paddy
I think the middle bit is something to do with tofu. It's so that vegetarians eat them.
teuchter
je suis teuchter
As you pointed out, some people are so cross about beer that they degrade workers' rights by forgetting to campaign for them properly. It's good that you reserve your strong feelings for good causes. I do too. I am virtue signalling by writing this.
bimble
floofy
Does anybody really think the gold can thing is going to be some sort of reckoning for them? Its really not, its not anywhere near as interesting as the stuffed squirrel beers that they sold as another media-attention story.
as that old thing i linked to says:
'BrewDog embodies, in short, much about modern life that many people love to hate, particularly online and almost certainly beneath this article: you don’t have to search far to find someone on the internet calling BrewDog “hipsters”, “pretentious”, “wankers”, “arseholes” or simply “full of shit”. In the small but passionate world of British beer nerds, few subjects arouse stronger feelings than BrewDog'..
Nonetheless, for the past four years, this has been the fastest-growing food and drinks producer in Britain, and the fastest-growing bar and restaurant operator.'
Why is that happening, why have they had such enormous success do you reckon, you very angry people who have been writing very angry things about BREWDOG Ltd for almost a decade?
as that old thing i linked to says:
'BrewDog embodies, in short, much about modern life that many people love to hate, particularly online and almost certainly beneath this article: you don’t have to search far to find someone on the internet calling BrewDog “hipsters”, “pretentious”, “wankers”, “arseholes” or simply “full of shit”. In the small but passionate world of British beer nerds, few subjects arouse stronger feelings than BrewDog'..
Nonetheless, for the past four years, this has been the fastest-growing food and drinks producer in Britain, and the fastest-growing bar and restaurant operator.'
Why is that happening, why have they had such enormous success do you reckon, you very angry people who have been writing very angry things about BREWDOG Ltd for almost a decade?
bimble
floofy
Yes. Me too. We are the righteous ones.
Saul Goodman
It's all good, man
It's almost as if all the free advertising is working in their favour.
hitmouse
so defeated, thinks it's funny
You do realise that your posts about how this thread has too many posts on it are also posts on this thread, right?
bimble
floofy
That's the genius of Brewdog.
I don't give much of a shit at all about fancy beer, occasionally might ask the person at the bar for a taste of the guest one with a picture of a garden gnome or a celt on or something, when i'm feeling sophisticated and up for a Craft Ale or whatever they're called, but here i am adding to the internet mentions of Brewdog Ltd.
Saul Goodman
It's all good, man
You just killed another squirrel.That's the genius of Brewdog.
Spymaster
Plastic Paddy
They don't get this.
Time and again we've seen posted here .... 'Slagging off a company online IS NOT free positive advertising' .
equationgirl
Respect my existence or expect my resistance
That's what most of this thread has said, it's all about the hype. And they're sexist arseholes.Not having been interested much at all, not a sophisticated beer person me, for some reason I found and read this long thing about Brewdog yesterday
The aggressive, outrageous, infuriating (and ingenious) rise of BrewDog | Jon Henley
The long read: Once known more for its stunts than its beers, the ‘punk’ Scottish brewer is now the UK’s fastest-growing drinks company. You have a problem with that?www.theguardian.com
Its really old but it’s a good article. Interesting even if you just like bog standard lager like me.
In that context this latest ‘scandal’ is just more of exactly what their key to success has been.
The hype is not a mistake it’s the point.
Spymaster
Plastic Paddy
bimble
floofy
i'm going to be seen as a Brewdog Supporter now, even though i poured that one can of Nanny State down the sink and put it in he recycling.
If its any use i have about as much desire to go and drink in one of their fake brick-fake graffiti bars as i have to join a gym.
Just think the phenomenon is interesting. Bad publicity is the key to their success.
If its any use i have about as much desire to go and drink in one of their fake brick-fake graffiti bars as i have to join a gym.
Just think the phenomenon is interesting. Bad publicity is the key to their success.
Spymaster
Plastic Paddy
i'm going to be seen as a Brewdog Supporter now, even though i poured that one can of Nanny State down the sink and put it in he recycling.
If its any use i have about as much desire to go and drink in one of their fake brick-fake graffiti bars as i have to join a gym.
If you're not a hate-filled, spittle-flecked, nonsense poster, you're part of the problem!
ddraig
kicking against the pricks...
Because they are way more wankers about and gullible dicks who fall for the hype and marketing, and also the contrary cunts on here
Spymaster
Plastic Paddy
Saul Goodman
It's all good, man
Next big one... Austerity Ales®, with Left-Wing Lager and Right-Wing Rosé, and and a limited run of 'Your Mum'.
Divide and conquer.
Divide and conquer.
Last edited:
editor
hiraethified
Now that's what I call a edited post.
And running with you amazing logic here: if I find any worthwhile topics that you haven't contributed sufficient posts to, can that be taken as proof that you don't care much about the suffering being discussed?
bimble
floofy
If it feels good to be very cross with me about Brewdog ltd please feel free i don't mind. I really don't care about Brewdog at all, if they disappear tomorrow great, I wont notice tbh.
I only had one point, which is that negative publicity, on the internet, the more the better, is their lifeblood, it's what made and sustains them above all other breweries. So i think this is an interesting example of a current phenomenon, that's all.
Saul Goodman
It's all good, man
It's an excellent example. It's marketing genius. Now watch as everyone else follows suit.
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