No it isn't. They have had detractors for a long time but they've also built up a massive fan base. Publicity is the key to their success but mainly because people have like what they've done (railing against industrial lager and dull real ale) enough to forgive them when they've made it too obvious they've capitalist bastards that will do anything to build their brand.
BrewDog: yet another hip company using 'rebel' language to sell its stuff
- Thread starter treelover
- Start date
No it isn't. They have had detractors for a long time but they've also built up a massive fan base. Publicity is the key to their success but mainly because people have like what they've done (railing against industrial lager and dull real ale) enough to forgive them when they've made it too obvious they've capitalist bastards that will do anything to build their brand.
bimble
floofy
Why these men in particular and their annoying noisy hate-able brand and not the hundreds of other new small breweries that make equally good beer?
The interesting bit of that long article i posted is that these two men had no advertising budget, they were like all the other little breweries until they managed to piss people off (advertising standards authority, real ale purists club, very angry people on the internet) and became hugely profitable as a result.
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Elpenor
Dancing as fast as I can
Apparently the beer can was actually worth £30k, but once the valuers realised the can has Brewdog beer inside the value dropped to 5 pence (in areas where there is deposit return)
Saul Goodman
It's all good, man
Target your audience. Brewdog has targeted the twitter generation, and it's paying off, massively. Create division and get people talking about you. It doesn't matter if it's good or bad, it's brand awareness, and brand awareness sells your product.
Gromit
International Man of Misery
Unless you are Gerald Ratner
Saul Goodman
It's all good, man
I don't think Brewdog has ever admitted that it's products are shite.
They copied (including at times word for word) what American craft breweries had done in beer style and publicity tactics, which was new in Britain so they found a niche in the beer market. They also over play their lack of money compared to other little breweries, their main man comes from a rich family (and the other main partner was a qualified and experienced brewer which I'm sure also helped).
hitmouse
so defeated, thinks it's funny
PR1Berske
Alligator in chains by the park gates.
Trying to push a "holier than thou" attitude about the number of posts on an internet forum is not a good luck, may I say.
editor
hiraethified
This notion repeatedly trotted out by the Brewdog fanboys here that 'all publicity is good publicity' is of course bollocks and the only reason why this thread has gone on for so long is because the very same people have been repeatedly defending their sexism, their crass lies and their disgusting, bullying workplace practices.
And I guess I join in because urban75 was built on the principle of calling out corporate bullshitters, bullies and sexist cunts.
And I guess I join in because urban75 was built on the principle of calling out corporate bullshitters, bullies and sexist cunts.
PR1Berske
Alligator in chains by the park gates.
This has been said before in this thread - by me at some recent point I think - but it's worth remembering that BrewDog have perhaps been left behind by the monster they created. Craft ale was always going to come to the UK, they just had the nous to get in early doors. They Icarus'd themselves more than once, while much savvier, quieter, and mature (professional?) brands who came along afterwards are much better respected, and much less in the shit. Cloudwater in Manchester and Tiny Rebel in Cardiff spring to mind.
I don't think most actual customers of brewdog are aware of or interested in any of the controversies/morally dubious stuff tbh.
Everyone I know who is, doesn't buy Brewdog. Everyone I know who buys Brewdog either doesn't know or doesn't care.
I think their success is due to their actual advertising, pricing, availability, and positioning in supermarkets.
Everyone I know who is, doesn't buy Brewdog. Everyone I know who buys Brewdog either doesn't know or doesn't care.
I think their success is due to their actual advertising, pricing, availability, and positioning in supermarkets.
editor
hiraethified
If you bothered to read the thread rather than arriving late, reading one article and then comparing those who have been calling out their appalling practices with tattoed fanboys you might not be coming over so ridiculous here.
PR1Berske
Alligator in chains by the park gates.
True, to a degree. But within craft ale circles, there is more excitement about a dozen more breweries before anybody gets in the mood about the latest Brewdog. Look at Vault City for one example.
They perhaps hold a reputation amongst a certain set of customers who will remain loyal. I wonder just what these scandals will do to the occasional customer though. I'm getting parallel vibes from voters of the Conservative Party.
editor
hiraethified
How many craft breweries are accused of promoting a toxic workplace culture of fear and bullying?
Former BrewDog staff accuse craft beer firm of culture of fear
Dozens of ex-employees sign open letter claiming they were bullied and treated like objects
editor
hiraethified
Just read the one above and tell me what you think.
It's years since there's been a buzz about the beers Brewdog make.
Spymaster
Plastic Paddy
Please don't. You're one of the least ridiculous posters on the thread. You can tell how well you're doing by the tone of the responses you receive.
bimble
floofy
editor No I know, have heard in various media recently, without looking for it, about what a terrible place it is to work what a shit organisation it is and also read about how many people desperately want to work for the cool rebel brand. It’s fucked up but I don’t think it’s limited to this company, at all.
editor
hiraethified
Then find a similar brewery that has hundreds of current and ex-workers posting serious complaints of a toxic work environment and bullying, misogynistic behaviour'
bimble
floofy
I can’t ! I lose you are the winner.
Spymaster
Plastic Paddy
Yes, I said something similar about Tory voters earlier in this thread.
I don't expect the bulk of BrewDog’s customers are part of "craft ale circles".
Saul Goodman
It's all good, man
Indeed, look at Amazon, one of the worst places to work on the planet, owned by the richest person on the planet.
Spymaster
Plastic Paddy
Link?
editor
hiraethified
We're talking about UK breweries.
bimble
floofy
The idea that Brewdog Ltd is very special in its bullying and sexism is tbh just bonkers isn’t it. But I don’t know much about beer so whatever maybe other beer companies are great.
Selling stuff by co opting rebel cultural signifiers started in the 1950s to get money from the newly invented Teenager so I guess it’s the beer part that I’m missing, which makes this a very important internet frontline.
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