BrewDog: yet another hip company using 'rebel' language to sell its stuff

[Gromit]

Brewdog: Watchdog urged to probe solid gold can prize claim

The brewery company could be in hot water as winners dispute the value of the "solid gold" beer cans.

www.bbc.co.uk

Not all that glitters is gold. And even their gold is mainly brass.

 

[billy_bob]

Cool - a legal dog fight, watchdog vs Brewdog

 

[steveo87]

It's my stag do in March, so I want to go in a beer tour. I said this to my best man.

"Sound, BrewDog do beer tasting."

Fuck sake.

 

[Dystopiary]

Brewdog: buy ronseal if you want something you can trust

Even their cans are flimsier these days, and it doesn't take much to get the lid off. Bloody capitalism.

 

[baldrick]

Brewdog: Watchdog urged to probe solid gold can prize claim

The brewery company could be in hot water as winners dispute the value of the "solid gold" beer cans.

www.bbc.co.uk

The ASA are on it. I think Brewdog are going to be in a bit of trouble here

 

[Saul Goodman]

Brewdog: Watchdog urged to probe solid gold can prize claim

The brewery company could be in hot water as winners dispute the value of the "solid gold" beer cans.

www.bbc.co.uk

The ASA are on it. I think Brewdog are going to be in a bit of trouble here

They're absolutely going to have to cough up (assuming they did state 'solid gold'. Brass with gold plating isn't solid gold, and isn't worth 15k

 

[nick]

The link above is on the front page of the BBC new web site (and second most read on that site)

You can't buy publicity like that

 

[Gromit]

They're absolutely going to have to cough up (assuming they did state 'solid gold'. Brass with gold plating isn't solid gold, and isn't worth 15k

Collector’s value.

I have a pair of my underpants worth 1 million. Collector’s value. Cause I said so. What do you mean valuations don’t work like that?!

 

[Cerv]

it's less than the company spends a year hiring a private jet from one of the owners. this is spectacularly petty to stiff their competition winners like this.

 

[likesfish]

£15k for a gold plated beer can spun as modern art possibly but otherwise they are screwed and rightly so.

 

[equationgirl]

I could claim my flat is wort a million quid because it's more than just the materials that constructed it and has over a hundred years of social history in its bones. That argument is pure shite though, just like theirs.

Did they really think nobody would find out?

 

[belboid]

They also offered 10k of shares. Not 10000 shares or whatever, but explicitly £10,0000. I trust they have increased the number given so it still totals that value given the inevitable drop in their value.

 

[bimble]

Not having been interested much at all, not a sophisticated beer person me, for some reason I found and read this long thing about Brewdog yesterday

The aggressive, outrageous, infuriating (and ingenious) rise of BrewDog | Jon Henley

The long read: Once known more for its stunts than its beers, the ‘punk’ Scottish brewer is now the UK’s fastest-growing drinks company. You have a problem with that?

www.theguardian.com

Its really old but it’s a good article. Interesting even if you just like bog standard lager like me.

In that context this latest ‘scandal’ is just more of exactly what their key to success has been.
The hype is not a mistake it’s the point.

 

[BillRiver]

Not having been interested much at all, not a sophisticated beer person me, for some reason I found and read this long thing about Brewdog yesterday

The aggressive, outrageous, infuriating (and ingenious) rise of BrewDog | Jon Henley

The long read: Once known more for its stunts than its beers, the ‘punk’ Scottish brewer is now the UK’s fastest-growing drinks company. You have a problem with that?

www.theguardian.com

Its really old but it’s a good article. Interesting even if you just like bog standard lager like me.

In that context this latest ‘scandal’ is just more of exactly what their key to success has been.
The hype is not a mistake it’s the point.

Indeed. I have a hunch that the kind of "lads" who like Brewdog, also like Boris Alexander de Pfeffle Johnson, and for similar, shite, reasons.

 

[bimble]

Have a read of that long thing, it’s basically a background to the whole craft beer thing but also clearly shows that if they hadn’t done gross stunts they’d just be another one of thousands of these new little breweries that have sprung up in the past decade.
Their success is pretty much an indictment of our whole internet fuelled shallow signalling culture it’s not really so much about them but a wider thing.

This has probably all been said already, I’m not reading the thread I like peroni

 

[belboid]

Have a read of that long thing, it’s basically a background to the whole craft beer thing but also clearly shows that if they hadn’t done gross stunts they’d just be another one of thousands of these new little breweries. Their success is pretty much an indictment of our whole internet fuelled shallow signalling culture it’s not really so much about them but a wider thing.

It’s an age old technique - see Benetton in days gone by. It works for a while but then becomes old hat and boring. See also Benetton (if you can, I just had to check they were still going).

 

[editor]

Brewdog: Watchdog urged to probe solid gold can prize claim

The brewery company could be in hot water as winners dispute the value of the "solid gold" beer cans.

www.bbc.co.uk

The ASA are on it. I think Brewdog are going to be in a bit of trouble here

Shame they can't look into their despicable attempts to cash on in Covid with their fictional Brewdog vaccination centres and free (branded) water.

 

[teuchter]

Have a read of that long thing, it’s basically a background to the whole craft beer thing but also clearly shows that if they hadn’t done gross stunts they’d just be another one of thousands of these new little breweries that have sprung up in the past decade.
Their success is pretty much an indictment of our whole internet fuelled shallow signalling culture it’s not really so much about them but a wider thing.

Your analysis is spot on - there's nothing particularly worse about them than any other company and it's the people that hype the outrage up on internet forums and so on, who are responsible for all the bad stuff that comes out. I've done a back of the envelope calculation that this thread is directly responsible for 10% of Brewdog's commercial success and 25% of the evil that they've done.

 

[ddraig]

Your analysis is spot on - there's nothing particularly worse about them than any other company and it's the people that hype the outrage up on internet forums and so on, who are responsible for all the bad stuff that comes out. I've done a back of the envelope calculation that this thread is directly responsible for 10% of Brewdog's commercial success and 25% of the evil that they've done.

try harder

 

[bimble]

It did occur to me that, if people who get Brewdog tattoos because they love the brand so much are deserving of scorn and or pity then maybe the people who obsessively Hate this one singular brand in particular and go on about it at length, are not the opposite of them.

 

[editor]

It did occur to me that, if people who get Brewdog tattoos because they love the brand so much are deserving of scorn and or pity then maybe the people who obsessively Hate this one singular brand in particular and go on about it at length, are not the opposite of them.

What the fuck are you on about? What's wrong with criticising a multinational corporation's appalling workplace bullying, sexism and lies?

 

[Spymaster]

Your analysis is spot on - there's nothing particularly worse about them than any other company and it's the people that hype the outrage up on internet forums and so on, who are responsible for all the bad stuff that comes out. I've done a back of the envelope calculation that this thread is directly responsible for 10% of Brewdog's commercial success and 25% of the evil that they've done.

Spot on. Brewdogs founders have made themselves millions by manipulating idiots exactly as this thread shows!

 

[Spymaster]

It did occur to me that, if people who get Brewdog tattoos because they love the brand so much are deserving of scorn and or pity then maybe the people who obsessively Hate this one singular brand in particular and go on about it at length, are not the opposite of them.

Bingo again.

 

[bimble]

What the fuck are you on about? What's wrong with criticising a multinational corporation's appalling workplace bullying, sexism and lies?

Nothing at all. two and a half thousand posts on this thread, just going to go look at the amazon workers solidarity one. Oh, 50 posts.
I don't think we have one on the child labour people who mine cobalt for our phones but will check.

 

[BillRiver]

Fwiw : I've never bought a Brewdog product and never will. I have contributed to this thread but not their profits.

 

[bimble]

Someone once left a Nanny State can in my fridge. weirdo. Thats it i think, for my interaction with the company in question.

 

[Spymaster]

I have contributed to this thread but not their profits.

By contributing to the thread you have contributed to their profits, albeit indirectly. They have used you to create their brand. They absolutely need people like you.

 

[BillRiver]

By contributing to the thread you have contributed to their profits. They have used you to create their brand. They absolutely need people like you.

I disagree, but whatever.

 

[ddraig]

Nothing at all. two and a half thousand post on this thread just going to go look at the amazon workers one. I don't think we have one on the child labour people who mine cobalt for our phones but will check.

So why compare fanboys who get tattoos and bUrGEr lovers to people calling out shitty practices?
Great whattaboutery in the edit too

 

[klang]

Fwiw : I've never bought a Brewdog product and never will. I have contributed to this thread but not their profits.

I once knocked over somebody's Brewdog in a pub, apologised and got them a Stella.