BrewDog: yet another hip company using 'rebel' language to sell its stuff

[equationgirl]

So, you were angry before l noticed? Top banana! It's like the hipster who burned his mouth on a pizza, because he ate it before it was cool.

Yes, because disability discrimination and treating your staff like shit along with marketing campaigns based on sexism (amongst other things) are totes hilarious.

 

[isvicthere?]

Yes, because disability discrimination and treating your staff like shit along with marketing campaigns based on sexism (amongst other things) are totes hilarious.

????

 

[equationgirl]

????

You appeared to be making light of the situation. I was pointing out why some of us think Brewdog are cunts for their behaviour, especially after 8 years of this shit.

 

[Dystopiary]

Recruiting now for this hotel in Manchester's old Fountain Street jobcentre.

View attachment 272967

Those boards are crying out for a bit of graffiti.

 

[editor]

Those boards are crying out for a bit of graffiti.

They're only displaying downright lies anyway

Watt said in a statement: “We’ve made it here by shaking up brewing and crafting a community owned business that is 100% powered by people. This marks a new dawn, welcome to the new Brewdog.”

Brewdog rebrands, exchanges old cans for equity - The Drinks Business

Brewdog has completely rebranded its packaging and is asking drinkers to return old cans in exchange for shares.

www.thedrinksbusiness.com

 

[equationgirl]

They're only displaying downright lies anyway

View attachment 273384

Brewdog rebrands, exchanges old cans for equity - The Drinks Business

Brewdog has completely rebranded its packaging and is asking drinkers to return old cans in exchange for shares.

www.thedrinksbusiness.com

A new dawn? Get to fuck.

Although it's interesting that they were giving shares away before the pandemic.

 

[likesfish]

That picture fails on so many levels what is it meant to be some sort of 50 shades of grey pastiche? punks don't wear Jackets and Ties. Shitty hipster company turns out to be shitty my local Brew The Best of Sussex | Harvey's Brewery been making beer since 1790 Back when craft and artisan meant something and not a twat in leather apron with a stupid haircut selling something overpriced.
Dozens queue to get their hands on city's favourite hot cross buns this is an artisan bakery when people queue for an hour you know its good no man buns no leather aprons just really good food.

 

[Funky_monks]

That picture fails on so many levels what is it meant to be some sort of 50 shades of grey pastiche? punks don't wear Jackets and Ties. Shitty hipster company turns out to be shitty my local Brew The Best of Sussex | Harvey's Brewery been making beer since 1790 Back when craft and artisan meant something and not a twat in leather apron with a stupid haircut selling something overpriced.
Dozens queue to get their hands on city's favourite hot cross buns this is an artisan bakery when people queue for an hour you know its good no man buns no leather aprons just really good food.

This is one of the reason why it perplexes me that the craft beer movement caught on so much in Britain. We already have local breweries, and whilst there might be slightly less of them, they very much exist. The local I grew up in always had a beer from Hampshire (King Alfred's - wessex breweries, if I recall), then Badger (Dorset), Butts (Berkshire)and Sussex (Unsurprisingly from Sussex).
All they seem to offer is IPA that they have made incorrectly so that it ends up like a lagery thing that they've shoved loads of citra hops in.

 

[salem]

It's always seemed about telling a story and the type of bars as much as anything to me. A cooler than CAMRA Americanisation of ale culture sold back to us as something fresh.

Where as the old skool beer types would just make it and shut up (or at a push bore on a bit) the 'craft' types act like they're changing the fucking world with their passion for brewing rather than just making a bloody beer as people have done for millennia.

 

[Funky_monks]

It's always seemed about telling a story and the type of bars as much as anything to me. An cooler than CAMRA Americanisation of ale culture sold back to us as something fresh.

Where as the old skool beer types would just make it and shut up (or at a push bore on a bit) the 'craft' types act like they're changing the fucking world with their passion for brewing rather than just making a bloody beer as people have done for millennia.

I remember coming across bottled "Tanglefoot" (I'd only ever had it on draught) and it had tasting notes on the back (this would have been in the early 2000s). I was mildly baffled by that.
"Tastes a bit like you've slept in your dad's greenhouse because you dropped your keys somewhere during the evening"

 

[souljacker]

there was an attempt to revive the watneys brand a year or two back.

i think it was some sort of hipster joke...

I wish it would come back. Then people would stop looking at me blankly when I tell people my belly 'isn't a 6 pack, it's a Watneys party 7'

 

[Elpenor]

A lot of my mates are craft beer lovers. I don’t know why you’d want to drink overpriced coke-can sized beer with cartoon packaging with a gimmicky ingredient -liquorice allsorts IPA, toilet duck milk stout etc

 

[isvicthere?]

I wish it would come back. Then people would stop looking at me blankly when I tell people my belly 'isn't a 6 pack, it's a Watneys party 7'

Ah, a Party Seven! A bastard to open, as l recall.

 

[equationgirl]

queue for an hour you know its good no man buns no leather aprons just really good food.

They should use that as their advertising.

 

[equationgirl]

I remember coming across bottled "Tanglefoot" (I'd only ever had it on draught) and it had tasting notes on the back (this would have been in the early 2000s). I was mildly baffled by that.
"Tastes a bit like you've slept in your dad's greenhouse because you dropped your keys somewhere during the evening"

Like tomatoes?

 

[two sheds]

Ah, a Party Seven! A bastard to open, as l recall.

One of those sharp triangular push-down thingies at each side of the can, sorted

 

[likesfish]

They should use that as their advertising.

They don’t need to advertise 3 schools within walking distance kids are addicted to heir sausage rolls

There’s a poncy artisan bakery a few streets away if you like that sort of thing

 

[Funky_monks]

Like tomatoes?

Tomatoes and shame.

 

[equationgirl]

Tomatoes and shame.

 

[editor]

More then 250 current/former employees have now signed the letter

BrewDog boss speaks out after allegations of 'toxic culture' at firm

CEO and co-founder of BrewDog, James Watt, has spoken out after allegations made against the beer firm by ex-employees.

www.thedrinksbusiness.com

Meanwhile, in horse/door/bolted news:

Britain's largest craft brewer BrewDog has parachuted in a woman to be the first chair of its board as it tries to draw a line under allegations of sexism and a 'culture of fear' at the firm.

The company – touted as a £1.85billion candidate to float on the stock market – has hired Blythe Jack, managing director of TSG Consumer Partners, The Mail on Sunday can reveal.

The private equity veteran has specialised in investing in consumer brands in her 11 years at TSG, a US private equity firm that has held a 23 per cent stake in BrewDog since 2017, for which it paid $264million (£185million). She was made a director at the brewer when TSG took its stake.


The appointment of a woman as BrewDog's first chair will be seen as an attempt to address some of the criticisms. But Jack's status as an existing BrewDog director and her role at one of its top investors will raise questions over her independence.

New chairwoman for beer firm BrewDog in sexism storm

The company - touted as a £1.85billion candidate to float on the stock market - has hired Blythe Jack, managing director of TSG Consumer Partners, we can reveal.

www.thisismoney.co.uk

 

[splonkydoo]

Good. Their beer is still pish.

 

[DaveCinzano]

Desperately casting around for help to make them seem less shit

 

[BillRiver]

Over 300 signatories now (and rising):

 

[alex_]

Desperately casting around for help to make them seem less shit

this feels like it’s going pretty badly wrong for brewdog



oh well

 

[Brainaddict]

I've (accidentally) seen FB a few times live so I can really feel her accent and tone and facial expression in those tweets and it just makes them better.

 

[PR1Berske]

 

[BillRiver]

Exit interviews are no good if the employee is relying on you for a reference. The power imbalance makes it hard to be honest. Although a delayed exit interview, after they've got a new job and references have been received by their new employer, could be.

The anonymous reviews, if genuinely anonymous, and the independent review, if genuinely independent and rigorous, sound positive.

I wonder what Punks With Purpose will feel about this, and how they'll respond.

 

[BillRiver]

Well, I didn’t have to wonder for long.

 

[BillRiver]

And also:

 

[nastyned]

News on the venture capitalists that own nearly a quarter of the company: Revealed: Nearly a quarter of BrewDog's shares held by tax haven firms, with former Vote Leave director among investors