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BrewDog: yet another hip company using 'rebel' language to sell its stuff

BBC coverage:


Having worked at a startup fronted by a “dynamic duo”, I expect this cult of personality stuff, as well as a good bit of toxicity, is a pretty common element.

With my experience it wasn’t the founders that were especially the source of said toxicity so much as a base of young staff some of whom gained a lot of power very quickly, and some of these built little fiefdoms with mottoes such as “your chief duty is loyalty to your leader” (possibly paraphrasing a little from memory, but not shitting you).

This was a new industry at the time (as opposed to brewing), though.

Will be interested to see what form “punk contrition” takes, especially as things get leaked along the way.
 
I think it’s more “punk” if they nail their own bollocks to a plank. Entirely of their own free will and not influenced by any implicit threat in any way whatsoever, obv.
Yeah thats what I was hinting at really. But even with the punks there was a considerable following by others of trends and fashions that early punks established, and someone needs to get that started in order for them to follow.
 
The letter Brewdog have put out in response is truly appalling.

Just the opening two words scream 'They're right - we're utter CUNTS!' to me.

'Hey Everyone' - aka, look how chilled and totally like non-corporate we are even when our own staff are telling the world what ruthless pricks we are, keeping up the 'we're your unconventional mates' facade even while they shed a few crocodile tears about how we've really let you down, maaan, sadface.

Fucking dreadful stuff.
 
Not in any way intending to support them, but didn't a large multinational take them over a few years ago?
 
Brewdog are clearly utter cunts. Fuck them, and fuck the way they treat their employees . But you didn't know that and neither did anyone else on here until this. Hindsight's a wonderful thing. And I'm not sure there's been much "parotting of PR bullshit" or "insisting they're a brilliant company and a joy to work for", either
There's just some rather literal minded people on this thread, that's all.
 
A couple of summers ago I was on the train home from work and some bloke was sat behind me on the phone. I gathered (from earwigging) he was a brewer (if that's what they are called) and he was absolutely nailing Brewdog owners and they way they treated people. He was talking about them being dodge with money and all sorts. I thought at the time it sounded like a good story for a journalist to get hold of. I established he'd worked for them and 'settled' some financial issues with them after a lot of fighting for it. He wasn't being quiet about it. I wanted 20 mins kip.
 


I get really irritated when people say "I would like to apologise", and then don't actually apologise.

The words he's looking for are "I am sorry".

And as for him "feeling that" the responsibility sits with him - that's because you are responsible, you little shit!

"Going forward" I would like you to flush yourself down the toilet, immediately.
 
I get really irritated when people say "I would like to apologise", and then don't actually apologise.

The words he's looking for are "I am sorry".

And as for him "feeling that" the responsibility sits with him - that's because you are responsible, you little shit!

"Going forward" I would like you to flush yourself down the toilet, immediately.
"good cop" boss
 
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