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BrewDog: yet another hip company using 'rebel' language to sell its stuff

Who'd have thought it:


Well said - although the point about HR is slightly naive. All HR departments IME exist purely to protect the company from damage or loss as their top priority. They espouse “values” but quite blatantly protect utter bastards at the upper end of management for whom these don’t appear to apply. Those who complained were spirited away with hush money, an NDA and 30 mins to say goodbye to workmates. The idea that they exist to protect staff is bullshit.
 

I'm only able to respond a bit generally (no time!), but a lot of smaller-scale and independent breweries never can their beer at all, and focus on what traditional brewers have done best historically -- distributing their beer to pubs in casks (which get reused!)

Beer from cask in pub tastes a lot better than from cans anyway, IME and IMO!

(Although during lockdpwn it was all about beer in bottles** for us :thumbs: :beer: )

**The bottles did get recycled though, tbf :D ;)
 
Brewdog, to me, seem to have owners who have a tech company entrepreneur attitude to one of the oldest industries in the world.

From Wikipedia:
Beer is one of the oldest drinks humans have produced. The first chemically confirmed barley beer dates back to the 5th millennium BC in Iran,

I can't see that being sustainable, as their supporters will move onto the next shiny thing as there is a lot of existing competition. Unlike the tech giants who have innovated new industries or at least made them popular.
 
Brewdog, to me, seem to have owners who have a tech company entrepreneur attitude to one of the oldest industries in the world.

From Wikipedia:


I can't see that being sustainable, as their supporters will move onto the next shiny thing as there is a lot of existing competition. Unlike the tech giants who have innovated new industries or at least made them popular.

"The next shiny thing" has already arrived. There are tonnes of craft brewers who are better, bolder, more sustainable, more open, less wankery, than Brewdog. They're an odd one to condemn from on high because they did shake up the beer market, they did introduce new and fresh ideas into craft ale, they opened a lot of doors. BUT, somewhere along the way they did the tech company thing, as you call it, by apparently locking themselves away into Planet BrewDog. I know from many articles and stories that Silicon Valley guys can't believe that analogue worlds exist outside their digital utopia, and they'll only think in terms of a post-government, post-tech, post-X world. BrewDog really does seem like that, they only see things their way, and by the sounds of the open letter, had pretty much the same consequence. Men at the top earning millions, poor sods at the bottom getting shafted, and what was a quirky new addition to the supermarket shelves has turned into a monster.
 
Seems like there's a bit of US stuff from March that didn't make it on to this thread:






On March 8th 2021 (International Women's Day), four Queer individuals were fired from BrewDog Indianapolis. They were let go by a new general manager they had never met, on phone calls that lasted no more than a minute each.

This was a discriminatory firing. Leah, Kyrrha, Jordan, and Erica are friends (not just ex-coworkers) who see this as an opportunity to not only advocate for themselves, but for each other, anyone who has faced harassment or discrimination in the workplace, and the LGBTQ+ community at large. They have secured legal representation and filed complaints with the EEOC.

In the meantime, we don't need this hate in Fountain Square!!!

Restaurants and bars all around Indianapolis are taking Elvis Juice and Hazy Jane off the menu.

Join them in holding BrewDog accountable for their actions by signing this petition!

Help us get BrewDog out of Indianapolis!

This isn't the first time BrewDog has received backlash for transphobia.

Or sexism.

This isn't even the first petition.


****************************************************************************

BrewDog has made the following false claims over the past few weeks:

"We are firing all serving staff due to bad culture in the bar."

Then why were the other three servers invited to come back to work? If it truly was an issue of culture, why didn't they fire all servers as stated? Or were they just lying to Leah to get the four of them out the door as quickly and quietly as possible?

"We believe the decision to dismiss four team members was based purely on performance."

Then where are the write-ups or other evidence of poor performance? Why was Erica awarded a free stay at the brewery hotel? What's with all the free beer? Why weren't these performance issues addressed at the time they occurred? Why weren't these four fired alongside the General Manager and Chef back in December?

"Of those terminated, two members identify as women, and two chose not to gender themselves to BrewDog."

Kyrrha is a woman. She checked the female boxes on the paperwork. Jordan uses they/them pronouns and corrected misgendering at work. Both presented themselves with pride and confidence.

"BrewDog does not tolerate any prejudice or inequality of any kind."

Then why can't BrewDog provide a good reason for the batch firing of 4 Queer individuals?
 
Well, isn't this something.

In the past, whenever I've posted anything critical about Brewdog, there's almost always been a swift, dismissive and belittling response from their big fans here, who faithfully parrot their PR bullshit and insist that they're actually a brilliant company and a joy to work for.

And yet, today....

1623321607276.png
 

"we absolutely need you to be radically honest about this". Christ.
"our experiences are just as valid as theirs and we need the world to hear our voice too."
"To suggest that it is [a bad place to work] isn't just wrong, it's actually a bit demeaning, and a bit hurtful, to us."
More accessible version of the bosses' crytyping here: CryptPad
 
Well, isn't this something.

In the past, whenever I've posted anything critical about Brewdog, there's almost always been a swift, dismissive and belittling response from their big fans here, who faithfully parrot their PR bullshit and insist that they're actually a brilliant company and a joy to work for.

And yet, today....

View attachment 272770
Brewdog are clearly utter cunts. Fuck them, and fuck the way they treat their employees . But you didn't know that and neither did anyone else on here until this. Hindsight's a wonderful thing. And I'm not sure there's been much "parotting of PR bullshit" or "insisting they're a brilliant company and a joy to work for", either
 
Brewdog are clearly utter cunts. Fuck them, and fuck the way they treat their employees . But you didn't know that and neither did anyone else on here until this. Hindsight's a wonderful thing. And I'm not sure there's been much "parotting of PR bullshit" or "insisting they're a brilliant company and a joy to work for", either
:D oh dear, there have been a few examples of how they treat their employees on this very thread, and yes there have been a gleeful gang parroting the PR, and don't forget the BuRgERs!
Also, again, from 2011 Punk brewery just as sexist and homophobic as the industry they rail against
 
I reckon there might've been a few indications before now. From a very quick search of the thread:
A former employee took them to tribunal because they refused him reasonable adjustments to his work environment for his blindness. They might pay living wage but they're not the bastions of corporate good you're claiming.

If mistreating a disabled employer isn't the mark of a cunt I don't know what is.

"Fiercely defiant" :facepalm:

Shame they couldn't put as much effort into looking after their employees and making sure they're happy at work, what with all the fat profits they're pocketing. Still, it's all punk rock maaaaaan!

 
Brewdog are clearly utter cunts. Fuck them, and fuck the way they treat their employees . But you didn't know that and neither did anyone else on here until this. Hindsight's a wonderful thing. And I'm not sure there's been much "parotting of PR bullshit" or "insisting they're a brilliant company and a joy to work for", either
I knew it when they were taken to employment tribunal for disability discrimination a while back. It's not hindsight, it's vindication.
 
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