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BrewDog: yet another hip company using 'rebel' language to sell its stuff

beesonthewhatnow said:
Not really. Lots of people made, and continue to make, a great deal of money from the whole punk spirit, lifestyle and fashion aesthetic. Why shouldn’t they? :D
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You certainly seem happy at this billion dollar company exploiting it for the own ends.

Maybe I should see if I can get some equity funding behind me, start putting advertising and sponsorship deals all over this site, pay for some top end PR and really exploit the brand in a way that you seem to celebrate so much. Punk rock! Yay!
 
editor said:
You certainly seem happy at this billion dollar company exploiting it for the own ends.

Maybe I should see if I can get some equity funding behind me, start putting advertising and sponsorship deals all over this site, pay for some top end PR and really exploit the brand in a way that you seem to celebrate so much. Punk rock! Yay!
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Bit late for that.
We all have regrets in life.
 
8ball said:
Bit late for that.
We all have regrets in life.
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The site has to change with the times to keep relevant, and if the members are now all about corporate cash-ins, bullshit PR and squeezing as much money out of people by parading laughable claims about being punk rock/independent/plucky underdogs, then surely it's time I gave them what they want.

I've got to go now as I'm currently having discussions with the NHS about letting them use my living room as a vaccination centre (PROMOTIONAL PRODUCT COMING SOON) and some hospital administrators keep calling me up and asking me if I can immediately provide some improbably unrelated product (PROMOTIONAL PRESS RELEASE COMING SOON)
 
editor said:
You certainly seem happy at this billion dollar company exploiting it for the own ends.

Maybe I should see if I can get some equity funding behind me, start putting advertising and sponsorship deals all over this site, pay for some top end PR and really exploit the brand in a way that you seem to celebrate so much. Punk rock! Yay!
Click to expand...
After 20 years of putting up with us idiots I certainly wouldn’t begrudge you getting a few quid nowadays :D
 
editor said:
The site has to change with the times to keep relevant, and if the members are now all about corporate cash-ins, bullshit PR and squeezing as much money out of people by parading laughable claims about being punk rock/independent/plucky underdogs, then surely it's time I gave them what they want.
Click to expand...

I'm pretty certain almost everyone on here has a great deal of respect for how you have stuck to your principles with regard to the running of this site, especially with your stance towards advertising, but when you rail against an openly profit-making company for tweeting about some good deeds it comes over a bit like bitterness.
 
8ball said:
I'm pretty certain almost everyone on here has a great deal of respect for how you have stuck to your principles with regard to the running of this site, especially with your stance towards advertising, but when you rail against an openly profit-making company for tweeting about some good deeds it comes over a bit like bitterness.
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You're missing the point quite spectacularly. I'm railing against the way that they're exploiting the pandemic and transparently using it as a means to promote and enhance their PR image/brand.

I'm not convinced any vaccination centres rang them up to ask for water ("Nurse: We need water urgently - who shall we call? Doctors in once voice: "Why a big punk rock brewery of course!") and the tweeting of the already-prepared publicity shot of the custom beer can - before a single Brewdog vaccination centre even existed - was more of the same bullshit.

That's what grates. A multinational corporate using sophisticated PR to promote their brand values while actually doing very little/nothing at all.
 
8ball said:
I'm pretty certain almost everyone on here has a great deal of respect for how you have stuck to your principles with regard to the running of this site, especially with your stance towards advertising, but when you rail against an openly profit-making company for tweeting about some good deeds it comes over a bit like bitterness.
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Damn those multi-national corporates offering stuff for free and benefitting from a bit of decent PR!

Punks!
 
editor said:
You're missing the point quite spectacularly. I'm railing against the way that they're exploiting the pandemic and transparently using it as a means to promote and enhance their PR image/brand.

I'm not convinced any vaccination centres rang them up to ask for water ("Nurse: We need water urgently - who shall we call? Doctors in once voice: "Why a big punk rock brewery of course!") and the tweeting of the already-prepared publicity shot of the custom beer can before a single Brewdog vaccination centre even existed was more of the same.

That's what grates. A multinational corporate using sophisticated PR to promote their brand values while actually doing very little/nothing at all.
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Seems plausible enough that they heard of some little place that didn't have a ready water supply for waiting patients and decided to make a whole load because its way more cost-effective that way. Also plausible that they were using canned water anyway due to their aid work in water-stressed areas, so already had the cans (your people need to drink something before the well has been dug).

Their marketing is a bit crass, granted, but it's amusing that so much of your ire is reserved for a company that actually tries to do some good things.
 
8ball said:
Seems plausible enough that they heard of some little place that didn't have a ready water supply for waiting patients and decided to make a whole load because its way more cost-effective that way.
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TBF, no it doesn't. Seems pretty unlikely to me that they've produced anything more than one mock-up can and three more that didn't come out right.
 
8ball said:
Seems plausible enough that they heard of some little place that didn't have a ready water supply for waiting patients and decided to make a whole load because its way more cost-effective that way. Also plausible that they were using canned water anyway due to their aid work in water-stressed areas, so already had the cans (your people need to drink something before the well has been dug).
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Possibly, maybe, or not. Probably absolute bullshit though - why else would they be asking if anyone needs the stuff in their tweet if all these centres are ringing them up (you actually believe this?!)?

And how about the non existing vaccination centres (also complete with branded cans and press release) they self promoted? How was that a good thing for anyone other than Brewdog?

8ball said:
Their marketing is a bit crass, granted, but it's amusing that so much of your ire is reserved for a company that actually tries to do some good things.
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There's loads of individuals and companies doing shitloads more than Brewdog will ever do, but they're not turning every small act of kindness into a brand-elevating marketing opportunity. This is ruthlessly exploitative capitalism sold under the cover of philanthropy and I'm surprised so many people are swallowing it wholesale.
 
£360m missed out by the Dragons. Ooops... :D

James Watt, BrewDog’s co-founder and CEO, revealed in a recent post on LinkedIn that he and co-founder Martin Dickie applied to appear on Dragon’s Den to pitch their business back in 2008.


They got as far as a screen test, Watt said, before producers rejected them. “They deemed Martin & myself not investment worthy.” He wrote.


“We were prepared to offer the Dragons 20% for £100,000. Based on our latest BrewDog valuation, that investment would now be worth almost £360m meaning the Dragon’s missed out on by far the best deal in Den history.” Watt’s post continues.
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www.thedrinksbusiness.com

BrewDog CEO reveals Dragon's Den investors missed out on £360m

The CEO and co-founder of BrewDog has revealed that Dragon's Den investors missed out after producers rejected their screen test.
www.thedrinksbusiness.com www.thedrinksbusiness.com
 
T & P said:
£360m missed out by the Dragons. Ooops... :D





www.thedrinksbusiness.com

BrewDog CEO reveals Dragon's Den investors missed out on £360m

The CEO and co-founder of BrewDog has revealed that Dragon's Den investors missed out after producers rejected their screen test.
www.thedrinksbusiness.com www.thedrinksbusiness.com
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Thank goodness the article also managed to reference the fantasy Covid centres. The cost-nothing bullshit PR gift that just keeps on giving!

Earlier this year, we reported that BrewDog had been in talks with the government over the use of their pubs as Covid vaccination centres. You can read more on that story here.
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All the brew dog pubs I've been into have always felt a bit dirty. Dunno, maybe its just they're busy and struggle to clear up but always seems to be shit everywhere. Not a place I'd rush to eat in regardless of whether the anarchy was part of a meal deal.
 
Teaboy said:
All the brew dog pubs I've been into have always felt a bit dirty. Dunno, maybe its just they're busy and struggle to clear up but always seems to be shit everywhere. Not a place I'd rush to eat in regardless of whether the anarchy was part of a meal deal.
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Maybe it's carefully curated edginess and on-trend dirt designed to maintain their edgy, anti-establishment image?
 
Teaboy said:
All the brew dog pubs I've been into have always felt a bit dirty. Dunno, maybe its just they're busy and struggle to clear up but always seems to be shit everywhere. Not a place I'd rush to eat in regardless of whether the anarchy was part of a meal deal.
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The burgers are very good though.

As far as the anarchy thing goes, they’re about as anarchic as punk was. A true misappropriation of a term if ever there was one. Proper anarchists must have thought they were bellends. Like everyone else.
 
Only tangentially related to the thread but I went into a Sam Smiths pub the other day. Christ what a mess that pub chain is in. They were always pretty ropey but you could forgive a lot when the pints were cheap but it was £6 for a pint of their shit cider. That chain can't be long for this world.
 
beesonthewhatnow said:
Environmentally friendly, support small business, has a cycling club, tasty beer, good burgers and a punk ethos. What’s not to like?
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Well quite. And it's awesome to see a global brand (built on the hard work of patrons and workers) as such a force for good in these modern times of venal consumerism.

The way they've revived and refreshed the punk phenomenon is commendable too. Taking a dirty, aggressive, dead genre, that produced shit music, and breathing new life into it, making it accessible and appealing to non-arseholes is a staggering achievement.
 
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