BrewDog: yet another hip company using 'rebel' language to sell its stuff

[editor]

Tbf a lot of people offered the government a lot of stuff to help with the COVID crisis without them taking their offers up.

Yes, but none I can think of turned it into a marketing opportunity, loudly broadcasting their self-proclaimed selfless generosity via media press releases, while brewing a special beer for the occasion and providing screenshots for added publicity.

Most businesses would consider doing that after the offer had been taken up, not before.

 

[Spymaster]

Tbf a lot of people offered the government a lot of stuff to help with the COVID crisis without them taking their offers up.

Yeah, looks like they just didn't need them. There are loads of sites to vaccinate people from. Good on BrewDog for the rapid offer. Outstanding work

 

[teuchter]

As I understand it, it was all ready to go until the govt pulled out because of negativity from internet trolls with a grudge against Scottish companies.

I can't verify the numbers right now but I think it's something like 10 million extra over-80s would have been vaccinated by now, if the Brewdog offer hadn't been sabotaged by these internet trolls, and they would have got a free beer too, which is easy to scoff at for people who don't have to make ends meet on a minimal pension.

 

[souljacker]

Most businesses would consider doing that after the offer had been taken up, not before.

I'm not sure you get PR and marketing if you think that.

 

[Steel Icarus]

I'm not sure you get PR and marketing if you think that.

See also: every post by editor on the thread. And all because of the use of "punk"

 

[editor]

I'm not sure you get PR and marketing if you think that.

Oh I think I do, thanks. How many other multi-million multinational companies - especially ones claiming some sort of independent ethos - can you think of that loudly broadcast their supposed philanthropy (when absolutely nothing had been agreed) and had a free branded product all lined up for the PR lolz?

 

[editor]

See also: every post by editor on the thread. And all because of the use of "punk"

Well that and the sexism, and the bullying of small companies and now this.

 

[DJWrongspeed]

Trying to be virtuous with water madness. Driving cans of water around the country. It comes out of a tap FFS.

Brewdog offer water to vaccine centres

 

[BoxRoom]

Because Brewdog is the FIRST place I think of when I need to get me some water.

 

[editor]

Trying to be virtuous with water madness. Driving cans of water around the country. It comes out of a tap FFS.

Brewdog offer water to vaccine centres

Another shameless attempt at publicity off the back of this pandemic. And how fucking wasteful is water in a can?

Several vaccination centres have been in touch requesting packaged water from @BrewDog

Yeah, I'm sure they have. Top priority in this weather, no doubt.

Oh, but wait:

If any vaccination centres would like some please get in touch!

 

[Spymaster]

Trying to be virtuous with water madness. Driving cans of water around the country. It comes out of a tap FFS.

Brewdog offer water to vaccine centres

This is because people aren't allowed to take their own water into vaccination centres.

Yet another superb move from Brewdog.

Talk about clutching at straws, Jeezus! You lot crack me up.

 

[BoxRoom]

The one thing I like about bottled water is that you can put the lid back on it, and re-use the bottle. The shittiest thing about cans is everything.

 

[T & P]

Water in a can is, of course, about seventeen fucking trillion times preferable to plastic bottled water.

Sometimes, just sometimes, a bad company can do something that is not 100% bad.

Jesus fucking wept

 

[beesonthewhatnow]

Aluminum Cans vs. Plastic Bottles: Which Is Worse for the Environment?

Between aluminum and plastic containers, one material is probably worse for environmental health. You might be surprised which one it is.

www.mentalfloss.com

Neither are great. But, if you must have water on a portable container, aluminium is the better choice.

Good work Brewdog, helping the vaccination effort AND thinking of the planet

 

[editor]

Truly amazed that people are suckered by this transparent corporate PR bullshit from a billion dollar equity-backed multinational, just like the non-existent vaccination centres complete with the Insta-ready commemorative, promo-boosting exclusive special beer.

 

[Chilli.s]

Their beer is just flavoured water anyway so no biggie for them to make

 

[beesonthewhatnow]

Winding up lots of people, while simultaneously producing a product that - while not to everyone’s taste - is very much enjoyed by its fans, is quite a punk thing to do if you think about it.

 

[tommers]

Has anybody mentioned that they are carbon negative now? So when you buy their beer you are actually saving the planet?

They really are a great model for modern businesses.

 

[Spymaster]

Winding up lots of people, while simultaneously producing a product that - while not to everyone’s taste - is very much enjoyed by its fans, is quite a punk thing to do if you think about it.

Punk as fuck!

They know EXACTLY what they're doing and are doing it superbly.

 

[editor]

Winding up lots of people, while simultaneously producing a product that - while not to everyone’s taste - is very much enjoyed by its fans, is quite a punk thing to do if you think about it.

Yes, what's what punk is all about. Expensive products raking in vast profits, keeping equity partners happy, some casual sexism topped off with shameless cash-is on a deadly pandemic.
Rock and roll!

Has anybody mentioned that they are carbon negative now? So when you buy their beer you are actually saving the planet?

How are you 'saving the planet' when you drink their beer exactly?

 

[Spymaster]

So when you buy their beer you are actually saving the planet?

Obviously, by NOT buying an alternative from a non carbon neutral brand.

Thi is very similar to rocket science in its complexity.

 

[tommers]

How are you 'saving the planet' when you drink their beer exactly?

They work with trusted partners to remove twice as much carbon as making the beer incurs so, for example, if everybody drank their beer then the carbon impact of the entire beer industry would be removed and actually be a positive. As it is they can only do so much in the face of cynicism and negative attitudes.

BrewDog Is Officially The First Carbon Negative Beer Business

The Scottish multinational brewery and pub chain announced yesterday it became carbon negative, which makes it the world’s first international beer business to reach this status.

www.forbes.com

 

[beesonthewhatnow]

Remember, nobody ever made any money from punk

 

[tommers]

Obviously, by NOT buying an alternative from a non carbon neutral brand.

Thi is very similar to rocket science in its complexity.

Carbon negative actually Spymaster but your general point stands.

 

[editor]

They work with trusted partners to remove twice as much carbon as making the beer incurs so, for example, if everybody drank their beer then the carbon impact of the entire beer industry would be removed and actually be a positive. As it is they can only do so much in the face of cynicism and negative attitudes.

BrewDog Is Officially The First Carbon Negative Beer Business

The Scottish multinational brewery and pub chain announced yesterday it became carbon negative, which makes it the world’s first international beer business to reach this status.

www.forbes.com

But you'd agree that it's clearly highly dubious to claim that the planet is being "saved" because people drink their expensive beer, yes?

 

[editor]

Remember, nobody ever made any money from punk

Strawman of the day!

 

[beesonthewhatnow]

Strawman of the day!

Not really. Lots of people made, and continue to make, a great deal of money from the whole punk spirit, lifestyle and fashion aesthetic. Why shouldn’t they?

 

[8ball]

And how fucking wasteful is water in a can?

Much, much less so than water in a bottle - is the answer to that one (you remember Google, right?).

Though I do wonder which vaccination centres these are. Maybe the drive-through ones.

If they make too many, I'm sure the Government can find other uses for them (military and emergency rations sometimes use them because of the extended shelf life).

I was given a can of water on a plane once, too. I think in some countries canned water rather than bottled is more normal, too.

 

[Raheem]

Yes, what's what punk is all about. Expensive products raking in vast profits, keeping equity partners happy, some casual sexism topped off with shameless cash-in

Not sure the Sex Pistols actually had equity partners, but other than that...

 

[Spymaster]

Why shouldn’t they?

And do so by putting smiles on people's faces while making some decent quality (if you like that sort of thing) beer.

Anyone unfortunate enough to have been around when actual punk was a thing will recall it being characterised by a bunch of dickheads with silly hairdos, jumping around to shit music and spitting at people. Most people, I'm sure, would agree that the punk movement owes Brewdog an enormous debt of gratitude for the image upgrade.