editor
hiraethified
What?
BrewDog: yet another hip company using 'rebel' language to sell its stuff
- Thread starter treelover
- Start date
Pickman's model
Starry Wisdom
not really, being as emi and a&m sacked the sex pistols
Raheem
Well-Known Member
But the Sex Pistols took their money.
Spymaster
Plastic Paddy
Pickman's model
Starry Wisdom
and they took virgin's money too.
editor
hiraethified
And you really think there's some valid comparisons to be made between a punk band being kicked off record labels forty-odd years ago and a multinational, multi-multi-million brewery and pub chain backed by private equity cash?
Please explain your point.
Spymaster
Plastic Paddy
By the way, just to put this into some kind of cogent context, Brewdog, like thousands of other firms in the sector, lost 70% of their income and have made a 9 million quid loss since lockdown 1. They have taken out a £25m loan with HSBC under the Large Business Interuption Scheme.
HSBC is the lender NOT THE GOVERNMENT and it is fully repayable after 3 years in a single payment.
The government simply guarantees 80% of the loan should BD go bust. This is hugely unlikely so government funds are almost certainly never going to be touched.
This is actually a highly astute business strategy and one which every company which is able, is likely to follow.
Always better to understand these things properly really.
HSBC is the lender NOT THE GOVERNMENT and it is fully repayable after 3 years in a single payment.
The government simply guarantees 80% of the loan should BD go bust. This is hugely unlikely so government funds are almost certainly never going to be touched.
This is actually a highly astute business strategy and one which every company which is able, is likely to follow.
Always better to understand these things properly really.
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Spymaster
Plastic Paddy
Big praise for BD for their charity work, NHS support, and production and distribution of hand sanitizer.
Definitely one of the better businesses out there
www.campaignlive.co.uk
Definitely one of the better businesses out there
BrewDog named Marketing Society's Brave Brand of the Year
Live vote took place over Zoom.
www.campaignlive.co.uk
Most people employed in marketing for starters. IME.
Spymaster
Plastic Paddy
Yes
editor
hiraethified
You'll have to help me here. It's obviously laudable but how is that 'brave', exactly?
Steel Icarus
we move
Imagine if Marcus Rashford starts doing adverts for Brewdog and the story is broken by the Mail
beesonthewhatnow
going deaf for a living
Scumbag bastards“Shameless marketing and profiteering from a global pandemic” ... etc etc
editor
hiraethified
Another triumph of big budget marketing leading to more exposure and more profits. And that's what punk is all about!
my vote goes to "Community Immunity" but "Little Prick" has a certain ring to it.
Have any of these centres opened up yet?
Steel Icarus
we move
Steel Icarus
we move
In science news, it has been conclusively proven that a single can of Brewdog both cures and prevents COVID-19. Brewdog owners are trebling production using the Nightingale hospitals as makeshift breweries and will be giving their beer out for free.
Among the widespread delight and gratitude, however, there have been some dissenting voices complaining it's all a marketing ruse, and anyway this isn't what punk's supposed to be about, and their beer is overpriced shit anyway
Among the widespread delight and gratitude, however, there have been some dissenting voices complaining it's all a marketing ruse, and anyway this isn't what punk's supposed to be about, and their beer is overpriced shit anyway
beesonthewhatnow
going deaf for a living
They make some lovely beers.
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