BrewDog: yet another hip company using 'rebel' language to sell its stuff

[editor]

Sorry, typo.

How long did your totally NON for profit microbrewery last? I'm genuinely curious how sustainable it was in the end

It lasted long enough to raise several thousand pounds, and we gave away all of that to local charities. It's been revived a couple of times since for short bursts and helped raise a bit more dosh. There's a reasonable chance it may resurface some time in the future too

There seemed to be a fairly keen market for the beer, and if we had more time, I'm pretty sure we could have made a lot more money and possibly made it commercially viable and still handed over a fairly large wedge of cash to charities. Like pizza, palatable beer is pretty cheap to make after all - that's why there's been so many pizza joints/hipster breweries springing up all over the place.

 

[ViolentPanda]

no, it's all marketing nonsense isn't it, but you asked why they would put that on their pub and it's because 25% of the company is owned by individuals.

The same could be said of many businesses though.

 

[Steel Icarus]

It lasted long enough to raise several thousand pounds, and we gave away all of that to local charities. It's been revived a couple of times since for short bursts and helped raise a bit more dosh. There's a reasonable chance it may resurface some time in the future too

There seemed to be a fairly keen market for the beer, and if we had more time, I'm pretty sure we could have made a lot more money and possibly made it commercially viable and still handed over a fairly large wedge of cash to charities. Like pizza, palatable beer is pretty cheap to make after all - that's why there's been so many pizza joints/hipster breweries springing up all over the place.

Ah, I don't see that much, I don't think there is much of that stuff in deepest Lincs, though a Twitter friend of mine got into brewing enough he was invited to sell two of his beers at a local beer festival. Definitely a hobbyist thing, I imagine the probleif you want to go large scale is distribution and sheer production space.

 

[salem]

actually I'm glad you posted that link. interesting that Asset Match shows last trading was 01/01/2019 at £15 per share
but the funding round launched this week is asking £25.15
has the value of the company really gone up so much in a year & a half?

This link says the shares were priced at £25 in 2019 too - so to me it looks like when they're put to an actual market (i.e Asset Match) the value reached was only £15 a share and that looks like a particularly strong round.

Actually just realised the asset match auction was 2019 too - ignore me - updated below

 

[editor]

Ah, I don't see that much, I don't think there is much of that stuff in deepest Lincs, though a Twitter friend of mine got into brewing enough he was invited to sell two of his beers at a local beer festival. Definitely a hobbyist thing, I imagine the probleif you want to go large scale is distribution and sheer production space.

Because of the charity angle - and the fact that it was being brewed by a popular local website based in Brixton - we had a lot of interest from people wanting to stock the beer.

We had a local brewery who were happy to make the stuff for us, and if we ever decide to give it another go, I think we could provide a good, truly independent alternative to the all-conquering Brixton Brewery (49% owned by Heineken).

 

[Spymaster]

Ah, I don't see that much, I don't think there is much of that stuff in deepest Lincs, though a Twitter friend of mine got into brewing enough he was invited to sell two of his beers at a local beer festival. Definitely a hobbyist thing, I imagine the probleif you want to go large scale is distribution and sheer production space.

Yeah, I'm not too sure how a comparison between a few people sporadically brewing and giving away beer and a fully commercial enterprise got made, but they're quite clearly chalk and cheese.

 

[salem]

It's not that easy to find but this page (their site limits info) suggests that the 'equity for punks round v' in Oct 2018 charged £23.75/share (min 2 shares) so yeah an actual price of £15 when they hit a real (limited) market in Jan 2019 doesn't strike me as a great investment. That they banged them up at £25 the next round is definitely a bit of a pisstake.

 

[teuchter]

Yeah, I'm not too sure how a comparison between a few people sporadically brewing and giving away beer and a fully commercial enterprise got made, but they're quite clearly chalk and cheese.

Seems like you are taking a low ambition approach here - surely it would be better to scale up the charity model. All that needs to happen is for Brewdog to fire most of their staff, replace them with volunteers (retired people, professionals on career breaks for self reflection, the independently wealthy, carefully monitored prisoners, etc etc) and then up the proportion of their profits that go to charity. I reckon they could hit 80 or 90% this way.

 

[Spymaster]

 

[William of Walworth]

teuchter 's new brewery will surely be called Wind-Up Ales -- taking the piss from February to Easter 2021!!

 

[editor]

Could someone explain to me how drinking this stuff will supposedly have a net 'positive impact on the planet'?

I would have thought that the planet would - given the choice - prefer to not have associated energy/material resources used up to power the brewery, create the beer, manufacture the tins and transport them in vehicles all over the globe etc etc, but Brewdog seem to be saying that all that isn't just offset by their methods, but it turns out to be a bonus win for nature!

Quire remarkable.

 

[beesonthewhatnow]

If I drink 8 cans I certainly feel better about the world.

 

[Teaboy]

If I drink 8 cans I certainly feel better about the world.

Agreed. Though after 10 cans I really want to punch a dolphin.

 

[Cerv]

they say that the amount of trees they're paying for to be planted will absorb more CO2 than is emitted in the production of the beer. hence a net positive - better than being just "carbon neutral"
but you're right that does ignore all the other environmental impacts. like they're not un-mining the aluminium to put that back in the ground.
it's a bit of a silly greenwashing slogan really.

 

[T & P]

Get drinking, people!

 

[ViolentPanda]

I see they've not taken the methane production stimulated by their beer into account (raises left cheek, pops a beer fart).

 

[editor]

I wonder if this bold claim includes the CO2 used in the supply chain, manufacture of cans, transport etc etc

 

[bellaozzydog]

the most vocal opponents of the company should invest so they can get up at the agm and vent - in the same way that some people buy shares in other companies they oppose.

South west water is giving people shares, a lot of people angry about their sewage fuckwittery are signing up to express themselves

 

[tommers]

I wonder if this bold claim includes the CO2 used in the supply chain, manufacture of cans, transport etc etc

https://d1fnkk8n0t8a0e.cloudfront.net/docs/Make-Earth-Great-Again_4.pdf

Seems to be, yes.

 

[editor]

https://d1fnkk8n0t8a0e.cloudfront.net/docs/Make-Earth-Great-Again_4.pdf

Seems to be, yes.

Is their airline in there too?

 

[brogdale]

I wonder if this bold claim includes the CO2 used in the supply chain, manufacture of cans, transport etc etc

View attachment 234124

It's because forestry is a tax dodge.

 

[tommers]

Is their airline in there too?

Well, it covers all of their scope 1, 2 & 3 carbon output so, if that is still active, then yes.

Let me guess, that's bad in some way.

 

[editor]

Well, it covers all of their scope 1, 2 & 3 carbon output so, if that is still active, then yes.

Let me guess, that's bad in some way.

No, it's utterly fantastic, I wish all breweries - especially 'community owned' ones - would form their own airlines to fly people over the Atlantic for beer-supping jaunts.

Just what the planet needs right now and all fantastic PR!

 

[editor]

So damn punk rock

Drinks giant BrewDog has been accused of stalling on refunds after selling about £280,000 of tickets for its cancelled Punk AGM event.

One angry shareholder has resorted to legal action in a bid to claw back their cash from the firm – more than six months after the Aberdeen event was scrapped due to Covid-19 in April.

The Aberdeenshire-based brewer, which achieved revenue of about £250million last year, was branded “shameful” for delays in handing back money for some of the 14,000 tickets sold for its Annual General Mayhem bash, priced at £20 each.

When customers asked for their cash, BrewDog said it had given refunds for a short time and said it was holding off issuing more until the AGM was rescheduled.

BrewDog shareholder taking court action against drinks giant over AGM refund

One angry shareholder has resorted to legal action in a bid to claw back their cash from the firm – more than six months after the Aberdeen event was scrapped due to Covid-19 in April.

www.dailyrecord.co.uk

 

[salem]

Charging their shareholders to go to their AGM is that even legal in the first place?

Tbf that is pretty punk of them.

 

[beesonthewhatnow]

They’ve gone all Willy Wonka...

 

[editor]

They’ve gone all Willy Wonka...

Awesome PR!

 

[Spymaster]

They’ve gone all Willy Wonka...

Ace bit of marketing.

You wouldn't want to be the one who didn't know about the promotion and binned it though!

 

[Teaboy]

What bloody use if a £15k gold can? If its melted down is it worth £15k? If so begs the question why making the can in the first place - just give people the £15k as no one is going to keep the can unless you're already wealthy.

Plus they're brewery is miles away so I wouldn't be arsed with that. The shares I'd have and sell immediately because I still have this lot down to be a Carillion style house of cards.

 

[editor]

What bloody use if a £15k gold can? If its melted down is it worth £15k? If so begs the question why making the can in the first place - just give people the £15k as no one is going to keep the can unless you're already wealthy.

Plus they're brewery is miles away so I wouldn't be arsed with that. The shares I'd have and sell immediately because I still have this lot down to be a Carillion style house of cards.

Here's the important bit: Winners receive a gold can worth £15K, £10k of BrewDog shares & VIP tour of our Brewery.