editor
hiraethified
Gosh. So damn edgy! How does their airline offering frivolous boozy trans-Atlantic flights fit in with all this?I saw a billboard advert like this in Camberwell yesterday and thought of this thread...
I
BrewDog: yet another hip company using 'rebel' language to sell its stuff
- Thread starter treelover
- Start date
tommers
Busta Rhymes is an unstoppable movement
LMGTFY BrewDog
editor said:
20% of profits given away (10% to their employees, 10% to charities chosen by their employees / community).
All of their beer recipes freely available to everybody (e.g. PUNK IPA 2010 - CURRENT - BrewDog Recipes).
blah blah blah
editor
hiraethified
Sorry, I am supposed to be fucking impressed by a billion dollar company trading off the punk ethos to make immense profits for themselves?
I was involved in making beers once. We gave all the money away to local charities, didn't hire expensive PR to relentlessly tell the world about it, and we also posted our recipes online, not like it's any kind of big deal. Loads of people do it. Whoopeyfuckingdo.
We also didn't steal people's ideas, employ sexist advertising, sack people for going blind, threaten small breweries for having a name that vaguely sounded like ours and then cap it off with fraudulent bullshit about being 'community owned.'
editor
hiraethified
"WE BELIEVE IN COMMUNITY OWNERSHIP
We are proud that our business is part-owned by a community of over 96,000 beer lovers from all over the planet. "
So not actually 'community owned.' Any idea what the actual percentage 'community' ownership is? Let's not forget the big slices bagged by the owners and a US private equity firm.
It's fucking PR bullshit for the gullible.
Spymaster
Plastic Paddy
tommers
Busta Rhymes is an unstoppable movement
Its 25%.
editor
hiraethified
belboid
Exasperated, not angry.
So every plc is actually a community then? Come on.
8ball
Decolonise colons!
They’re not a plc, but your point still stands.
8ball
Decolonise colons!
That is definitely deceptive.
editor
hiraethified
It's quite priceless bullshit yet some seem to swallow it whole.
8ball
Decolonise colons!
It's quite priceless bullshit yet some seem to swallow it whole.
I think you’re more than justified in taking that sign and trashing it.
tommers
Busta Rhymes is an unstoppable movement
no, it's all marketing nonsense isn't it, but you asked why they would put that on their pub and it's because 25% of the company is owned by individuals.
belboid
Exasperated, not angry.
So it’s because they’re full of shit and want to redefine a word. Thanks.
equationgirl
Respect my existence or expect my resistance
'community owned' is generally taken to mean the local community, not any old group of shareholders.
What absolute bollocks, they've got their 'equity punks' who are shareholders who are sold investments. They aren't doing it out of the goodness of their heart.
Actual Community pubs, i.e where a community gets together to save a pub that might otherwise be shut down have featured in the press quite a bit over the past few years. Brewdog as they so often do, see a bandwagon they can jump on to milk.
Actual Community pubs, i.e where a community gets together to save a pub that might otherwise be shut down have featured in the press quite a bit over the past few years. Brewdog as they so often do, see a bandwagon they can jump on to milk.
Spymaster
Plastic Paddy
Bought this can in ALDI todayWonderful if mixed with an Abbots ale ...
Abbot
kenny g
Sheeple Awake!
Duly corrected. Shocking I have not noticed this previously. Thank you.
T & P
|-o-| (-o-) |-o-|
£1.19 for a 33cl Aldi own brand beer? Bloody hell- that seems rather expensive to me. Must be about the most expensive supermarket branded beer per cl around!
And it’s not much cheaper than Punk IPA anyway. When I buy the Bailey’s unheard-of copycat Irish cream brand they sell at Aldi I do it because it’s literally 4 times cheaper, and at £4 very good value, admittedly not as good but still very decent.
£.1.19 vs £1.49 it’s not exactly mind-blowingly cheaper than the premium brand it’s copying. I hope they do bulk discounts because if you buy a case of Punk IPA it’s actually the same price per can as a single Aldi beer.
And it’s not much cheaper than Punk IPA anyway. When I buy the Bailey’s unheard-of copycat Irish cream brand they sell at Aldi I do it because it’s literally 4 times cheaper, and at £4 very good value, admittedly not as good but still very decent.
£.1.19 vs £1.49 it’s not exactly mind-blowingly cheaper than the premium brand it’s copying. I hope they do bulk discounts because if you buy a case of Punk IPA it’s actually the same price per can as a single Aldi beer.
badseed
Mighty but thin.
Because they said Punk
Genuinely impressive and an example to other companies to follow.
Yes, I’m looking at you Bezos you complete fucking cunt.
tommers
Busta Rhymes is an unstoppable movement
Devil's in the detail. Is that gross or net profit? Be interesting to see the actual numbers. But I like that employees and "community" get to pick where it goes.
Amazon would just say that they haven't made any profits in the UK. Same way they don't pay any tax.
Steel Icarus
we move
isvicthere?
a.k.a. floppybollocks
They're a $2 billion dollar business now.
The New Beer Barons: How Two Scottish Kids Turned Wild Flavors, Crowdfunding And Plenty Of Attitude Into A $2 Billion Business
James Watt and Martin Dickie built a multinational $2 billion beer empire from a Scottish shed. To survive, they are pivoting toward higher margin, beer-centric businesses.www.forbes.com
Forbes magazine? Seriously "punk"!
SpookyFrank
A cheap source of teeth for aquarium gravel
You're required to pay your staff, it doesn't count as charity.
Similar threads
