Storm Fox
Trying the find the next noun to verb
But googling "brewdog are misogynistic" U75 is not mentioned, but all most of the first page results are from newspapers with the first result being the FT.
BrewDog: yet another hip company using 'rebel' language to sell its stuff
- Thread starter treelover
- Start date
Saul Goodman
It's all good, man
I'd guess that most people have no idea about their reputation. I had no idea until I read about the solid gold can.
Also, as I mentioned previously, being a shit company to work for doesn't seem to stop people lining Bezos' pockets. Apparently, it doesn't stop people spending enough of their hard earned with Brewdog, either. Enough to make them the biggest UK craft brewer, so maybe my 'low opinion of people' is justified?
NoXion
Craicy the Squirrel
"brewdog abuse claims" also produces a 10th June Guardian article about the allegations as the first result. I wonder if the choice of search terms had anything to do with the results? Nah, Google results using cherry-picked terms are "unassailable" evidence!
Honestly, regardless of whether teuchter is trolling or not, this is pathetic stuff.
teuchter
je suis teuchter
Both of you are confirming my unassailable argument. Use Google to find out about bad stuff brewdog is doing, and this thread is nowhere to be seen. Use it to find out if they are a hip company and this thread is there for you. It's really skillful of the brewdog marketeers to have manipulated posters on this site so effectively.
Another notable feature of this thread is that you can hammer out the most preposterous defence of brewdog you can think of, and people will still come up with truly silly responses.
Another notable feature of this thread is that you can hammer out the most preposterous defence of brewdog you can think of, and people will still come up with truly silly responses.
souljacker
innit
We should change the thread title then. To 'Brewdog: Bunch of cunts'.
NoXion
Craicy the Squirrel
This thread is hardly singing the praises of the company. If even searching up benign terms still produces critical results, that's hardly a stroke of marketing genius then, is it?
teuchter
je suis teuchter
You're still failing to grasp how this works. If you don't want to help brewdog's commercial success, then don't post anything on this thread.
I think it's reasonable to say that anyone (except me) posting anything from here onwards is knowingly and willingly promoting brewdog and multiplying their profits and poor behaviour.
souljacker
innit
Lol. You plonker.
NoXion
Craicy the Squirrel
So what was Jeff Bezos doing when he bought the Washington Post after they kept making articles critical of Amazon? Clearly he didn't believe that "all publicity is good publicity". The logic behind your argument is basically that nobody should criticise a company if they don't want to add to their profits, which is nonsense as demonstrated by all the effort companies put in to reputation management.
teuchter
je suis teuchter
Have Brewdog attempted to buy urban75?
No, they haven't. They haven't made any effort to stop the discussion here. In fact they've specifically targeted their manufactured controversies to encourage it.
QED.
Raheem
Well-Known Member
I went through an alcohol-free beer phase a couple of years ago. A lot of them taste really awful, but the best ones were by Infinite Sessions. They do a pale and an IPA, both of which are stocked by Tesco's, or were at the time. Not exactly full-bodied, and not very different from each other, but a nice taste. Can't promise they are not also made by cunts, though. For a lager, it's Free Damm, which you can also get in supermarkets.
Saul Goodman
It's all good, man
A little self-deprecation doesn't seem to have done them any harm, either.
www.manchestereveningnews.co.uk
I honestly believe that short of noncery charges, Brewdog's profits are only going one way. Its a sad indictment of the world we live in.
Manchester bar puts its bad reviews on staff T-shirts
BrewDog Manchester is the latest bar to publicly bite back against its critics online
I honestly believe that short of noncery charges, Brewdog's profits are only going one way. Its a sad indictment of the world we live in.
Spymaster
Plastic Paddy
Admirable.
Will you extend this principle to other areas of your consumption, or just beer?
teuchter
je suis teuchter
Of the three supermarkets in walking distance from my front door, the only AF things you can get reliably are the rubbish big-brand lagers or the Brewdog ones. Occasionally one of them will have the AF Old Speckled Hen. If I want anything else, I have to go to the expensive and pretentious beer shop a bit further away, which I do do from time to time, and I've tried the Infinite Sessions ones I think and found them decent.
NoXion
Craicy the Squirrel
The fact that BrewDog haven't tried buying this forum doesn't prove that it's an asset to them.
Spymaster
Plastic Paddy
hitmouse
so defeated, thinks it's funny
You realise that that data could be used to prove the exact opposite point, right? I don't care if people searching "Brewdog is shit" find this thread or not, because people looking for reasons to avoid Brewdog will be able to find plenty of those from other sources anyway, and tbh it's probably best if they can just get on with reading about them without having to contend with your witterings. On the other hand, searching "[company name] + hip brand" would probably be more likely to mostly throw up positive results, so getting a thread about them being shit onto the first page for that could be counted as more of an achievement.
And either way, people googling "Brewdog" probably have a fair bit of brand awareness of Brewdog anyway, by virtue of the fact that they're looking it up, to really land the point you're trying to make you'd have to show that, for instance, searching "hip brand" without the Brewdog gives you this thread. Then I'd concede you might have some kind of point, but I think there's probably a fair few more prominent results you have to go through before you reach this thread.
By the way, I was trying to think what the teuchter/bimble/spymaster stance on this thread reminds me of, and I think it's this passage from the essay Dead Reckoning, about nihilism and Jack London - I'm not entirely a massive fan of the essay as a whole, but this bit has always stayed with/tickled me:
"There is a silly futility to most of these people. They lambast others for using narratives and concepts that have a certain heritage in previous regimes of meaning, whether religious or political, as if people don’t readily know that these things come with such baggage—that revolution, for example, has millenarian overtones. The ultimate image is humorous. The baby-faced nihilist jumps up in the middle of the play to declare to the audience: my god, you all have to stop watching, the people up there are pretending to be people they aren’t, the backdrop is painted on, it’s all fake! What can we say to these baby-faces, once their vitriol calms and they sit back down, nervous, infuriated, but too tired to scream at us anymore? Maybe just that eternal condolence: Sorry bro."
"My god, Brewdog's contrarian marketing schemes have built into them the assumption that people will generate negative chatter about them that still serves the overall goal of increasing their brand awareness! You have to stop talking about them otherwise you're doing what they want!" "Sorry bro."
belboid
Exasperated, not angry.
Even for you this is a bizarre argument. They must be good cos you can find them easily? Often you’ll only be able to buy one brand in a supermarket because they will insist on being the sole product in that category. So what you’re praising is market manipulation and monopolistic practises.
hitmouse
so defeated, thinks it's funny
But supermarkets decide which is the one brand they'll stock by going on urban and checking which companies have the longest threads about them, or something.
teuchter
je suis teuchter
I'm not praising anything. I'm simply stating fact.
teuchter
je suis teuchter
Taken along with the fact that the controversies they brew up almost always seem designed to get a response from the kind of people who post on this forum and this thread, it suggests very much that it is.
NoXion
Craicy the Squirrel
You're assuming that a critical response to edgy marketing will guarantee profits. It's not the ones on this thread critical of BrewDog who actually buy their shite. It's the dickheads like you who make excuses.
equationgirl
Respect my existence or expect my resistance
You're the kind of people that post on this forum too.
teuchter
je suis teuchter
Please don't be offended that I've snipped out the rest of your essay. But you are making the same fundamental mistake as NoXion and others. No normal consumer who finds this thread is going to actually read it.
If people want to get a message out to the world about Brewdog, they need to find a serious platform. Not an urban75 thread.
teuchter
je suis teuchter
Actually, most people of my kind don't. Just because Scott of the Antarctic went to the Antarctic, it doesn't mean that most naval officers did that in the early 20th century.
belboid
Exasperated, not angry.
Maybe you’re right. It would explain why GBNews is such a massive success too.
hitmouse
so defeated, thinks it's funny
Thing is, there's controversies and controversies. If you're talking about people doing edgy contrarian marketing, then yeah, fair enough, I think it is part of the plan to do some culture war stuff where people will mention the brand both positively and negatively. But the two most recent big things on this thread have been 1) the open letter from employees and ex-employees about a toxic workplace culture, and 2) them ripping people off with a supposedly solid gold can which actually wasn't. In those particular instances, I don't think they're at the level of 4-dimensional chess strategy where they were thinking "ah-ha, if we can just create enough of a toxic workplace culture that our staff write an open letter complaining about it, and rip some guy off with a shoddy brass can so that he sues us, we can get people to bump the urban thread about us."
souljacker
innit
Depends
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