BrewDog: yet another hip company using 'rebel' language to sell its stuff

[equationgirl]

I'd be surprised if Brewdog even knew this site existed, never mind this thread.

 

[Saul Goodman]

Thing is, there's controversies and controversies. If you're talking about people doing edgy contrarian marketing, then yeah, fair enough, I think it is part of the plan to do some culture war stuff where people will mention the brand both positively and negatively. But the two most recent big things on this thread have been 1) the open letter from employees and ex-employees about a toxic workplace culture, and 2) them ripping people off with a supposedly solid gold can which actually wasn't. In those particular instances, I don't think they're at the level of 4-dimensional chess strategy where they were thinking "ah-ha, if we can just create enough of a toxic workplace culture that our staff write an open letter complaining about it, and rip some guy off with a shoddy brass can so that he sues us, we can get people to bump the urban thread about us."

I doubt their shit treatment of staff was a marketing gimmick, more likely it's a consequence of them being cunts, and it likely will result in a drop in sales, but people have short memories, and I'd put money on solid gold cans suddenly appearing, which will more than offset the negative publicity.

 

[Storm Fox]

Also for me, It's the fakeness of their brand. They are trying to look like a small company, with lad or lass doing the marketing part-time; something Steve or Steph* is doing when not on the shop floor making tasty rebellious beer. Same with HR, our HR ain't great, but Jo/Joe only does it a few hours a week.
When in fact their a large company with venture capital backing hiring private jets.

I have a similar view of Innocent Smoothies. They pretend to be caring, and maybe they are, but they sold out to Coke, so I don't by Innocent, but I do buy Coke as they are not pretending

*Other names are available.

 

[Spymaster]

Depends

On what?

 

[souljacker]

On what?

Lots of things. Mainly, can I get the same service from a less cunty company. If I can, I'll take my business to them.

 

[Spymaster]

Lots of things. Mainly, can I get the same service from a less cunty company. If I can, I'll take my business to them.

What if you can get the same service but it'll cost you a bit more, but the slightly more expensive company is several orders of magnitude less cunty?

 

[souljacker]

What if you can get the same service but it'll cost you a bit more, but the slightly more expensive company is several orders of magnitude less cunty?

Then I spend a bit more.

 

[Spymaster]

Then I spend a bit more.

Cool.

Would you use a Huawei mobile phone, given that they are one of the most sexist and racist employers in existence who contribute to a regime involved in state genocide, when there are perfectly reasonable Apple and Samsung alternatives?

 

[bimble]

..
I honestly believe that short of noncery charges, Brewdog's profits are only going one way. Its a sad indictment of the world we live in.

That’s the bit that I find interesting, why are they so wildly successful above all the other fancy beer makers ?

 

[Pickman's model]

i'm going to be seen as a Brewdog Supporter now, even though i poured that one can of Nanny State down the sink and put it in he recycling.
If its any use i have about as much desire to go and drink in one of their fake brick-fake graffiti bars as i have to join a gym.
Just think the phenomenon is interesting. Bad publicity is the key to their success.

Yeh but you bought that overhopped urine whether you drank it or no

 

[souljacker]

Cool.

Would you use a Huawei mobile phone, given that they are one of the most sexist and racist employers in existence who contribute to a regime involved in state genocide, when there are perfectly reasonable Apple and Samsung alternatives?

I have in the past but wouldn't now though. Also won't use Samsung because they are arms manufacturers who use a lot of conflict materials (and I hate their bloatware). But phones are tricky because all phone manufacturers have some bad stuff going on so there aren't many alternatives. I may buy a Fairphone next but not really looked into it.

Has that satisfied your bloodlust yet or do you want to question any more of my buying decisions?

 

[Saul Goodman]

That’s the bit that I find interesting, why are they so wildly successful above all the other fancy beer makers ?

I'm guessing dead squirrels and other such nonsense.

 

[teuchter]

I have a similar view of Innocent Smoothies. They pretend to be caring, and maybe they are, but they sold out to Coke, so I don't by Innocent, but I do buy Coke as they are not pretending

The thing with Brewdog is that they are pretending but in a way that makes it fairly obvious they are pretending, as a kind of wind-up. So really they are more honest than most companies.

There are many people who don't realise they are mainly on a wind-up. A certain portion of them get all outraged on the internet; another portion become actual non-ironic Brewdog fans. Either way it's a kind of stupid-tax thing.

 

[belboid]

The thing with Brewdog is that they are pretending but in a way that makes it fairly obvious they are pretending, as a kind of wind-up. So really they are more honest than most companies.

There are many people who don't realise they are mainly on a wind-up. A certain portion of them get all outraged on the internet; another portion become actual non-ironic Brewdog fans. Either way it's a kind of stupid-tax thing.

You do love your circular arguments. I bet you’re really impressing yourself.

 

[NoXion]

The thing with Brewdog is that they are pretending but in a way that makes it fairly obvious they are pretending, as a kind of wind-up. So really they are more honest than most companies.

There are many people who don't realise they are mainly on a wind-up. A certain portion of them get all outraged on the internet; another portion become actual non-ironic Brewdog fans. Either way it's a kind of stupid-tax thing.

I was literally getting paid while debunking your nonsense earlier, you fucking muppet. What "stupid-tax"?

 

[teuchter]

I was literally getting paid while debunking your nonsense earlier, you fucking muppet. What "stupid-tax"?

You were "debunking my nonsense" instead of doing something useful like campaigning for human rights. But you don't care about human rights, because you were "literally getting paid"? Disgraceful behaviour.

 

[bimble]

Yeh but you bought that overhopped urine whether you drank it or no

No, it was a fridge donation someone left here. I find the packaging unattractive and don’t really like tasty beers anyway, more of a plain fizzy lager person, so haven’t bought anything of theirs.

 

[T & P]

The last 6 or 7 pages of this thread are pure comedy gold(plated) stuff. Well done everyone

 

[mojo pixy]

Actually, most people of my kind don't. Just because Scott of the Antarctic went to the Antarctic, it doesn't mean that most naval officers did that in the early 20th century.

I don't think there's any 'kind' of person that posts on this site, except for the kind of person who owns an internet-capable device.

This thread is utter poison btw. And I agree any of the owners the company in question pitched up and read it, they either
a) wouldn't care a jot, or
b) would laugh their arses off

So in case that ever happens let me add, it's a shit company. I've never bought a single thing from them and never will. When I saw a drink called "punkIPA" I thought, "wankers" but who the fuck am I? I don't own a bar at Bristol Bridge but they do and that's what matters. And that's how they see things.

It's wankers all the way down.

 

[teuchter]

I for one am looking forward to the insights that the next 6 or 7 pages will offer.

 

[NoXion]

You were "debunking my nonsense" instead of doing something useful like campaigning for human rights. But you don't care about human rights, because you were "literally getting paid"? Disgraceful behaviour.

Yeah, now this I can tell is a really desperate attempt by you to get under my skin. I note that you weren't being a champion of human rights during our exchange. Still aren't in fact. What kind of monster are you?

 

[Spymaster]

I have in the past but wouldn't now though. Also won't use Samsung because they are arms manufacturers who use a lot of conflict materials (and I hate their bloatware). But phones are tricky because all phone manufacturers have some bad stuff going on so there aren't many alternatives. I may buy a Fairphone next but not really looked into it.

Why wouldn't you buy a Huawei phone now?

You're right that pretty much every mobile phone manufacurer 'has some bad stuff going on' but it's very hard to argue that any come within light years of Huawei on the cunt front. Yet a thread critical of them makes a mere 3 pages, whilst one about Brewdog, who don't even play in the same stratosphere as Huawei when it comes to outright cuntery has been rolling along for 5 years and is nudging 100 pages!

I'm just wondering why that is that Huawei fanboys won't hear a word against them

 

[souljacker]

Yet a thread critical of them makes a mere 3 pages, whilst one about Brewdog, who don't even play in the same stratosphere as Huawei when it comes to outright cuntery has been rolling along for 5 years and is nudging 100 pages!

I'm just wondering why that is that Huawei fanboys won't hear a word against them

Was it started by editor? Because there are certain people who love to call him out on all sorts of things so his threads always get attacked.

I can't say I've ever met a Huawei fanboy. The Huawei phone I had was a nexus 6p and if I'm honest, I wasn't aware it was made by them until I cracked the screen and had to get it sent off for repair. Either way, I wouldn't buy one now due to concerns over their security and their links to the Chinese Army. Also, they aren't (can't) using Android anymore.

 

[teuchter]

Yeah, now this I can tell is a really desperate attempt by you to get under my skin. I note that you weren't being a champion of human rights during our exchange. Still aren't in fact. What kind of monster are you?

I've spent all day trying to explain to people why they shouldn't assist brewdog's marketing by posting on this thread. So in fact yes I have been being a champion of human rights. And I wasn't even getting paid for it.

Unfortunately my work is it somewhat futile when dealing with a group of people unable to get their head round the concept of "don't feed the troll".

 

[Spymaster]

Was it started by editor?

No. It was started by Stuff It, iirc.

I can't say I've ever met a Huawei fanboy. The Huawei phone I had was a nexus 6p and if I'm honest, I wasn't aware it was made by them until I cracked the screen and had to get it sent off for repair. Either way, I wouldn't buy one now due to concerns over their security and their links to the Chinese Army.

Fair do's.

You, at least, appear reasonably ethically consistent.

 

[Saul Goodman]

Why wouldn't you buy a Huawei phone now?

You're right that pretty much every mobile phone manufacurer 'has some bad stuff going on' but it's very hard to argue that any come within light years of Huawei on the cunt front. Yet a thread critical of them makes a mere 3 pages, whilst one about Brewdog, who don't even play in the same stratosphere as Huawei when it comes to outright cuntery has been rolling along for 5 years and is nudging 100 pages!

I'm just wondering why that is that Huawei fanboys won't hear a word against them

People generally don't care much about how workers in other countries are treated, which is likely why the Huawei thread was a flop. NIMBYism, with a side order of "Fuck you, I own a Huawei!" But most people here don't drink Brewdog, so they're a good, local target.

What's funny is this... the people who own Brewdog most likely have an exit strategy, so they'll probably be sat on a beach, sipping Remy Louis XIII and snorting Colombian marching powder through the hollowed out tail of a dead squirrel, and laughing their tits off while people are still talking about them on this thread.

 

[hitmouse]

The thing with Brewdog is that they are pretending but in a way that makes it fairly obvious they are pretending, as a kind of wind-up.

Unfortunately my work is it somewhat futile when dealing with a group of people unable to get their head round the concept of "don't feed the troll".

I feel like there may be some kind of subtext here. Sorry bro, I guess?

 

[souljacker]

You, at least, appear reasonably ethically consistent.

Thanks for your endorsement

 

[Spymaster]

YW

 

[hitmouse]

oops wrong thread