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BrewDog: yet another hip company using 'rebel' language to sell its stuff

well, you're either dim with a rubbish memory (as it was discussed upthread) and lousy searching abilities (just google Brewdog trees) or you are simply dishonest. I would accept you being both.

"Every multipack of Brewdog buys one tree"
The bit you've put in quotes is not a quote from the page you linked to.

Also the page you linked to has nothing to do with the scheme in the Cairngorms.

Did you accidentally post the wrong link?
 
The bit you've put in quotes is not a quote from the page you linked to.

Also the page you linked to has nothing to do with the scheme in the Cairngorms.

Did you accidentally post the wrong link?
oh, sorry its say, in big fat letters 'plant [not buy] one tree' What a massive difference.

And, as discussed in the TV programme, it's a big fat lie.
 
There's actually quite a good blog post here for anyone with a genuine interest in understanding what Brewdog are doing right and wrong with their forest plans.


Although there's certainly some element of greenwash involved, Brewdog aren't unique in purchasing land for greenwash purposes.

Nobody on this thread said they were the only ones doing it. The problem is that BrewDog (and others) aren't putting their money where their mouth is. They're not only doing performative greenwashing that completely ignores their own industrial processes, they're also doing it at the taxpayer's expense. More than "some element" of greenwashing I'd say.
 
"BrewDog says it aims to plant 1.1 million native trees to the area in the Lost Forest project and is now waiting for a decision on a grant from the Scottish government."

Why can't they just pay for it themselves?
All the big companies chase grants from Scottish Enterprise, which is the enterprise agency north of the border. There's no equivalent at a national level south of the border as far as I am aware.

Grants are supposed to encourage job creation and job growth but it's very much smoke and mirrors. Different regions within Scottish Enterprise will also compete internally against other, for example a big distiller threatened to close a massive bottling plant in the south west of Glasgow as it had been offered a better deal to transfer the bottling plant to Tayside. Of course, not everyone who works in the Glasgow area wants to or even can move to Tayside. The unions got involved.

Eventually something was worked out and jobs were saved in the Glasgow area.

So that bit of what they're doing, not to excuse them but they are only doing what other large corporations are doing.
 
It's the same project in a different place.
No it's not. It's a different project in a different place. You do need - urgently - to apologise for calling me dim and dishonest, or find some proof to support your claims.

edited to add - this below also needs to apologised for and/or retracted. Don't be urban's Boris Johnson.

a lazy twat, failing at being Mr Contrary
 
Nobody on this thread said they were the only ones doing it. The problem is that BrewDog (and others) aren't putting their money where their mouth is. They're not only doing performative greenwashing that completely ignores their own industrial processes, they're also doing it at the taxpayer's expense. More than "some element" of greenwashing I'd say.
Thanks for not taking the time to read my post, as usual.
 
fairly sure a grant from the scottish government won't pay for the whole thing guys
The point is they’re not going to pay for it all, as they very strongly implied (at the very least). And getting us to pay for their tax dodge is scummy AF.
 
fairly sure a grant from the scottish government won't pay for the whole thing guys
It would not. It would be a maximum of 40 to 50% (iirc) of the total amount of eligible costs, and not every cost is considered eligible. Brewdog would also have to make sure that they were not breaching state aid funding limits, as that is a whole world of pain if you do
 
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