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BrewDog: yet another hip company using 'rebel' language to sell its stuff

More backfiring bullshit PR:

BrewDog has been accused of having “lost the plot” over an environmental scheme in Scotland that could involve shooting animals dead to clear land for planting trees.

The beer company – which says it plants trees where it cannot reduce emissions – has bought thousands of acres of land in the Highlands for the new project.

Documents show local hare and deer populations are considered a threat to the success of the new woodland near Aviemore.

Proposals say these animals found within fenced-off areas of land should be shot, if non-lethal methods to drive them out do not work.

It has also been suggested an extra 100 deer should be culled on top of normal numbers to manage the impact of “loss of forage and shelter” from the Lost Forest project. A BrewDog spokesperson said this plan was set by Scotland’s nature agency.
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Elisa Allen, from Peta, said: “BrewDog has lost the plot and will lose its customers if it thinks that blasting mountain hares and deer with shotguns is going to help restore lost forests, these species’ natural home.

“All it will mean is the slaughter of many of the beloved animals who live there.”
Click to expand...
www.independent.co.uk

BrewDog ‘lost the plot’ over tree-planting scheme that could involve shooting animals

‘It must remember that the planet is home to more than just humans,’ animal rights charity says
www.independent.co.uk www.independent.co.uk
 
editor said:
More backfiring bullshit PR:




www.independent.co.uk

BrewDog ‘lost the plot’ over tree-planting scheme that could involve shooting animals

‘It must remember that the planet is home to more than just humans,’ animal rights charity says
www.independent.co.uk www.independent.co.uk
Click to expand...

Do deer have any large predators in Scotland, apart from humans? Because without predators, deer in numbers will eat and damage any saplings/young trees they can get to.

Sorry ed, but PETA are talking out of their arses on this one. They're also scummy hypocrites who care more about maintaining their profile in the media than not killing animals:

Data collected by Virginia's state government shows that PETA's euthanasia rates for cats and dogs at the shelter is exceptionally higher than other shelters in the state.
Click to expand...

Also their campaigns have more in common with BrewDog than anyone should be comfortable with: Has PETA Gone Too Far? Sexism, Pornography and Advertising
 
"BrewDog says it aims to plant 1.1 million native trees to the area in the Lost Forest project and is now waiting for a decision on a grant from the Scottish government."

Why can't they just pay for it themselves?
 
There's actually quite a good blog post here for anyone with a genuine interest in understanding what Brewdog are doing right and wrong with their forest plans.

parkswatchscotland.co.uk

The state of the western Cairngorms (6) - BrewDog's "Lost Forest"(1) - parkswatchscotland

I have stretched the meaning of the “Cairngorms” in this series of posts, half of which have featured land west of the A9, and I am going to stretch it even further in two posts which take a look at Brewdog’s proposals to create a “Lost Forest” on the Kinrara estate which they bought earlier...
parkswatchscotland.co.uk

Although there's certainly some element of greenwash involved, Brewdog aren't unique in purchasing land for greenwash purposes. As that article points out a neighbouring estate was bought up by the owner of Asos. It's quite important to view this all in the context of what the alternatives are, which for a long time in this part of Scotland have mostly been shooting estates. Shooting estates certainly don't do much for the long term sustainability of the landscape and maybe PETA should have a think about this too.

If large portions of the Highlands can be bought up and used for greenwashing purposes then I'm happier with that than the default alternative which is the maintenance of barren moorland for London toffs to go shooting on. The idea that it meaningfully offsets a company's carbon emissions is greenwash, but the benefit for the landscape (and people who want to enjoy it) can be real. If it's managed well, of course.
 
Did ATOS also apply for a government grant for the trees after saying they were going to pay for them themselves?
 
The fact that they tricked a lot of you hot-heads into thinking that they would pay for it all themselves could be argued to be another example of their skilled and effective marketing.
 
teuchter said:
The fact that they tricked a lot of you hot-heads into thinking that they would pay for it all themselves could be argued to be another example of their skilled and effective marketing.
Click to expand...
no its because they said so. As you'd know if you weren't such a lazy twat, failing at being Mr Contrary
 
I reckon PETA would brew a better pint.

And whilst I have no way of proving this I have a strong suspicion that they would employ a cleaner in their pubs. Something which is a complete anathema to Brewdog. Gross places that they are. Can always get a seat though.
 
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