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BrewDog: yet another hip company using 'rebel' language to sell its stuff

open up Disco Deserts then. You are welcome.
I think someone's beaten Danny to it:
bp-packshot-discos-800x374.png
 
Looks like a positive and thoughtful appropriation of the punk ethos. It can probably improve the image of punk in general if anything. What's the problem?

Most people think "punk" means smashing stuff up, getting drunk and eating meat. It would be good to change that perception, and I think this pasta company could do it.

In the US, "punk" was often used as a derogatory term, before its music links.
 
Wasn't disco out of gay clubs originally? Bit more subversive than the musings of Jimmy Pursey.
I reckon the answer to this is to just listen to music that represents the dialectical synthesis of punk and disco, although I'm now stuck on whether the best example of this is New Order and Factory Records stuff, Chicago Wax Trax stuff, or yer 2000s electroclash like Peaches and Le Tigre and that. Or something else.
 
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