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BrewDog: yet another hip company using 'rebel' language to sell its stuff

This is "new company 101' stuff for tech industries, I used to get explainer emails from Crowdfunder when we were doing the fundraiser for A Normal Life on the need to convert early adopters into advocates, maintain hype and how to present your USP as somehow kicking against The Establishment.
And were you ever able to find a way to market the story of Vassilis Palaiokostas as being somehow anti-establishment, or is that just an impossible challenge?
Anyway, for anyone who might be tempted to throw away any more time on teuchter's posts, worth remembering these two, which I feel may have had some kind of a subtext to them:
The thing with Brewdog is that they are pretending but in a way that makes it fairly obvious they are pretending, as a kind of wind-up...
Unfortunately my work is it somewhat futile when dealing with a group of people unable to get their head round the concept of "don't feed the troll".
 
And were you ever able to find a way to market the story of Vassilis Palaiokostas as being somehow anti-establishment, or is that just an impossible challenge?
If the lack of reply to our offers of extracts and review copies to various outlets is anything to go by, the problem is that he and we are the wrong sort of anti-Establishment. If only our form of rebellion was flogging citrus beer and tiered shares ...
 
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Just listened to a podcast with Charlotte Cook, who amongst other things is one of the Punks With Purpose people. They get on to the Brewdog's internal report around 52 min and she has a different view from the spin Brewdog put on it: "[Brewdog] don't perform particularly well in any of the metrics", "People afraid to speak out because of James' past behaviour".

 
Looks like a positive and thoughtful appropriation of the punk ethos. It can probably improve the image of punk in general if anything. What's the problem?

Most people think "punk" means smashing stuff up, getting drunk and eating meat. It would be good to change that perception, and I think this pasta company could do it.
 
I was talking to* a friend on Friday night. (*Well, at might be more accurate). We were demolishing some whisky together. It turns out we both think that although in our youth we valued punk over disco, we now think that it was disco that had the deeper and more lasting influence in society.
Blame it on the whisky….
 
I was talking to* a friend on Friday night. (*Well, at might be more accurate). We were demolishing some whisky together. It turns out we both think that although in our youth we valued punk over disco, we now think that it was disco that had the deeper and more lasting influence in society.
The essence of punk is surely not caring what other people think - not caring if they enjoy the music you play, or the pizza you serve. And as such, it purports to deny our most fundamental existential structure as humans, which is caring about things.
 
Looks like a positive and thoughtful appropriation of the punk ethos. It can probably improve the image of punk in general if anything. What's the problem?

Most people think "punk" means smashing stuff up, getting drunk and eating meat. It would be good to change that perception, and I think this pasta company could do it.
The punk ethos is primarily made up of beliefs such as non-conformity, anti-authoritarianism, anti-corporatism, a do-it-yourself ethic... Sounds like antivaxxers!
 
The essence of punk is surely not caring what other people think - not caring if they enjoy the music you play, or the pizza you serve. And as such, it purports to deny our most fundamental existential structure as humans, which is caring about things.
I’ll use that on the menus for Disco Pizza and Beer.
 
Looks like a positive and thoughtful appropriation of the punk ethos. It can probably improve the image of punk in general if anything. What's the problem?

Most people think "punk" means smashing stuff up, getting drunk and eating meat. It would be good to change that perception, and I think this pasta company could do it.

Totally. I've posted similar about Brewdog before. Punks actually owe them a debt of gratitude for rebranding their image from despised violent bellends with silly hairdos and shit music, to highly successful, global alcohol and buRgerz providers, loved by many.
 
I was talking to* a friend on Friday night. (*Well, at might be more accurate). We were demolishing some whisky together. It turns out we both think that although in our youth we valued punk over disco, we now think that it was disco that had the deeper and more lasting influence in society.
Disco was far more mainstream and of course started with a larger bunch of aficionados hence its influence on society was always going to be felt further, but like pineapple on pizza, punk and its influence maintains cool through being minority and controversial
 
Disco was far more mainstream and of course started with a larger bunch of aficionados hence its influence on society was always going to be felt further, but like pineapple on pizza, punk and its influence maintains cool through being minority and controversial
Nah. Basically punk is what Guardian writers think was influencial.
 
Totally. I've posted similar about Brewdog before. Punks actually owe them a debt of gratitude for rebranding their image from despised violent bellends with silly hairdos and shit music, to highly successful, global alcohol and buRgerz providers, loved by many.
Recent events have unfortunately brought Brewdog closer to the original image of punk (arrogant toxic masculinity, disrespect for food safety regulations, etc). So that's why it's good that the pasta people are now picking up the baton.
 
I feel like there is a types of pasta / punk bands pun session here but I'm tired and was never really into punk so don't know many band names.
 
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