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BrewDog: yet another hip company using 'rebel' language to sell its stuff

You’ve completely missed the point. There have been massive variations right from the start.
So? There are massive variations in ciders from the Herefordshire PGI (for example) but there is a tradition and they have a broadly local character.

American IPAs have a broadly similar, non IPA esque character, but apparently we don't care enough about our beermaking traditions to give a shit.


All blue cheeses are not Stilton.
 
Hold up, Magnus are you actually trying to pull rank on what Brewdog drinkers in Wetherspoons think because you've happened to drink with some, as though you're the only person on this thread to have done so, and as though it has the slightest bit of relevance beyond the specific time and place you happened to be in a pub? That's hilarious. I look forward to your expert opinion on the likely outcome of the next general election based purely on what some voters you met once said to you. Hey you can even use the same Wetherspoons anecdote if you like.
 
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American IPAs have a broadly similar, non IPA esque character, but apparently we don't care enough about our beermaking traditions to give a shit.
I don't think this is surprising. A lot of people in the UK drink beer, and most of them won't know or care what the brewing traditions behind different ales are. People drinking Brewdog will mostly just think they are drinking British beer.
 
Hold up, Magnus are you actually trying to pull rank on what Brewdog drinkers in Wetherspoons think because you've happened to drink with some, as though you're the only person on this thread to have done so, and as though it has the slightest bit of relevance beyond the specific time and place you happened to be in a pub? That's hilarious. I look forward to your expert opinion on the likely outcome of the next general election based purely on what some voters you met once said to you. Hey you can even use the same Wetherspoons anecdote if you like.
But isn't it true that most consumers buy stuff that they like, despite the questionable ethics of the company? Do huge amounts of people boycott products made by Nestle or Coca Cola, for example?

Some do, of course. But not enough to make a difference.
 
Lets be honest the main selling point of Punk IPA was always its ABV. It is with a lot of IPA's. You simply get more bang for your buck and IPA's do it in a way that mask that the harsh alcohol taste that a lot of higher strength beers suffer from.

There is a big market for higher strength beers, just look at how Polish beers have taken over the fridges in tab shops. Its not just Eastern European migrants and street drinkers who prefer them, loads of people do.

Now that the ABV in Punk IPA has been slashed (another clear sign all is not well with Brewdog's finances. Its a house of cards people, mark my words) it will be interesting to see whether it continues to remain popular. It will take a while for a lot of people to notice as strangely their brilliant and incredible marketing hasn't really addressed this much.
 
...and as far as abv goes there's ddh beers, imperial stouts etc. that really crank the % up to double your standard IPA. Nevermind the Belgian stuff that was around before the craft phenomenon.

There's also - and this was an appeal to me - plenty of craft pales at around the 3% mark that still pack a bit of punch flavour.
 
...and as far as abv goes there's ddh beers, imperial stouts etc. that really crank the % up to double your standard IPA. Nevermind the Belgian stuff that was around before the craft phenomenon.

Sure, but you rarely see that stuff on draught in pubs being served in pints.
 
But folk buy it because they like and enjoy it. Punk is just proud of £3 a pint in 'spoons for a fairly strong drink so I can see why it's popular. And I doubt those drinking it are much aware of the accusations against the company and even less so because they want to drink for misogynistic reasons like someone attempted to claim earlier.
Could you quote the post that said that people want to drink Punk IPA for misogynistic reasons?
 
which should be obvious to anyone from the quote marks. But if someone is determined to interpret something in a perverse way….
 
it’s still a massive fucking leap and one you never bothered addressing to the person you thought made the implication.
 
Huh, that's funny, because I get a sinking feeling whenever I see you've posted, dickhead.

(Let's not go down that route eh).
 
Hold up, Magnus are you actually trying to pull rank on what Brewdog drinkers in Wetherspoons think because you've happened to drink with some, as though you're the only person on this thread to have done so, and as though it has the slightest bit of relevance beyond the specific time and place you happened to be in a pub? That's hilarious. I look forward to your expert opinion on the likely outcome of the next general election based purely on what some voters you met once said to you. Hey you can even use the same Wetherspoons anecdote if you like.
"I put a ballot box in my local Spoons and called it an exit poll"
 
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