BrewDog: yet another hip company using 'rebel' language to sell its stuff
- Thread starter treelover
- Start date
Idris2002
canadian girlfriend
That was standard operating procedure, back in the day - I'm sure I remember my Ma talking about it.
In-depth article on BrewDog in Thursday's Guardian.
Plenty in there that'll (correctly) make you despise the main two for being publicity-stunt-obsessed wankers.
But there's also some pretty good broader analysis of the brewing scene today -- UK and to an extent US as well.
Writer didn't mention the stupid prices BrewDog charge in their vile poncy 'bars' but bar that obvious fault, I thought overall it was a really interesting/worthwhile piece -- definitely not a hagiography to me.
Plenty in there that'll (correctly) make you despise the main two for being publicity-stunt-obsessed wankers.
But there's also some pretty good broader analysis of the brewing scene today -- UK and to an extent US as well.
Writer didn't mention the stupid prices BrewDog charge in their vile poncy 'bars' but bar that obvious fault, I thought overall it was a really interesting/worthwhile piece -- definitely not a hagiography to me.
brogdale
Coming to terms with late onset Anarchism
That's a long advert.
equationgirl
Respect my existence or expect my resistance
That's a VERY long advert
brogdale equationgirl -- I disagree that's ALL it is though. There's plenty in there to confirm my dislike of them too.
Off to bed now, but I will get back to this because I find it interesting.
Off to bed now, but I will get back to this because I find it interesting.
hash tag
Reaching out
Fuck Brew bitches; support your local independent brewery. This is mine, and some damn fine beer they brew
Sambrook's Brewery
Sambrook's Brewery
chilango
Hypothetical Wanker
That's a VERY long advert
A very long, free, advert.
A very long, free, advert that is smug enough to rub your face in the fact that it's s very long, free, advert.
isvicthere?
a.k.a. floppybollocks
Meant these. Must have been before your time.
I used to know a duo who did a comedy sketch using these cans. They managed to get them long after I thought they'd stopped being made.
I always favour this. Our largest local one, Tomos Watkins, is boring and bland in its beer (IMO!), but we now have a few other micros in our area (Swansea, fairly recently an appalling beer desert) that are improving and innovative. But they all have to bow down in respect to Tiny Rebel all the way over in Newport.
TR are at least as innovative with hops and recipes and new beers as BrewDog purport to be, but their (sadly few) pubs are reasonably priced and they don't fuck about with publicity stunts
So there are plenty of other breweries around that really are excellent. I thought this comment quoted in the Guardian article above was perceptive :
Guardian said:
I question the word 'brilliantly'
but otherwise, in an understated way, those words look pretty condemnatory.
brogdale
Coming to terms with late onset Anarchism
Really like the draught 'Wandle', but every time I have a pint I hear that voice on the shoulder reminding me that the owner was a city fund manager.*Fuck Brew bitches; support your local independent brewery. This is mine, and some damn fine beer they brew
Sambrook's Brewery
*I know most brewers are tories, and all that, but...
chilango
Hypothetical Wanker
I always favour this. Our largest local one, Tomos Watkins, is boring and bland in its beer (IMO!), but we now have a few other micros in our area (Swansea, fairly recently an appalling beer desert) that are improving and innovative. But they all have to bow down in respect to Tiny Rebel all the way over in Newport.
TR are at least as innovative with hops and recipes and new beers as BrewDog purport to be, but their (sadly few) pubs are reasonably priced and they don't fuck about with publicity stunts
So there are plenty of other breweries around that really are excellent. I thought this comment quoted in the Guardian article above was perceptive :
I question the word 'brilliantly'
Is that brewery in Ulverston the one that does Stringers IPA? Nice beer that. Always have a couple when I'm up that way. Though another local brewery - Hawkshead - is even better imho.
Tiny Rebel is often in my local (well, it's not my local local but the nearest that has a decent pint). Yet, the excellent beers from Siren, West Berks and Binghams (our local small Brewers aren't
.
Louis MacNeice
Autumn Journalist
Is that brewery in Ulverston the one that does Stringers IPA? Nice beer that. Always have a couple when I'm up that way. Though another local brewery - Hawkshead - is even better imho.
Tiny Rebel is often in my local (well, it's not my local local but the nearest that has a decent pint). Yet, the excellent beers from Siren, West Berks and Binghams (our local small Brewers aren't
We get Siren down in Brighton at my local and very nice too...although I don't think their breakfast stout (at a claimed 6.5% on the pump) would really be a good idea for breakfast!
Cheers - Louis MacNeice
brogdale
Coming to terms with late onset Anarchism
Light(ale)weight!
purves grundy
ambient clown remix
I dunno, I found it pretty interesting, not so much about the nature of the company and its ATTITUDE! but the shifts in brewing and drinking that have led to such a company being able to do what they do. I've only ever drunk craft ale in Bangkok (tenner a pint!) and the 'movement' is empty as fuck, but its emergence is fascinating. The writer of that Graun piece could've given us more on that and less of their shocking punkiness, but even the latter is intriguing in itself.
equationgirl
Respect my existence or expect my resistance
Aye, they barely mentioned Michael Jackson (although he was more of a whisky man, to be fair) and his influences. had they talked to other craft brewers more extensively it would have been an interesting read
there was no mention of their sexist marketing for example. It wasn't a balanced article.
I've defended that article a bit, and I broadly agree with purves grundy .
A far better read though is Brew Britannia : the Strange Rebirth of British Beer by Jessica Boak and Ray Bailey (I can't link atm but it can easily be Googled). Fascinating history, a highly informative read, and fairly up to date (2014)). They thought Thornbridge were more important in recent(ish) beer innovation than BrewDog. Admittedly one of the BrewDog people worked there for a while, but it wasn't him who was key in that excellent brewery.
A far better read though is Brew Britannia : the Strange Rebirth of British Beer by Jessica Boak and Ray Bailey (I can't link atm but it can easily be Googled). Fascinating history, a highly informative read, and fairly up to date (2014)). They thought Thornbridge were more important in recent(ish) beer innovation than BrewDog. Admittedly one of the BrewDog people worked there for a while, but it wasn't him who was key in that excellent brewery.
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Also given due credit in that book are Michael Jackson, and the superb Roosters Brewery in Knaresborough. Plus plenty of other great people 
purves grundy
ambient clown remix
Are they in full wanker costume?
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