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BrewDog: yet another hip company using 'rebel' language to sell its stuff

Please explain how the company is changing, as they're using the same tired misogynistic marketing campaign basis they did in 2011. Surely if they were enacting meaningful change, it would be right across the company's culture?

The tag teaming was quite ingenious the first time, but do you really think they'll go for it again?

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Please explain how the company is changing, as they're using the same tired misogynistic marketing campaign basis they did in 2011. Surely if they were enacting meaningful change, it would be right across the company's culture?
The company is changing from what existed purely in your imagination to what purely exists in Dess's imagination.

Have I got that right?
 
You specifically said "commendable.". I'm not disputing its success.

I'm pretty sure that I called their success at creating a billion pound business "commendable", not what you're calling their misogynistic marketing. However, that begs the question, does the end justify the means? Obviously not in all cases, but in this case, it's a business which has provided employment to many thousands directly and indirectly, paid a lot of tax, and the associated benefits of that etc, etc,. What's that worth in terms of upsetting a few people with growler in their marketing? Obviously we'll have different opinions on that.
 
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Shall we start with this, which was posted on this thread earlier

Brewdog: Bosses say management issues are in the past Brewdog: Bosses say management issues are in the past

Enjoying extra HR and responding to the charges of misogyny with denial?

"Brewdog's chairman and deputy chairwoman, Allan Leighton and Blythe Jack, said they didn't "subscribe to the characterisation"."

That's not particularly convincing "change" to my mind.
 
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