BrewDog: yet another hip company using 'rebel' language to sell its stuff

[dessiato]

Women don’t drink beer?

I was referring to the post which mentioned Ratner, as is obvious in my quoted reply.

 

[danny la rouge]

I was referring to the post which mentioned Ratner, as is obvious in my quoted reply.

However, you lauded Brewdog’s genius strategy of insulting women…

 

[Spymaster]

No, of course it's not just people on U75 who find BrewDog's misogynistic crap 'irritating'.

Which is exactly why dessiato shouldn't have come out with defensive rubbish he did.

(Nice of you to pull the rug out from under him here Spy )

Well you're conflating the argument you're having with Des, with the one you're having with me.

Mine is a response to your guff about 'nothing to praise BD for' or somesuch.

That's clearly wrong. Their provocative marketing has paid off in spades and they've built one of the UK's most successful businesses on it. You can deplore that all you like but you can't deny it.

 

[dessiato]

However, you lauded Brewdog’s genius strategy of insulting women…

No I didn't. Read what I said:

As a (previously) member of the Chartered Institute of Marketing, I'd have loved this. There's nothing like getting your product talked about. Getting the name out there means people know you and will remember you. Some will try the product some won't but everyone will know your name.

Nowhere do I mention Brewdog, nor insulting women. But you can see that, can't you?

 

[chilango]

However, you lauded Brewdog’s genius strategy of insulting women…

...who at the same time completely imagined the strategy in their heads.

 

[xenon]

Just be careful with the delivery specifics.

Too late.

 

[chilango]

.You can deplore that all you like but you can't deny it.

Oh I don't deny it's successful. I deny it's commendable.

Unlike dessiato who denied it existed.

(Oh, and Dess, I'd stop liking Spy's posts if I were you mate. He's just chucked you under the bus.)

 

[danny la rouge]

No I didn't. Read what I said:

Nowhere do I mention Brewdog, nor insulting women. But you can see that, can't you?

“As a (previously) member of the Chartered Institute of Marketing, I'd have loved this”.

“This” being the controversy caused by the way Brewdog selected and marketed the word growler, which they knew to be a misogynistic term for a vagina and an unattractive woman.

You can see that, can’t you?

 

[xenon]

No I didn't. Read what I said:

Nowhere do I mention Brewdog, nor insulting women. But you can see that, can't you?

So what's the "this" to which you refer. Cos not unreasonably, everyone's assumed it was the thing we've all been talking about the last few pages...

 

[danny la rouge]

So what's the "this" to which you refer. Cos not unreasonably, everyone's assumed it was the thing we've all been talking about the last few pages...

Precisely.

 

[PR1Berske]

I've typed on this thread before that Brewdog had huge success as the first true marketing geniuses at a time when Britain's beer scene was a tad stuck in the mud. What they did - both in the breweries and the advertising - worked to shake up the market. Craft breweries exploded as a result of their impact.

But they reminded me of Silicon Valley Bois, believing their hype, believing themselves above the law to a degree. They sold bottles stuffed in taxidermied squirrels, they brewed "beer" at increasingly stupid percentages, they forced breweries to believe that "tap rooms" the size of departure lounges were the only way forward.

They're not the company they used to be. The state of their beer proves that. The desperation of their marketing proves that. The news from the whistleblowers proves that.

I'm far more likely to drink craft /keg from Cloudwater, or Chain House, or Rivington, than bother with BD. I have been impressed by Cloudwater's recent mission statements about their efforts to improve working practices in the industry. I'm happy that other breweries are facing the right direction.

"Growler" is, for the UK audience, a word that means something for, I think, an increasingly aging section of the population. It's a rather old fashioned term. As might fit Brewdog, desperate to cling onto the past.

 

[brogdale]

“As a (previously) member of the Chartered Institute of Marketing, I'd have loved this”.

“This” being the controversy caused by the way Brewdog selected and marketed the word growler, which they knew to be a misogynistic term for a vagina and an unattractive woman.

You can see that, can’t you?

Remember you're addressing a proud member of the Growler Club.

 

[Spymaster]

(Oh, and Dess, I'd stop liking Spy's posts if I were you mate. He's just chucked you under the bus.)

I haven't chucked him under a bus, I'm just making a completely different argument to his. He's liking my posts because he appreciates the obvious intelligence of my position. As you are beginning to yourself.

 

[Edie]

Mrs La rouge talks about when, as a school leaver, she went to work in the Creda factory. She had to do various menial tasks in the office. Every time a woman (any age) had to cross the factory floor, to collect or deliver paperwork or something, the men on the production line would cheer. As she describes it, it felt a long time self consciously walking the length of the factory floor. It was embarrassing and demeaning, but not in a threatening way. But it was every time, and it wasn’t OK.

I think your missus is older than me but this gave me flashbacks to the 90s when I was young and ladette culture reigned. As a young woman you had to pretend to be cool with topless models on walls of student rooms, wolf whistles, and lap dancing. I was dancing a bit in the early 2000s and you’d even get girls out with groups of men in clubs. That was excruciating. My mate (who was very beautiful and very clever) danced for Spearmint Rhino on TCR and there used to be corporate bookings that included women. The mind boggles really. Must of been awkward af for them. I’ve not been in a club for a long time now but I’d hope that’s changed.

 

[dessiato]

Remember you're addressing a proud member of the Growler Club.

I'm not a member of the Growler Club. A growler would be rather more than I'd drink at home. I drink Brewdog, and enjoy most of it. I am a shareholder. But I've not hidden that.

 

[8ball]

Too late.

4 pints is exactly the right amount for a school night

 

[brogdale]

I'm not a member of the Growler Club. A growler would be rather more than I'd drink at home. I drink Brewdog, and enjoy most of it. I am a shareholder. But I've not hidden that.

Apologies; I assumed that membership was a 'privilege' of shareholding.

 

[locomotive]

I actually really want a beer now. I've been trying to get into ale more. Bristol Beer Factory do a few I like. I think they deliver as well...

e2a I've just made an order for delivery. There bar is alright actually but too far for me to bother walking tonight.

Bristol Beer Factory | Bristol Brewery | Craft Beer Delivery

Bristol Beer Factory is the home of independent beer in Bristol. With our brewery on North Street we deliver to Bristol and Beyond. Order online or click and collect from our Tap Room or Pubs.

www.bristolbeerfactory.co.uk

Their Milk Stout is a winner.

 

[8ball]

All this talk of beer isn’t helping my previous resolution to stay off it tonight…

 

[8ball]

As a young woman you had to pretend to be cool with topless models on walls of student rooms, wolf whistles, and lap dancing.

Thinking back to the 90’s I can barely think of any women I knew well who were cool with any of these things.

 

[Edie]

Thinking back to the 90’s I can barely think of any women I knew well who were cool with any of these things.

Maybe I was in a social situation where you had to be

 

[dessiato]

Apologies; I assumed that membership was a 'privilege' of shareholding.

The privilege of being a shareholder, in a Brewdog bar, is discounted beer and food. I'm not sure what discount is offered in the Brewdog Hotel.

 

[8ball]

Maybe I was in a social situation where you had to be

Fair enough - I was at Uni in Nottingham and mostly knocking about the punk and rock scene. I don’t think I even heard of Spearmint Rhino til many years later.

 

[PR1Berske]

Thinking back to the 90’s I can barely think of any women I knew well who were cool with any of these things.

90s/Britpop culture will be the next "Me Too" movement, indeed we've seen it with the lead singer of the Bluetones.

Things were not....great.

 

[dessiato]

I'm going to leave the thread. I need to pop out and get some beer.

 

[8ball]

90s/Britpop culture will be the next "Me Too" movement, indeed we've seen it with the lead singer of the Bluetones.

Things were not....great.

I guess when you’re thinking of how the big bands behaved (or some of the smaller ones), then yeah. Though surprised more hasn’t come out already. Don’t think I knew about the guy from the Bluetones.

 

[danny la rouge]

I'm going to leave the thread. I need to pop out and get some beer.

I recommend Innes and Gunn.

 

[Edie]

I didn’t mean sexual exploitation in the music industry really. I meant just how shit was for your common or garden young woman back then. The every dayness. The Hello Boys.

 

[chilango]

I recommend Innes and Gunn.

Eww. I don't.

 

[chilango]

I didn’t mean sexual exploitation in the music industry really. I meant just how shit was for your common or garden young woman back then. The every dayness. The Hello Boys.

Loaded. Nuts. Men Behaving Badly. etc. yuk.