BrewDog: yet another hip company using 'rebel' language to sell its stuff

[chilango]

Explain yourself.

Either the people getting offended by Brewdog's marketing are irrelevant or they're not irrelevant because getting them talking is a genius marketing programme.

Both can't be true.

One or the other.

Pick one.

 

[dessiato]

As a (previously) member of the Chartered Institute of Marketing, I'd have loved this. There's nothing like getting your product talked about. Getting the name out there means people know you and will remember you. Some will try the product some won't but everyone will know your name.

 

[danny la rouge]

As a (previously) member of the Chartered Institute of Marketing, I'd have loved this. There's nothing like getting your product talked about. Getting the name out there means people know you and will remember you. Some will try the product some won't but everyone will know your name.

It’s not cool to use edge lord misogyny to do it though, is it?

 

[chilango]

As a (previously) member of the Chartered Institute of Marketing, I'd have loved this. There's nothing like getting your product talked about. Getting the name out there means people know you and will remember you. Some will try the product some won't but everyone will know your name.

So Danny's right then?

You do have a point here, but in order to make it you’d be accepting that they knew what they were doing in the way they chose and marketed the name “growler”.

 

[Puddy_Tat]

Getting the name out there means people know you and will remember you. Some will try the product some won't but everyone will know your name.

worked really well for Gerald Ratner...

 

[danny la rouge]

As far as the thread’s concerned, the main thing for people to take away from this is that the line “you’re choosing to be offended” is not a good comeback.

 

[Spymaster]

Either the people getting offended by Brewdog's marketing are irrelevant or they're not irrelevant because getting them talking is a genius marketing programme.

Both can't be true.

One or the other.

Pick one.

Ah, I see what you're trying to do.

"Irrelevant" is not a term I've used, but do you think it's only people on U75 who are irritated by BD's marketing?

Do you think it's possible for some opinions to be considered irrelevant by some but not by others?

 

[8ball]

As far as the thread’s concerned, the main thing for people to take away from this is that the line “you’re choosing to be offended” is not a good comeback.

You mean as a comeback to “I’m offended”, or to something else?

 

[danny la rouge]

You mean as a comeback to “I’m offended”, or to something else?

As a comeback to being told that a term is offensive. To be strictly accurate, equationgirl didn’t say she was offended. She said Brewdog knew the term was misogynist and were playing on that.

Not least because we have a term here for the item: a flagon.

 

[dessiato]

worked really well for Gerald Ratner...

His mistake was insulting his customer base. That is never a good idea.

 

[danny la rouge]

His mistake was insulting his customer base. That is never a good idea.

Women don’t drink beer?

 

[8ball]

As a comeback to being told that a term is offensive. To be strictly accurate, equationgirl didn’t say she was offended. She said Brewdog knew the term was misogynist and were playing on that.

Not least because we have a term here for the item: a flagon.

Well, if she didn’t say she was offended then I agree that “you’re choosing to be offended” isn’t the most apposite retort.

 

[brogdale]

Women don’t drink beer?

Are we beginning to see the effects of the great logic shortage resulting from supply chain....

 

[Spymaster]

Women don’t drink beer?

They do, but they're certainly not BD's primary target market are they.

 

[danny la rouge]

They do, but they're certainly not BD's primary target market are they.

Clearly.

 

[brogdale]

As a comeback to being told that a term is offensive. To be strictly accurate, equationgirl didn’t say she was offended. She said Brewdog knew the term was misogynist and were playing on that.

Not least because we have a term here for the item: a flagon.

That's the word that i couldn't remember yesterday!
I well remember when Sheps introduced the plastic 4 pint carry-out flagon...happy days...extending the drinking hours especially on the dreaded early Sunday close.

 

[chilango]

Do you think it's only people on U75 who are irritated by BD's marketing?

Do you?

 

[Spymaster]

Do you?

Aha! I think the penny's dropped for you

 

[8ball]

There’s a pub not very far from where I live called the Tap & Growler.

What would be the good people of Urban’s advice for dealing with such an establishment, which I am assured trades in broad daylight, as well as during night time hours?

(I should add that they have no affiliation with Brewdog, in case that is considered a mitigating factor)

 

[chilango]

Aha! I think the penny's dropped for you

Do you think it's only people on U75 who are irritated by BD's marketing?

Well?

 

[danny la rouge]

There’s a pub not very far from where I live called the Tap & Growler.

What would be the good people of Urban’s advice for dealing with such an establishment, which I am assured trades in broad daylight, as well as during night time hours?

(I should add that they have no affiliation with Brewdog, in case that is considered a mitigating factor)

You’ve not been in. I’d keep that up. It’ll be awful.

 

[Spymaster]

Well?

I'm fine thanks.

Come on, make your killer point!

 

[8ball]

You’ve not been in. I’d keep that up. It’ll be awful.

It’s won some awards from those CAMRA people, and men in checked shirts drink there, so signs are mixed…

 

[danny la rouge]

I'm fine thanks.

Come on, make your killer point!

That it’s not a very good advertising strategy if only people posting on this thread have been annoyed.

 

[xenon]

As a (previously) member of the Chartered Institute of Marketing, I'd have loved this. There's nothing like getting your product talked about. Getting the name out there means people know you and will remember you. Some will try the product some won't but everyone will know your name.

What the growler thing?

It's juvenile, nudge nudge sexist crap.

edited but fucked up the quote, meh.

 

[Spymaster]

That it’s not a very good advertising strategy if only people posting on this thread have been annoyed.

Right. Which brings us back to the question ... (do you think it's only ....?)

 

[danny la rouge]

Right. Which brings us back to the question ... (do you think it's only ....?)

No, I don’t. If it was only 14 people in the internet who knew the term it wouldn’t be a problem.

 

[xenon]

I actually really want a beer now. I've been trying to get into ale more. Bristol Beer Factory do a few I like. I think they deliver as well...

e2a I've just made an order for delivery. There bar is alright actually but too far for me to bother walking tonight.

Bristol Beer Factory | Bristol Brewery | Craft Beer Delivery

Bristol Beer Factory is the home of independent beer in Bristol. With our brewery on North Street we deliver to Bristol and Beyond. Order online or click and collect from our Tap Room or Pubs.

www.bristolbeerfactory.co.uk

 

[chilango]

No, of course it's not just people on U75 who find BrewDog's misogynistic crap 'irritating'.

Which is exactly why dessiato shouldn't have come out with defensive rubbish he did.

(Nice of you to pull the rug out from under him here Spy )

 

[8ball]

I actually really want a beer now. I've been trying to get into ale more. Bristol Beer Factory do a few I like. I think they deliver as well...

Just be careful with the delivery specifics.