“Be Lazy. Just Vote”

[Lucky 888]

Channel 4 indent says “4th Be Lazy. Just Vote.”
Can someone explain this to me, as going to the voting station and marking my vote takes effort, and is the opposite to being lazy?
Surely the lazy thing to do would be to not bother voting.

 

[Puddy_Tat]

dunno. maybe just vote, not do anything else?

 

[Saul Goodman]

Channel 4 rebrands as Channel 4th in election campaign urging people to “be lazy, just vote” | Channel 4

Channel 4 is launching a campaign to encourage people to vote in this week’s General Election, rebranding as Channel 4th in a playful reference to the July 4th polling date.

www.channel4.com

Channel 4 is launching a campaign to encourage people to vote in this week’s General Election, rebranding as Channel 4th in a playful reference to the July 4th polling date.

Developed by Channel 4’s in-house award-winning creative agency, 4creative, the campaign sees the on-air channel graphic (the bug), Channel 4 idents and continuity slides become 4th between July 1st and July 4th. In addition, the iconic ‘Giant 4’ installation outside its London office forms part of a “vote on the 4th” message displayed on the building.

The campaign, ‘be lazy, just vote’ aims to remind people that sometimes the most powerful form of enacting social change is the simplest. Out of home posters nationwide, with design inspired by polling station signs, poke fun at voter apathy and list the range of activities more difficult than voting, for example “the easiest way to put a cross in the box” in a nod to the UEFA Euro 2024. On-air continuity announcements will also include campaign references allied to a range of social and influencer activity.

‘Be lazy, just vote’ continues 4creative’s track record of producing campaigns that generate buzz in disruptive ways. Recent campaigns have included their homage to 90s rave culture in support of the Channel 4 docudrama Partygate and the “carbon skidmarks” campaign tying in with Channel 4’s Climate Change season.

The campaign sets out to remind people that voting has never been easier, with 74% of people saying they live within ten minutes of their nearest polling station.

 

[Monkeygrinder's Organ]

They think people don't vote because they can't be arsed don't they, rather than because they reject all the parties. So I guess it's 'even a lazy useless fuck like you should vote'.