Explicit attitudes are tested by asking people what they think.
Implicit attitudes are tested by using an Implicit Association Test.
Generally speaking, implicit attitudes tend to be better predictors of behaviour than explicit attitudes. And the two can be widely divergent. We think we know our own minds but in many cases we really don't.
Implicit attitudes are tested by using an Implicit Association Test.
A computer-based measure, the IAT requires that users rapidly categorize two target concepts with an attribute (e.g. the concepts "male" and "female" with the attribute "logical"), such that easier pairings (faster responses) are interpreted as more strongly associated in memory than more difficult pairings (slower responses).[1]
The IAT is thought to measure implicit attitudes: "introspectively unidentified (or inaccurately identified) traces of past experience that mediate favorable or unfavorable feeling, thought, or action toward social objects."[5] In research, the IAT has been used to develop theories to understand implicit cognition (i.e. cognitive processes of which a person has no conscious awareness).
Generally speaking, implicit attitudes tend to be better predictors of behaviour than explicit attitudes. And the two can be widely divergent. We think we know our own minds but in many cases we really don't.