“Nobody even knows what [white supremacy] is,” Trump told CNN's Anderson Cooper in August when asked about Bannon's comments tying Breitbart to white supremacy. “This is a term that was just given that — frankly, there's no white supremacy or alt-left. All I'm embracing is common sense.”
Previously, the term had appeared intermittently on sites like WND and
CNS News and even in a syndicated column in Canadian newspapers hitting the media's coverage of Trump. But Trump's mention seemed to bring it to the attention of more mainstream conservatives.
The same night Trump used it, Lou Dobbs dropped a reference on his Fox Business Network show. A couple days later, the Washington Times' Kerry Riddell appeared on Fox News's “Media Buzz” and took issue with the media trying to label Trump's supporters as bigoted and racist: “If they're going to do that, do it with her or do it with her alt-left supporters.”
By Sept. 11, conservative activist Gary Bauer used the term on Jake Tapper's CNN show. “It's not white supremacy, it's not alt-left; it's alt-delete. It's get the bums out,” he said of the election. Dobbs said it again on Oct. 4.