To me, this is an inevitable part of the chain that started with Hayek and the idea of perfect markets being the answer to all life’s problems. The failure of that idea led to the idea that externalities can be priced into the market. The failure of that led to the attempt to build hedonic “well-being” measures that could be maximised as part of the market perfectability, and positive psychology as a way of aligning behaviours. And that leads us to this — anything that fails to conform with rational maximisation according to those measures needs to be nudged out of existence. No recognising of the need to allow people to build their own lives and communities, autonomously and meaningfully. No social justice, just individual perfection.