A spat was orchestrated to get publicity. You think it's genuine, I don't. They're basically all batting for the same team ffs!
Bonkers.
Farage wasn't involved in orchestrating anything for publicity, he would never have known that his actions would result in Morgan's lot creating this publicity, which is the exact opposite to what he was trying to do.
He likes to promote himself as a close friend of Trump, he bragged about getting his exclusive interview with Trump back in December and the fact that it was the only UK TV interview that Trump had agreed too since the election, probably because no other TV interviewer was interested and therefore hadn't asked for one. Farage has continued to boast about it and his special friendship ever since.
Then he became aware that Trump had agreed to an interview with Morgan, that hurt his ego, so in an attempt to stop it or at least ruin it, he complied a lengthy dossier of negative remarks made by Morgan against Trump and personally handed it to him at some point before the interview took place. It didn't work, as Trump went ahead with the interview anyway, and it seems that because Trump wasn't very happy with Morgan, the interview wasn't the friendliest, but will probably turn out more entertaining than the one Farage did.
Farage was trying to knobble the competition, as in both Morgan & TalkTV, it back-fired on him, Morgan got his interview, but then the team at TalkTV edited bits for what seems like a dodgy promo, which created most of the publicity they have been getting, that was entirely of their own doing, and not something Farage could have foreseen.
As a separate side-show, on Thursday morning Morgan decided to come out on ITV and describe Farage's “pathetic attempt” to ruin his interview, which seriously pissed off Farage, and resulted in him having an auto-rant of almost 15 minutes on his show that evening, that was not only totally unprofessional, but left Farage looking like the pathetic little child he is.
Morgan & his team have played a blinder in creating this publicity over the Trump interview, and as an added bonus they were able to make a complete twat of Farage, it's all the complete opposite to what Farage was trying to achieve, which is bloody funny TBH.