Badger Kitten
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I'm writing to you because your advertisment has been placed next to some truly horrible, objectionable and hateful content on the Daily Mail website/newspaper [CHANGE AS APPROPRIATE] today.
I'm aware that you don't have prior knowledge of what will appear in editorial features but I wanted to let you know of the damaging effect this has on your brand.
Comments from Mail online readers have suddenly stopped appearing on the article, but the top rated comments - with an unusually high number of endorsements - 800 or 900+ apiece - all make the case clear: this is a truly sickening and vile piece in which the journalist infers that the circumstances surrounding the tragic death of a young man, in a committed relationship, who died suddenly of natural causes were 'more than a little sleazy' and infers that his lifestyle was 'very different and dangerous' - before going on to bash civil partnerships in what can only be described as a hateful and deeply homophobic fashion.
Such displays of bigotry and muck-raking gutter journalism are shameful, and should not be appearing in a mainstream newspaper.
What advertiser would be happy to be associated with such malevolent and ignorant content?
A storm of protest is brewing, with the columnist in question now the number one trending topic on Twitter, and a facebook group has been set up expressing disgust.
I hope that you will be talking to the mail through your media buying department, and exercising your power as an advertiser to say that homophobic, ignorant hateful content is not something you or your customers want to be associated with.
Regards
I'm aware that you don't have prior knowledge of what will appear in editorial features but I wanted to let you know of the damaging effect this has on your brand.
Comments from Mail online readers have suddenly stopped appearing on the article, but the top rated comments - with an unusually high number of endorsements - 800 or 900+ apiece - all make the case clear: this is a truly sickening and vile piece in which the journalist infers that the circumstances surrounding the tragic death of a young man, in a committed relationship, who died suddenly of natural causes were 'more than a little sleazy' and infers that his lifestyle was 'very different and dangerous' - before going on to bash civil partnerships in what can only be described as a hateful and deeply homophobic fashion.
Such displays of bigotry and muck-raking gutter journalism are shameful, and should not be appearing in a mainstream newspaper.
What advertiser would be happy to be associated with such malevolent and ignorant content?
A storm of protest is brewing, with the columnist in question now the number one trending topic on Twitter, and a facebook group has been set up expressing disgust.
I hope that you will be talking to the mail through your media buying department, and exercising your power as an advertiser to say that homophobic, ignorant hateful content is not something you or your customers want to be associated with.
Regards