It's those dodgy Blairist type soundbites, slogan and alliteration that everyone's fucking sick to the stomach of raising it's ugly head again.
"Putting into practice our principles"
"We win not to trade our principles for power but to transact those principle into power. I will trade my socialist principles for noone"
Linguistically that last sentence is really interesting. Firstly he's using unvoiced plosives - which are basically "power syllables". Unvoiced means they don't resonate in the voice box - unvoiced plosives are safer to use with microphones because the voiced ones can cause serious distortion way more easily. Voiced once tend to sound more aggressive to (Bs, Ds, Gs).
The second thing that's interesting in the repetition of syllables (and therefore the necessary use of the word transact) and omission of the P on the final word. TPP,TPP, TP...N? It leaves the listener surprised, and is more likely to stick.
I bet they took a week to come up with it.
Anyway, just some loose thoughts.