But they've got 2.6 million viewers and don't look like they're going anywhere soon. A long way from the predictions being made on this thread when they started.
That is the total that dip in at some point during the month, for an average of 34 seconds a day, it doesn't help with their incredibly low viewing figures at any given time, e.g. the breakfast show peaking at an average of around 47,000 viewers, will not have the advertisers knocking at their door, and likewise with their top performer, Farage, peaking at under 100,000, because he's too toxic for major brands. And, with TalkTV launching in a couple of weeks, that's likely to impact on their viewing figures too.
They are losing a fortune, and probably eating up the 2-years funding they had up front faster than expected due to the lack of advertising revenue coming in. Their ad breaks are still normally only 2 minutes/3 times an hour, compared with 4 minutes/4 times an hour at launch, sold by Sky Media as part of a bundle of other channels with low viewing figures, at rock bottom prices in basically an auction. They did briefly have a sponsor for their weather, which is probably the only advertiser that had been specifically sold air time on GBN, but even they have disappeared.
I dipped in briefly the other day, 4 ads in the break, one for Sky Glass and one for Sky Broadband, Sky will be paying next to nothing for those spots, basically they are just mopping up unsold airtime at the lowest possible rates. I remember reading one article, where a airtime buyer said they would be surprised if they are even averaging £5 per 30-second ad across the 24 hours. *Just checked again, and the same, 2 ads for Sky and 2 for direct sales businesses, no major brands, no real money coming in.
And, now their largest investor, Discovery, have completed their merger with WarnerMedia, owners of CNN, I doubt they will get further funding from them.