BrewDog: yet another hip company using 'rebel' language to sell its stuff

[Spymaster]

I suspect it's a mixed patty because they can keep the costs down by still using meat. The beyond Meat stuff isn't cheap.

Christ! When will it end???

 

[Spymaster]

Vegans aren't about to start eating hybrid burgers and claim they're mostly vegan.

Seriously???

You were proper on one one last night weren't you???

 

[Spymaster]

Well if you've never had to break an existing attachment to meaty foods, you are probably not in a great position to tell others how they should do it.

HTH

Many of them have though, hence the rabid defences of 'vegan meat' products.

 

[killer b]

having a totally normal one this morning Spy?

 

[Spymaster]

having a totally normal one this morning Spy?

Nothing if not reliable, KB.

 

[killer b]

5 posts in a row, man - I'm just concerned about your blood pressure. Don't want you to end up with a thrombo.

 

[Spymaster]

5 posts in a row, man - I'm just concerned about your blood pressure. Don't want you to end up with a thrombo.

I'm thrombo safe at the moment!

It's just the way I read the boards. I often respond to individual posts rather than multi-quoting so you get a carpet bombing of replies, especially if somone posts 4 or 5 stupid things in a row.

 

[SpookyFrank]

(fwiw I think the craft beer trend that Brewdog have been a big part of spearheading has actually been a shot in the arm for decent boozers - the ongoing rash of closures of pubs in recent years is to do with much wider social changes and inflexible giant pubcos)

I didn't say brewdog were killing pubs, only that their rise has come during a time of mass pub closures. Which you seem to agree with.

 

[killer b]

that's pretty embarrassing frank, but ok.

 

[teuchter]

Their business model is all about marketing and branding over quality.

They were the first to produce a non-alcoholic beer that actually tasted of anything, and was fairly widely available. That was quite a big deal for anyone who wants some non-alcoholic options. I think they actually achieved this thanks to their marketing and branding (make a 0% beer that pubs could believe would sell).

For those 'traditional' pubs who can manage to get over the perceived image problems of selling decent non-alcoholic options, the existence of stuff like Nanny State can only help their viability in my opinion. It's actually made me more inclined to go out to pubs in general again. I've never been in a Brewdog pub and have no particular inclination to change that.

There may be many negative things about the company and the way it operates but it's silly to say that nothing positive has ever come out of them.

 

[Spymaster]

I didn't say brewdog were killing pubs, only that their rise has come during a time of mass pub closures.

That's really not what you implied but that in itself is quite remarkable. Given the pressures on the industry in general you'd have to conclude that their success is the result of people taking-up their offerrings and whether they've manufactured the market for themselves or filled an already existing gap, their success is creditable. There are plently of other places for people who prefer something else.

 

[SpookyFrank]

that's pretty embarrassing frank, but ok.

Why? To me embarassing would be claiming that brewdog and pals had been a shot in the arm for a sector which you then admitted, in the same sentence, was declining.

 

[teuchter]

I didn't say brewdog were killing pubs,

Your wording clearly implied it.

 

[equationgirl]

We've been here. No matter how much you try to inflate one very complex case into being their corporate philosphy, people are going to realise you're bullshitting.

It wasn't a complex case, it was very straightforward. They were told to make entirely reasonable adjustments, and they refused to.

 

[equationgirl]

Seriously???

You were proper on one one last night weren't you???

No. I don't drink. What's your excuse?

 

[Spymaster]

They were told to make entirely reasonable adjustments, and they refused to.

Links please. Thanks.

 

[Spymaster]

I don't drink.

Blimey, you actually posted that sober!

 

[equationgirl]

Links please. Thanks.

Find them yourself. They're in the public domain. And no way am I going to do something for you when you've treated me like shit on this and other threads.

 

[8ball]

Blimey, you actually posted that sober!

Not everyone uses the word sober purely in reference to alcohol.

 

[equationgirl]

Blimey, you actually posted that sober!

So? Is being sober something to be ashamed of?

 

[equationgirl]

I don't do drugs other than my prescription meds either.

 

[Spymaster]

Find them yourself.

That'll be a "no" then.

As per.

 

[Spymaster]

So? Is being sober something to be ashamed of?

Not at all. But posting bollocks like that with no excuses is.

 

[Spymaster]

Not everyone uses the word sober purely in reference to alcohol.

It was the context in which I used it there though.

 

[equationgirl]

Not at all. But posting bollocks like that with no excuses is.

Well you continually post bollocks, what's your excuse.

Top tip: try going back a bit in the thread, there's plenty on the tribunal case already posted. Do you want me to read them for you too?

 

[8ball]

What does 'faux-authenticity' mean? Brewdog bars are all pretty modern and bland IME. About as faux-authentic as Macdonalds.

Is it authentic modern blandness, or is it faking it?

 

[Spymaster]

Do you want me to read them for you too?

Nope. Links will be fine, thanks.

I've read the case pretty thoroughly now and think you're almost certainly wrong again. Happy to admit I may have missed something, so off you go.

 

[SpookyFrank]

Is it authentic modern blandness, or is it faking it?

It is both falsely authentic and authentically false.

 

[discobastard]

Their business model is all about marketing and branding over quality. The whole notion of 'craft beer' is based on an unsubstantiated implication that a bunch of trust fund babies somehow put more expertise and attention into making beer than breweries, big and small, who have been doing what they do for centuries.

Brewdog are expansionist, above and beyond normal capitalist enterprises, and they use spurious crowdfunding ventures to fuel this expansion. They are shameless in their appropriation of cultural tropes, not least 'punk', that they have less than nothing to do with.

And ultimately their beer is filth and their pubs are fucking horrid barns full of faux-authenticity and braying arseholes. For every one that opens a real pub closes its doors somewhere.

Are they worse than the massive multinationals then?

And to say their beer is filth and their pubs are fucking horrid barns full of faux-authenticity and braying arseholes. Well, it's all down to personal taste isn't it?

Their beers are actually really diverse - far better than anything produced by the global beer cos, and not that different from many of the other craft providers. With a commitment to producing really decent AF beer and coming up to half of their food vegan I think they do a pretty good job compared to most pub/beer companies.

Most times I have been in Brewdog pubs, the people have most certainly not been braying arseholes (what exactly is a braying arsehole, pray tell?)

And where did you get the information that they were started by trust funders? Trust funds are pretty rare really, but the phrase gets tossed around here quite a lot incorrectly, when what you really mean is having gotten some investment or used some savings. Which is pretty much how any business starts.

 

[discobastard]

It is both falsely authentic and authentically false.

There are neither such things. It is what it is. Don#t worry about it.