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BrewDog: yet another hip company using 'rebel' language to sell its stuff

I once joined CAMRA in the late 1970s. Obviously because I thought their campaigning was a good thing, but also because they had a particularly well positioned, members & guests only, marquee located on the raised bank (fine-leg/long-on) of the Nackington Road end at the St Lawrence Ground.
There was a little stand with their magazine in ever since I can remember going in the pub in the village I grew up in, I had my first job there as potwasher at 16, worked behind the bar when I was back from uni. Always had one odd beer on the end (usually Theakstons XB, occasionally Youngs) and then the others were from Hampshire and the surrounding counties, usually: Badger (Dorset), King Alfred's (Hampshire) Sussex (unsurprisingly from Sussex) and Butts (Berkshire).

Now a shitty gastropub (they tried to chance the name and were very much denied, since it had been "The Swan" since at least 1172). Landlords leaving do was ace/carnage depending on your perspective.
 
I never drank mild when I was younger so only got into trying them when I moved to Manchester and Stockport . Normally they’ve been around 3.6 /3.4 and below but I’ve seen some higher especially the darker ones .
We move down from Salford when I was a kid and Grandad didn't like southern beer, so that's why he brought his "Trent Mild" with him. Sure it was 2 odd percent. The odd times Ive seen it down south, didn't think it was much stronger......
 
You’re arguing that this particular brewery’s PR imagery is uniquely sexist? What a sheltered life you must lead.
I'm arguing that no UK brewery I can think of is using such blatantly sexist imagery but if you've got some recent examples, you go right ahead and post them up here.
 
I once joined CAMRA in the late 1970s. Obviously because I thought their campaigning was a good thing, but also because they had a particularly well positioned, members & guests only, marquee located on the raised bank (fine-leg/long-on) of the Nackington Road end at the St Lawrence Ground.

I played there when the tree was still up. Obviously, winning the match was a secondary objective to hitting the tree.
 
My experience of draught Mild that it was pitched just a little below the ABV of session bitters, so Shep's was IIRC 3.5% to the standard bitter's 3.8%
Back when duty was paid on Original Gravity the minimum cost was calculated on 1.030 (which gives around 3% ABV) so brewers didn't really go below that.
 
When I lived in Porto I didn't like Super Bock much but drank it because it was cheap and cheerful

Very difficult to find cafes that don’t have Superbock/ Sagres possibly Crystal as their main beers tbh and despite inflation still cheap and cheerful . Superbock do the slightly better stout and they also do one in their Bohemia range, Sagres for me on the lager front.
I order some fancy craft stout from micro breweries in Lisbon/ Porto during the winter . 33cls are anywhere from 3.50 euros to 5 euros compared to the Superbock/ Sagres at 1.40/1.50 euros .
 
The booze industry has a humungous history of sexist advertising!

Why recent examples?

The BD pic that keeps getting posted here is 20-odd years old and they've said it was a mistake at the time.

Anyone who claims they're alone in this is a pud-pulling-whoopsie.
 
Got any dates for those example, Spymaster ? Whilst those are undoubtedly examples of genius marketing from (estimated) the 1950s through to the maybe 80s/90s, those were very different times for ad campaigns. It's not really fair to compare them to a recent ad campaign supposed to be from a more enlightened time. Allegedly.
 
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