BrewDog: yet another hip company using 'rebel' language to sell its stuff

[QueenOfGoths]

As long as Goths are a thing, snakebite will be.

When was the last time you saw a Goth?

 

[souljacker]

For those of us with an allergy it's a pain in the arse.

Most people just get a rash

 

[Orang Utan]

In Leeds?

Of course!

 

[Orang Utan]

Exactly. They are no better and no worse than other employers in the sector so it's weird that they get so much hatred.

It’s their smarmy and cringey marketing that marks them from the others. Plus their boss is basically Tim Wetherspoon with less shit hair and rubbish tattoos.

 

[editor]

It’s their smarmy and cringey marketing that marks them from the others. Plus their boss is basically Tim Wetherspoon with less shit hair and rubbish tattoos.

Cunts.

 

[pbsmooth]

I still drink Punk AF. just because it's in my local Sainsburys and I prefer the taste to Lucky Saint or Heineken 0% which seem to be the other alcohol-free options they stock.

 

[brogdale]

This is true of the entirety of the criticism of BD on this thread.

No, you're missing the entire point of the thread as explained in the OP.
Yes, all brewers are tories and treat/exploit staff badly, but BD pretends to be different by affecting a rebel image.

 

[Spymaster]

Yes, all brewers are tories and treat/exploit staff badly, but BD pretends to be different by affecting a rebel image.

That's the marketing genius coming into play. Any "point" the OP may once have had was lost about a decade ago.

 

[brogdale]

That's the marketing genius coming into play.

No, that's merely your usual 'wind-up' trope and says nothing about the brand exceptionalism that distinguishes BD from other brewers and merits this thread .

 

[ElizabethofYork]

Cunts.

That's the fifth time you've posted that picture. Why do you keep posting something that you find offensive?

 

[cupid_stunt]

TBF, I do get spy's take on their 'marketing genius', when they started out.

But, they're still cunts in my book.

 

[The39thStep]

I wasn't aware that BrewDog's chairman Allan Leighton is the same Allan Leighton who was chairman of the Post Office 2001-2009.

 

[PR1Berske]

I wasn't aware that BrewDog's chairman Allan Leighton is the same Allan Leighton who was chairman of the Post Office 2001-2009.

Now that would be narratively convenient!

 

[editor]

That's the fifth time you've posted that picture. Why do you keep posting something that you find offensive?

To remind people what the company represents.

Add in the well documented claims from female workers who are made to feel uncomfortable in the creepy boss's presence and you should have a company who are utterly indefensible.

But here you are again, defending the indefensible, or claiming they're no worse than other companies.

 

[ddraig]

That's the fifth time you've posted that picture. Why do you keep posting something that you find offensive?

Why are you counting?

 

[ElizabethofYork]

To remind people what the company represents.

Add in the well documented claims from female workers who are made to feel uncomfortable in the creepy boss's presence and you should have a company who are utterly indefensible.

But here you are again, defending the indefensible, or claiming they're no worse than other companies.

And here you are yet again posting pictures that you describe as sexist, even though I've asked you twice to stop.
And yet again accusing me of defending the company, which I never have. I've only ever said that they're no worse and no better than any other company.

 

[ddraig]

And here you are yet again posting pictures that you describe as sexist, even though I've asked you twice to stop.
And yet again accusing me of defending the company, which I never have. I've only ever said that they're no worse and no better than any other company.

Can you name another company that uses images like that, the wanky words and go back on a living wage commitment?

 

[Throbbing Angel]

I didn't know that the founders had been given MBEs

Someone start a petition!

 

[Spymaster]

That's the fifth time you've posted that picture.

It's an artistic interpretation emphasising and commenting on the juxtaposition of men's and women's hairstyles in the 90s. Admittedly not everyone's cup of tea but then it was only a little over 100 years ago that Edouard Manet shocked the world with Le Dejeuner Sur L'Herbe, now widely considered the starting point for what is known today as "modern art".

 

[nastyned]

The Independent: BrewDog: how the anarchic brewery went from progressive to problematic

 

[editor]

And here you are yet again posting pictures that you describe as sexist, even though I've asked you twice to stop.
And yet again accusing me of defending the company, which I never have. I've only ever said that they're no worse and no better than any other company.

So, again, show me other companies using similar sexist imagery to promote their brand.

Can you do that?

 

[Funky_monks]

Nah I would say a lot of my mates in early 40s like bitter so there’s a few decades left

I'm 43, plenty of ale drinking going on by people of all ages in the pubs round here. I've never really drunk lager in pubs much myself. From what I can ascertain online cask is still popular. Problem with the stats I can find online is that they don't differentiate cask and keg, so Doom Bar (the most popular IPA) is usually cask, but a lot of the straw couloured ones are keg.....

UK's Top Beer Picks: Exploring the Most Popular Types.

 

[Funky_monks]

Really? In my youth the only thing anyone under 40 seemed to drink was lager. The big change I experienced through my drinking period (now over, alas) was the rise of real ale, albeit very much skewed towards the hoppy pale ale end of things. And I think that resurgence was driven initially by enthusiasts, then obviously co-opted by the brewers and marketers as everything always is.

Dunno when your youth was, but I think that's why CAMRA was started in the 70s, my youth was in the 90s-2000s and cask still very much a thing in the country.

 

[The39thStep]

Speaking of Stouts

 

[Funky_monks]

There used to be a Camra sponsored 'Mild Month' in Stockport where pubs were encouraged to sell mild . Some were excellent, both brown and black .

My grandad only ever drank mild and when I was underage, Id be allowed his cans to take to parties because it was so weak.

There's a craft brewer doing mild round here now, I was talking to them about it.....it's 4.5%! Don't recall mild ever being much over 2.....

 

[dessiato]

Speaking of Stouts

View attachment 407849

When I lived in Porto I didn't like Super Bock much but drank it because it was cheap and cheerful

 

[brogdale]

Dunno when your youth was, but I think that's why CAMRA was started in the 70s, my youth was in the 90s-2000s and cask still very much a thing in the country.

I once joined CAMRA in the late 1970s. Obviously because I thought their campaigning was a good thing, but also because they had a particularly well positioned, members & guests only, marquee located on the raised bank (fine-leg/long-on) of the Nackington Road end at the St Lawrence Ground.

 

[Silas Loom]

So, again, show me other companies using similar sexist imagery to promote their brand.

Can you do that?

You’re arguing that this particular brewery’s PR imagery is uniquely sexist? What a sheltered life you must lead.

 

[brogdale]

My grandad only ever drank mild and when I was underage, Id be allowed his cans to take to parties because it was so weak.

There's a craft brewer doing mild round here now, I was talking to them about it.....it's 4.5%! Don't recall mild ever being much over 2.....

My experience of draught Mild that it was pitched just a little below the ABV of session bitters, so Shep's was IIRC 3.5% to the standard bitter's 3.8%

 

[The39thStep]

My grandad only ever drank mild and when I was underage, Id be allowed his cans to take to parties because it was so weak.

There's a craft brewer doing mild round here now, I was talking to them about it.....it's 4.5%! Don't recall mild ever being much over 2.....

I never drank mild when I was younger so only got into trying them when I moved to Manchester and Stockport . Normally they’ve been around 3.6 /3.4 and below but I’ve seen some higher especially the darker ones .