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BrewDog: yet another hip company using 'rebel' language to sell its stuff

And catching the same fish, eh Broggers?

I was expecting Eggie to fall for that one but you beat her to it. ;)
 
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But, but, but the guy is a marketing genius according to some on this thread!!!
He's managed to market his beer and brand very well. I don't drink but see his beer and brand all over the place. They're doing something right, either that or he's just very lucky because it's a huge competetive market out there. Revenue of £321 million is not a failure.
 
A £24,000,000 operating loss doesn't sound too clever to me.
Wasn't much of that down to the lockdown and expansion costs? Operating expenses doesn't mean they're not selling their products. There total revenue was up by 20% or so. A few years ago there profit margins grew to over 50% , that's not the sign of an ailing business.
 
Reading that tells me they're doing okay. Workforce grown by 60%. Branching out into spirits, more bars and a few hotels. They won't be going bust anytime soon.
 
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Wasn't much of that down to the lockdown and expansion costs? Operating expenses doesn't mean they're not selling their products. There total revenue was up by 20% or so. A few years ago there profit margins grew to over 50% , that's not the sign of an ailing business.
Closing down loads of bars doesn't seem like a runaway success story either.
 
Significant investment has eaten into to profits but they won't be goig bust anytime soon.
Good job no one is claiming that, then.

Ellon-based brewer and pub operator, BrewDog, has reported substantial losses for the third consecutive year, despite showing a 12% rise in revenue to £321.2 million.​

Following last year’s £30.5m loss, the company states that this is a result of higher operational costs due to the pandemic and the conflict in Ukraine, which have disrupted global supply chains, and the surge in energy prices. Despite posting pre-tax profits of £1.1m in 2019, the company’s losses escalated to £12.5m in 2020 and £9.4m in 2021.

 
Closing down loads of bars doesn't seem like a runaway success story either.

Sign of the times, there are bars, pubs and venues closing all over the place. They are still branching out and making vile amounts of money.
 
Good job no one is claiming that, then.
You posted about there finances so what are you claiming? Many pubs and hospitallity businesses closed during and after covid, it's not unique to them. Overall they are making obscene amounts of money and profit and branching out, that's not the sign of a struggle, decline or loss making business.
 
Overall they are making obscene amounts of money and profit and branching out, that's not the sign of a struggle, decline or loss making business.
They have literally been a loss making company for the past three years.
Craft brewer and pub operator BrewDog has reported its third year in a row of hefty losses.

 
They have literally been a loss making company for the past three years.
Yes and for a few reasons as explained in the Insiders link/report.There operating profits are up, they're employing more people and opening new pubs, a hotel and are expanding with spirits. They are literally expanding and branching out, is that the sign of an ailing business to you?I'm not arguing that they are posting losses, i have explained why,operating reasons. They are still selling there wares and to a huge anounts of people by the looks of it.

They are a shitty company.no argument there but they employ lots of people which can't be a bad thing in an uncertain world.

Again


 
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Reading that tells me they're doing okay. Workforce grown by 60%. Branching out into spirits, more bars and a few hotels. They won't be going bust anytime soon.

Absolutely. Only a carrot-cocked, skiddy-pants would argue with this, and as you point out, any losses need to be viewed in the context of the industry in general. Also, we have to bear in mind the prestige that companies like this bring to Great British business, and in this case, Scottish industry. Progressive workplace politics and cutting edge marketing strategy of the type Brewdog specialise in can’t be over valued in today’s world.
 
It's embedded in the institutional culture of urban75, to put down Scottish success stories. Both Scottish businesses and Scottish posters are given a much harder time on here than their English counterparts who are objectively worse.
 
It's embedded in the institutional culture of urban75, to put down Scottish success stories. Both Scottish businesses and Scottish posters are given a much harder time on here than their English counterparts who are objectively worse.

Absolute bollocks.

Only shit posters get a tough time and even then, many of the shit posters are indulged. Some even get whole threads to troll around with.

Regardless of where they come from.
 
It's embedded in the institutional culture of urban75, to put down Scottish success stories. Both Scottish businesses and Scottish posters are given a much harder time on here than their English counterparts
Are you suggesting a that there's a racial undertone to this thread?
 
Yes and for a few reasons as explained in the Insiders link/report.There operating profits are up, they're employing more people and opening new pubs, a hotel and are expanding with spirits. They are literally expanding and branching out, is that the sign of an ailing business to you?I'm not arguing that they are posting losses, i have explained why,operating reasons. They are still selling there wares and to a huge anounts of people by the looks of it.

They are a shitty company.no argument there but they employ lots of people which can't be a bad thing in an uncertain world.

Again


Revenues are up. But operating profits, no. They're not operating at a profit, they're operating at a substantial loss and have gone from a pre-,pandemic profit to a massive loss in three years.
 
Revenues are up. But operating profits, no. They're not operating at a profit, they're operating at a substantial loss and have gone from a pre-,pandemic profit to a massive loss in three years.
I'm aware of that, and my link explains why. They are investing hence profits being down. Revenues are up which is a sign they're doing just fine.

*Edited for poor spelling corrections.
 
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