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BrewDog: yet another hip company using 'rebel' language to sell its stuff

ElizabethofYork said:
It could just as easily be read as calling for the government to give the union what they demand. Unless you can quote exactly what he is saying against the unions.
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Neither of us can quote exactly what he is saying against or for the striking rail union members; that's the finely tuned marketing speak that these anti-union weasels excel at.
 
PR1Berske said:
..........and their Urban fans are pig-headed bores.
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I sort of idly follow this thread (227 pages, who'd have thought? :D ) and this is the notion I find most interesting. I like beer, but never been a "fan" of a particular brewery, but it seems that Brewdog, both here and among other people I know has fans. That's such an odd notion. I like at least three beers that Badger do, but I'd hardly call myself a fan, I just like a couple of their beers. My local has both Butty Bach and HPA, but I'm not a Wye Valley fan, even though I drink them both.
 
Funky_monks said:
I sort of idly follow this thread (227 pages, who'd have thought? :D ) and this is the notion I find most interesting. I like beer, but never been a "fan" of a particular brewery, but it seems that Brewdog, both here and among other people I know has fans. That's such an odd notion. I like at least three beers that Badger do, but I'd hardly call myself a fan, I just like a couple of their beers. My local has both Butty Bach and HPA, but I'm not a Wye Valley fan, even though I drink them both.
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For a laugh can you tell us who on here are the "brewdog fans" please?
 
There's a few who seem to want to like everything they do, which includes the actions of their chief excec. I have no idea who the CEO of any other brewery is. They seem to make zillions of beers, which suggests that they are incredibly gimmicky, which is maybe what makes fans.

Compare to Badger - Tanglefoot has been Tanglefoot for as long as I've been drinking, their BB ("Badger") has been around forever, they then do a few gimmicky ones, but nothing like as many as Brewdog, which at least suggests they are interested in getting their core product right before doing others.......

Brewdog has beer hotels - a guy I went to teacher training college went, he loved it. Such an odd idea.
 
Not been hearing enough negative news lately about this dreadful outfit; have they got some sort of super-injunction going?
 
Yossarian said:
Had to go to a Brewdog for the first time yesterday and I definitely don't see the appeal - felt like a hipster All Bar One and the beer was nothing special.
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Some Brewdog beer is not very good, but some is very good. Of course which is which will depend entirely on the drinkers taste and preferences.
 
www.thisismoney.co.uk

We visit Brewdog's Lost Forest in the Highlands with James Watt

Kinrara, a former sporting estate in the Scottish Highlands, is home to Brewdog's Lost Forest, a regeneration initiaitive spanning nearly 10,000 acres of land.
www.thisismoney.co.uk www.thisismoney.co.uk

In this article James Watt talks about the kind of negativity we see in this thread, the kind of negativity that stops good things from happening, but he explains that it's not going to stop him from doing good stuff.

'This is like the purest, most altruistic thing we've ever done and in reality we would have been better off from a brand and reputation wise if we hadn't done this project.'

Who's to blame? The media of course. 'There's loads of flak in the media for the project which is bizarre. We spent a lot of money trying to do a really good thing.'
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He also reinforces their punk credentials.

if Watt can find a way to rail against the 'establishment', he'll find one.
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Can Brewdog really claim to be as 'punk' as they purport to be?

'We're still completely tiny, we're less than 1.5 per cent of the UK beer market so we're maybe too big, or not punk, when we're 10-20 per cent…

'We're tiny, we're a statistical anomaly. The big beer companies waste more beer off their bottling lines than we make and sell in a year.

'We've always loved being the underdog…
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He also mentions the kind of people who post negative stuff about Brewdog on urban75, and complain when there hasn't been any negative news for a while.

' A lot of that feedback was from people who wanted to try and run us to the ground because we had been successful where they perhaps hadn't.'

I ask him if he thinks the media has played a part and he pauses for a long time. 'I wouldn't say the media… hmm maybe. There's loads of people who don't like seeing successful people.'
Click to expand...
 
Yossarian said:
The worst part was having to walk past at least five good pubs to get to the Aberdeen Brewdog
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What were the circumstances that compelled you to visit the Brewdog pub? Where your companions not receptive to your outline of the ethical issues involved?
 
teuchter said:
www.thisismoney.co.uk

We visit Brewdog's Lost Forest in the Highlands with James Watt

Kinrara, a former sporting estate in the Scottish Highlands, is home to Brewdog's Lost Forest, a regeneration initiaitive spanning nearly 10,000 acres of land.
www.thisismoney.co.uk www.thisismoney.co.uk

He also reinforces their punk credentials.
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I don't think this can be overstated.

I know I've said it before but Brewdog have single-handedly refreshed and revived the entire punk movement.

Previously the term "Punk" was associated with crap music and smelly racists, whereas now it invokes the ideas of successful entrepreneurialism, combined with Scottish success, and workplace rights.
 
Spymaster said:
Previously the term "Punk" was associated with crap music and smelly racists, whereas now it invokes the ideas of successful entrepreneurialism, combined with Scottish success, and workplace rights.
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If you ask anyone under the age of about 30 what punk means, they'll list those positive attributes. Thanks to brewdog the term has been reclaimed from bad tempered white men who liked vandalising things when they were young, many decades ago.
 
Yossarian said:
We were buying a thank-you meal and drinks for somebody with a weird loyalty to Brewdog pubs
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Loyalty to the company is a very common theme in Scotland.

Whilst England have national treasures such as David Attenborough and Helen Mirren, Scotland has James Watt and Brewdog. Wales have Huw Edwards and, not one but two, decommisioned nuclear power stations.
 
teuchter said:
If you ask anyone under the age of about 30 what punk means, they'll list those positive attributes. Thanks to brewdog the term has been reclaimed from bad tempered white men who liked vandalising things when they were young, many decades ago.
Click to expand...
Do you have your Rainbow, Rush and Whitesnake albums arranged alphabetically or chronologically?
 
Yossarian said:
Had to go to a Brewdog for the first time yesterday and I definitely don't see the appeal - felt like a hipster All Bar One and the beer was nothing special.
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Yeah, they opened in my city a few years ago so I thought I'd see what all the fuss was about (I have mates who travel to tick them off and are a bit fanboyish about them). Beer was okay, but otherwise a bit naff and generic. And fucking expensive even compared to the genuine hipster craft geek place the other side of town. I've stuck with the latter ever since when I want wacky DIPAs and the like, which isn't often.
 
Yeah! Let's expand as the company's losses widen!

www.plymouthherald.co.uk

Plymouth Barcode's BrewDog chain makes £24m loss

Scottish brewery and bar company announces third straight year of losses but stressed sales had increased and growth continues
www.plymouthherald.co.uk www.plymouthherald.co.uk

Mind you the losses wouldn't be so bad if the fucking clown hadn't launched deceitful, backfiring advertising campaigns
www.thecaterer.com

BrewDog boss pays out £500,000 over gold can claim

The boss of BrewDog has said he has paid out almost £500,000 to the winners of the company’s misleading gold can promotion.
www.thecaterer.com www.thecaterer.com
 
editor said:
Yeah! Let's expand as the company's losses widen!

www.plymouthherald.co.uk

Plymouth Barcode's BrewDog chain makes £24m loss

Scottish brewery and bar company announces third straight year of losses but stressed sales had increased and growth continues
www.plymouthherald.co.uk www.plymouthherald.co.uk

Mind you the losses wouldn't be so bad if the fucking clown hadn't launched deceitful, backfiring advertising campaigns
www.thecaterer.com

BrewDog boss pays out £500,000 over gold can claim

The boss of BrewDog has said he has paid out almost £500,000 to the winners of the company’s misleading gold can promotion.
www.thecaterer.com www.thecaterer.com
Click to expand...
But, but, but the guy is a marketing genius according to some on this thread!!!
 
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