BrewDog: yet another hip company using 'rebel' language to sell its stuff

[billy_bob]

Both of those websites sell and propagate Brewdog propaganda.

So, sorry but unless you are a rightwing Brewdog fanboi there is no option but to boycott them both. Cancel your accounts now, and write to them demanding that they stop selling that kind of material.

brewdog search results

www.hive.co.uk

brewdog - Biblio.co.uk

Be. More. BrewDog. by James Watt. Hardback. New. Rip up the rule book the BrewDog way! Iconic, controversial, and hugely colourful, BrewDog has never done business the way other companies do....

biblio.co.uk

You really are a big baby.

 

[Spymaster]

 

[Funky_monks]

If you want Helles lager (festbier), Aldi have Spaten and Pauliner in honor of the upcoming Oktoberfest. £1.79/500ml, I think.

 

[equationgirl]

I find it curious that Watt chose to close 6 smaller, mostly regional bars shortly after opening his Waterloo airport hangar bar, energy costs rising would surely be astronomical for the Waterloo site?

 

[Spymaster]

I find it curious that Watt chose to close 6 smaller, mostly regional bars shortly after opening his Waterloo airport hangar bar, energy costs rising would surely be astronomical for the Waterloo site?

They'd have made the call based on the profitability of the sites rather than their size or locations.

 

[teuchter]

I just went down the slide at Brewdog Waterloo - a three year old made me do it.

This is the first time I've been in a Brewdog bar.

 

[Chilli.s]

I just went down the slide at Brewdog Waterloo - a three year old made me do it.

This is the first time I've been in a Brewdog bar.

a valid reason

 

[scalyboy]

I just went down the slide at Brewdog Waterloo - a three year old made me do it.

This is the first time I've been in a Brewdog bar.

Are punters allowed to take alcoholic drinks 'on board' with them while on the slide, or is like at northern soul all-nighters, "no drinks on the dance floor"?

 

[teuchter]

Are punters allowed to take alcoholic drinks 'on board' with them while on the slide, or is like at northern soul all-nighters, "no drinks on the dance floor"?

I don't remember seeing any instructions about this. Nor do I recall seeing any punters taking their drinks with them. However a large proportion of the punters were under the age of five. There was a dog too I think.

 

[equationgirl]

They'd have made the call based on the profitability of the sites rather than their size or locations.

But, but, but the genius of their marketing!!! How could any Brewdog site be unprofitable???

 

[Spymaster]

But, but, but the genius of their marketing!!! How could any Brewdog site be unprofitable???

What an astoundingly stupid post for someone who claims to be commercially aware.

The mask slips, Eggie, you old fraud !

 

[teuchter]

I don't understand the focus on trying to argue against the idea that Brewdog marketing is effective.

To me, you would point out that a company's marketing is very effective if you think the actual product is very mediocre and yet they seem to be able to sell it in great quantity.

Can anyone explain?

Maybe trying to downplay the effectiveness of the marketing is in fact a way to sneakily promote the idea that the product is actually great - so great that it is really popular in spite of ropey marketing.

 

[two sheds]

Are people arguing that? I thought it was more taking the piss because the marketing is supposed to be good but that's not what is really important. More the treatment of staff for example.

 

[teuchter]

Are people arguing that? I thought it was more taking the piss because the marketing is supposed to be good but that's not what is really important. More the treatment of staff for example.

Well, there are 207 pages of argument on a thread that's specifically about their marketing approach.

 

[two sheds]

Well, there are 207 pages of argument on a thread that's specifically about their marketing approach.

Ah I see your misunderstanding it then, it's broader than that.

It's about the company pretending to be all 'rebel' in its marketing when they're actually very different, and not at all 'rebel' in the way that they'd like people to think.

 

[billy_bob]

There's an obvious difference between arguing that their marketing is especially disingenuous and at odds with their actual business practice, and arguing that it hasn't been effective. Obviously their product is widely stocked and bought, so in terms of profit, which is their priority, it's effective.

The fact that it's (in some people's opinion, anyway) a mediocre product isn't really relevant to that. Lots of mediocre things are very popular, and how well they're marketed isn't the only factor in that.

 

[nastyned]

Their Health and Safety ain't great: Brewdog served with HSE improvement notice following three safety breaches

 

[equationgirl]

What an astoundingly stupid post for someone who claims to be commercially aware.

The mask slips, Eggie, you old fraud !

Oh, you're trotting out the stupidity card and calling me Eggie like we're mates or something. I guess you're not feeling very creative today.

You seem to be missing the point that if their marketing is as effective at selling their products as they want everyone to think it is, why did they close six branches at the same time as opening the largest bar in Europe (or whatever it is)?

If the six branches weren't profitable in this economy, six much smaller places, how will a megabar in London suddenly be profitable overnight? Even with a steal on the property lease due to the pandemic, the rising energy costs could easily wipe out any gains, not to mention food costs, overheads, staff costs.

Any thoughts other than 'the smaller bars aren't profitable?' your Spymaster spyness?

 

[equationgirl]

Their Health and Safety ain't great: Brewdog served with HSE improvement notice following three safety breaches

Oooh naughty. Looks like they're a dropped match away from wiping out Ellon...

 

[Spymaster]

Any thoughts other than 'the smaller bars aren't profitable?' your Spymaster spyness?

Quite a few but someone like you just wouldn't understand.

I'll give you a clue though so you can try to work it out for yourself:

Any thoughts other than 'the smaller bars aren't profitable?'

Think about the inaccuracy of what you've posted here?

 

[teuchter]

If the six branches weren't profitable in this economy, six much smaller places, how will a megabar in London suddenly be profitable overnight? Even with a steal on the property lease due to the pandemic, the rising energy costs could easily wipe out any gains, not to mention food costs, overheads, staff costs.

If you don't think the closures were decided on the basis of profitability .... what is it that you think determined their decisions?

 

[equationgirl]

Quite a few but someone like you just wouldn't understand.

I'll give you a clue though so you can try to work it out for yourself:



Think about the inaccuracy of what you've posted here?

Oh you're doing that up your own arse thing trying to look clever but not actually answering any questions. You know that makes you look like a smug twat?

 

[Spymaster]

You know that makes you look like a smug test?

That's because I'm the smug test king!

Have you figured out where you've gone wrong yet?

 

[PR1Berske]

Oh you're doing that up your own arse thing trying to look clever but not actually answering any questions. You know that makes you look like a smug twat?

It appears to me that, quite like the reported behaviour within Brewdog itself, any woman who dares speak up on this thread is immediately harassed.

I don't know, honestly, why Spymaster and teuchter are so obsessed with defending Brewdog, or demanding answers from others when they rarely answer themselves, only to say that the schtick is looking very worn and tired and maybe we could all do well to let this thread gather cobwebs for the time being. Nobody comes out of threads like this looking well if back and forths never reach a conclusion.

 

[Spymaster]

Any woman?

There's only one on this thread that I'm aware of (apart from EoY, who's perfectly reasonable) and she's the one doing the harrassing. She's just not very good at it and it keeps backfiring!

 

[billy_bob]

You're not as good at it as you think you are yourself. More often than not, the pair of you sound like braying dickheads propping up the golf club bar. And no doubt you'll give this a cry-laughing emoji and imagine you've defeated me because it proves you don't care what I say.

 

[teuchter]

How come this news didn't make it to the thread last week?

BrewDog chief executive James Watt has revealed the “considerable distress and anxiety” he suffered during an online smear campaign which also saw him scammed out of £100,000.

Lord Brailsford ruled in his favour at Edinburgh’s Court of Session and ordered Emili Ziem to repay him the money, plus more than £500,000 in expenses.

The judge stated that she conducted a scam which set up fake social media pages to spread damaging online rumours about the brewery boss.

BrewDog boss wins case against online troll scammer

A judge at the Court of Session ruled in his favour and has ordered the repayment of more than £500,000 in expenses

www.insider.co.uk

 

[brogdale]

How come this news didn't make it to the thread last week?

BrewDog boss wins case against online troll scammer

A judge at the Court of Session ruled in his favour and has ordered the repayment of more than £500,000 in expenses

www.insider.co.uk

I guess you'd missed it?

 

[brogdale]

Watt appears to be very gullible

 

[Spymaster]

How come this news didn't make it to the thread last week?

BrewDog boss wins case against online troll scammer

A judge at the Court of Session ruled in his favour and has ordered the repayment of more than £500,000 in expenses

www.insider.co.uk

Indeed:

The judge stated that she conducted a scam which set up fake social media pages to spread damaging online rumours about the brewery boss.

And all the little drones on here have been falling for it too.