BrewDog: yet another hip company using 'rebel' language to sell its stuff

[Funky_monks]

I'm very glad I live in the (rural) west Midlands, with these on my doorstep and in my local (in spite of being deep in cider county)
Welcome to Wye Valley Brewery (4 miles away)
Malvern Hills Brewery – Taste The Magic Of The Malverns (about 6 miles, I guess)

Of course, Westons is just down the road.

Brewdog, indeed.

 

[DaphneM]

How much is a pint of Ruddles or Doom Bar in Brewdog though?

dunno

 

[ElizabethofYork]

Although the staff at the six premises shutting may be redeployed (in the short-term) regrettably, along with many other hospitality workers, those working in BD pubs will soon be losing their jobs for the reasons that Watt is correct to point out.

Absolutely.

 

[two sheds]

I think we're all in agreement here.

 

[nastyned]

It looks like Brewdog shares have been selling at a rate that values the company at under half a billion quid than two billion. I think at the moment it's only possible to sell shares to other shareholders but still, doesn't look good for their planned sell off as at that price venture capitalists TSG own it all:

 

[two sheds]

How come they're closing pubs if their marketing is so hot?

/asking for a friend

 

[brogdale]

How come they're closing pubs if their marketing is so hot?

/asking for a friend

Dunno, but as a guess...maybe folk tasted the product and checked their wallet after a night out in them?

 

[DaphneM]

How come they're closing pubs if their marketing is so hot?

/asking for a friend

Massive energy price increases mainly i should think

 

[two sheds]

But that's just another opportunity ...

 

[LDC]

Kill me now for reading and posting an article from Vice, but thought it was very good.

I Spent the Day in a Giant BrewDog and Saw the Depressing Future of Pubs

70 percent of British pubs could be forced to close. Are weird "work drinks" mega-chains all we'll have left?

www.vice.com

 

[editor]

Kill me now for reading and posting an article from Vice, but thought it was very good.

I Spent the Day in a Giant BrewDog and Saw the Depressing Future of Pubs

70 percent of British pubs could be forced to close. Are weird "work drinks" mega-chains all we'll have left?

www.vice.com

Perfect for some posters here, apparently:

The first thing you’ll immediately notice about the general “vibe” is that it’s basically a cross between a WeWork, an airport bar and a 24/7 supermarket. It’s kind of like if someone rebuilt the Tottenham IKEA but the theme was “Shoreditch 2010 to present day”. Or if you typed in “East London hipster tech startup, but a pub” into Dall-E Mini. An immersive Led By Donkeys live experience, with an original score by Mumford & Sons.

I started with a beer called “Lost In Blood Orange” because blood orange is my favourite fruit, although it basically tasted like you were drinking the piss of someone who had drunk two cartons of blood orange juice.

 

[teuchter]

Kill me now for reading and posting an article from Vice, but thought it was very good.

I Spent the Day in a Giant BrewDog and Saw the Depressing Future of Pubs

70 percent of British pubs could be forced to close. Are weird "work drinks" mega-chains all we'll have left?

www.vice.com

The article is sort of entertaining but has a slightly snooty tone, no? He is basically saying it's for people less cultured than him ... the kind of people that would drink an IPA (how awful). He says at the end that it appears to be busy and popular.

 

[DaphneM]

The article is sort of entertaining but has a slightly snooty tone, no? He is basically saying it's for people less cultured than him ... the kind of people that would drink an IPA (how awful). He says at the end that it appears to be busy and popular.

he liked the food & the ice cream

 

[Spymaster]

The article is sort of entertaining but has a slightly snooty tone, no? He is basically saying it's for people less cultured than him ... the kind of people that would drink an IPA (how awful). He says at the end that it appears to be busy and popular.

The title is quite revealing.

He spent the whole day there.

 

[billy_bob]

I hate to agree with the wrong side here, but the guy looks like he's late 30s at best and tbf, if you spend the whole day drinking IPA-strength pints at that age, you're going to look back on wherever you were while you did it with somewhat mixed emotions.

 

[PR1Berske]

He spent all day there for his job and found out depressing, overpriced, tasteless and worrying for the future of actual pubs selling real beer. Even the two remaining fans on this thread can't deny that.

 

[scalyboy]

Apologies if this has already been answered, but - this Brewgooder ‘Brewed on Purpose’ beer; is it connected at all to the ‘Punks with Purpose’ Brewdog employees (ex-employees now?) who signed the joint letter re. the company’s toxic culture, bravely raising their heads above the parapet to declare that all was not well on board ship.
It seems too close to be coincidence -brewed in the Highlands too! So is it being made by disgruntled or sacked former Brewdog employees?

The blurb on the back of the cardboard pack explains that every sale benefits a clean drinking water programme in the developing world; sales of another of their beers helped raise funds for a food bank IIRC.
This particular lager I didn’t enjoy as much as an IPA they make, but … Fair play to em, whoever they are.

And I’ve seen their beers on the shelves of more than one Co-Op, so if they’ve negotiated distribution in Co-Op branches up & down the land, that’s a big deal, I should think?

 

[teuchter]

They were set up in some sort of partnership with Brewdog originally, it would seem, so unfortunately your beers are tainted and if you care in the slightest about workers' rights you're going to have to pour them down the drain.

 

[scalyboy]

They were set up in some sort of partnership with Brewdog originally, it would seem, so unfortunately your beers are tainted and if you care in the slightest about workers' rights you're going to have to pour them down the drain.

I’ll use it in the garden for my slug traps
Thanks for the info anyway.

 

[billy_bob]

I'm not quite clear how connected with BrewDog they are. I bought a four-pack from my Co-op recently - it does taste very like a BrewDog brew so I can't see it becoming one of my favourites. But on the face of it, even if BD are using them for a bit of greenwashing, they do look like a good cause in their own right.

BrewDog founders support cleanwater charity beer

 

[scalyboy]

Because having a slide that sends people shooting across a floor where people holding glasses and bottles will be walking is obviously a safety hazard?

I misread this as:
“a slide that sends people shitting across a floor…”
and envisaged two scenarios:

1. slide users are so terrified at the speed and twisting, turning nature of the slide - like Coney Island’s venerable Cyclone - that they lose control of their bowels

2. In a nefarious deal with a covert, shadowy US military intelligence organisation, James Watt is using his new showcase Brewdog bar as a testing ground for sonic weaponry, whose subsonic beats cause punters to lose control over their bowels…

(in my defence, I am easily amused - and may still be pissed from last night’s consumption of various non-Brewdog ales )

 

[scalyboy]

I'm not quite clear how connected with BrewDog they are. I bought a four-pack from my Co-op recently - it does taste very like a BrewDog brew so I can't see it becoming one of my favourites. But on the face of it, even if BD are using them for a bit of greenwashing, they do look like a good cause in their own right.

BrewDog founders support cleanwater charity beer

Interesting… I was chatting with a staff member at a Waterstones branch last year.

I explained proudly how I use Amazon’s site to check book titles and availability, but then go to abebooks.co.uk and buy from one of the independent (or huge multinational warehouse) bookshops listed there.

Ah, he said, but did you know that Amazon own abebooks?
So they get you either way, the bastards!

 

[teuchter]

Interesting… I was chatting with a staff member at a Waterstones branch last year.

I explained proudly how I use Amazon’s site to check book titles and availability, but then go to abebooks.co.uk and buy from one of the independent (or huge multinational warehouse) bookshops listed there.

Ah, he said, but did you know that Amazon own abebooks?
So they get you either way, the bastards!

As long as you can write on the internet that you don't buy from Amazon's website though, it doesn't matter. Most people aren't interested in the details so you'll still look good.

 

[scalyboy]

I'm not quite clear how connected with BrewDog they are. I bought a four-pack from my Co-op recently - it does taste very like a BrewDog brew so I can't see it becoming one of my favourites. But on the face of it, even if BD are using them for a bit of greenwashing, they do look like a good cause in their own right.

BrewDog founders support cleanwater charity beer

I’ve got their Helles-type lager on the go at the moment, and am sure I also bought a Brewgooder IPA some weeks ago … have you seen if they do any other styles?

 

[scalyboy]

As long as you can write on the internet that you don't buy from Amazon's website though, it doesn't matter. Most people aren't interested in the details so you'll still look good.

 

[T & P]

Interesting… I was chatting with a staff member at a Waterstones branch last year.

I explained proudly how I use Amazon’s site to check book titles and availability, but then go to abebooks.co.uk and buy from one of the independent (or huge multinational warehouse) bookshops listed there.

Ah, he said, but did you know that Amazon own abebooks?
So they get you either way, the bastards!

Try Biblio.co.uk. They're not as big as Abebooks but most dealers who list their books on the latter also do on the former. And Biblio is completely unassociated with Amazon.

 

[scalyboy]

Try Biblio.co.uk. They're not as big as Abebooks but most dealers who list their books on the latter also do on the former. And Biblio is completely unassociated with Amazon.

Nice one! Thanks for the tip - i will bookmark them now

 

[billy_bob]

I use hive.co.uk - also Amazon-free ... as far as I know.

 

[teuchter]

Both of those websites sell and propagate Brewdog propaganda.

So, sorry but unless you are a rightwing Brewdog fanboi there is no option but to boycott them both. Cancel your accounts now, and write to them demanding that they stop selling that kind of material.

brewdog search results

www.hive.co.uk

brewdog - Biblio.co.uk

Be. More. BrewDog. by James Watt. Hardback. New. Rip up the rule book the BrewDog way! Iconic, controversial, and hugely colourful, BrewDog has never done business the way other companies do....

biblio.co.uk

 

[nastyned]

It seems an influence went to a brew dog bar and then thought better of it: Watch this story by Lily Pebbles on Instagram before it disappears.