BrewDog: yet another hip company using 'rebel' language to sell its stuff

[ElizabethofYork]

Exactly. They only care about making as much money as they possibly can, without considering working conditions etc

Capitalism 101.

 

[Spymaster]

Exactly. They only care about making as much money as they possibly can, without considering working conditions etc

Anyone would think they’re running a business.

 

[DaphneM]

The usual - I think they're only interested in veganism because it's become cool and is therefore a moneyspinner.

I’d disagree that veganism is “cool” tbh

 

[equationgirl]

Capitalism 101.

And? Did I say that it wasn't? Their working conditions are deplorable even for capitalists.

 

[equationgirl]

I’d disagree that veganism is “cool” tbh

In your opinion. But you can't deny veganism is more mainstream now.

 

[brogdale]

I’d disagree that veganism is “cool” tbh

Do you have particular competences to act as an arbiter of what is cool or not? Intrigued to hear.

 

[Dystopiary]

I’d disagree that veganism is “cool” tbh

So you think this move is bad for business?

 

[editor]

In your opinion. But you can't deny veganism is more mainstream now.

Plenty of people think it is cool

Veganism is Now “Cool” According to Social Scientists

Australian researchers argue that media personalities and popular documentaries have shifted the perception of veganism from marginal to mainstream.

vegnews.com

Veganism has also found an influential ally in Instagram. "On Instagram, people make veganism look like a very desirable lifestyle... they always show pictures of vegan people looking beautiful and healthy," a teen revealed to The Guardian when asked why she went vegan. A quick tour through the #vegan hashtag reveals image after image of lush spreads of colorful fruits and vegetables and the fit, good-looking people who allegedly follow this lifestyle. The messaging is clear: Eat vegan and this sun-bathed life of health, glowing skin, and a coveted figure can be yours.
Veganism has even been given a sexed-up moniker. Marketers have begun using "vegan" and "plant-based" interchangeably, as in "plant-based diet," a term that Cohen said didn't exist when she opened Dirt Candy. The new branding helps reframe any preconceived notions someone might have towards veganism by making it sound less restrictive. It's not that you can't eat meat: you're just choosing to eat an abundance of plant-based foods.

Why Vegetarians Will Never Be Cool

At least they get to eat cheese.

www.thrillist.com

 

[DaphneM]

In your opinion. But you can't deny veganism is more mainstream now.

its mainstream, but not cool, its never been cool imho

 

[brogdale]

its mainstream, but not cool, its never been cool imho

Pushing the envelop of humble there.

 

[teuchter]

99% teetotal means you're still drinking alcohol and therefore supporting the murderous drinks industry yourself.

And you're either teetotal or you're not, you can't be mostly teetotal.

I'm 75% vegan and 90% vegetarian too.

 

[equationgirl]

its mainstream, but not cool, its never been cool imho

If it's never been cool why are so many people embracing meat free products?

 

[DaphneM]

If it's never been cool why are so many people embracing meat free products?

People embrace Macdonalds but it is not cool.

 

[dessiato]

I'm neither vegan nor vegetarian but I often eat meat free meals. I am a little cool?

 

[DaphneM]

I'm neither vegan nor vegetarian but I often eat meat free meals. I am a little cool?

That sounds quite cool. So more than a little cool in my opinion

 

[PR1Berske]

 

[brogdale]

But can’t you see the ‘genius marketing’

 

[nastyned]

More podcasts: Super Punk Corporate Meltdown

 

[AverageJoe]

I'm 75% vegan and 90% vegetarian too.

I guess my roast dinners are nearly 90% vegetarian too then. Chicken and then eight types of veg.

I could get the hang of this vegetarian lark.

 

[DaphneM]

I guess my roast dinners are nearly 90% vegetarian too then. Chicken and then eight types of veg.

I could get the hang of this vegetarian lark.

It’s quite easy

I consider myself veganesque

 

[equationgirl]

Yeah I don't think veganism quite works like that...

 

[PR1Berske]

 

[Dystopiary]

Request to Brewdog to "cease perpetuating false allegations and perceived retaliation against former workers":



"We have asked for months, where is the evidence?"

 

[teuchter]

Is there anything new in all of that?

I thought we were currently awaiting the outcome of various court cases.

 

[nastyned]

The court cases aren't against ex-brewdog workers, they're against an ex-girlfriend of the brewdog boss.

 

[nastyned]

Not everyone's impressed by the new brewdog bar: Brewdog opened the biggest bar in London in Waterloo and its sparked a huge debate

 

[editor]

Not everyone's impressed by the new brewdog bar: Brewdog opened the biggest bar in London in Waterloo and its sparked a huge debate

What kind of shit 'bar' is this?

 

[editor]

100% creepy cunt

 

[DaphneM]

Not everyone's impressed by the new brewdog bar: Brewdog opened the biggest bar in London in Waterloo and its sparked a huge debate

It will be interesting to see what people think of it when it’s actually open?

 

[nastyned]

It will be interesting to see what people think of it when it’s actually open?

It's open now: