BrewDog: yet another hip company using 'rebel' language to sell its stuff

[brogdale]

The one I was talking about is the Anarchy Brewery, this one:

ABOUT US -

All you need to know about our brewery; from launching in 2012, to our Newcastle move in 2018, and what the future holds!

anarchybrewco.com

Which is not only Brewdog inspired but is using anarchist imagery to market its capitalist, exploitative business.

It matches exactly the thread title: "yet another hip company using rebel language to sell its stuff".

What is it that you want people to say about this other business that you've introduced to the thread?

 

[two sheds]

Ban them

 

[nastyned]

Melissa Cole's take on Brewdog: Melissa Cole’s Take on BrewDog - All About Beer

 

[Dystopiary]

Melissa Cole's take on Brewdog: Melissa Cole’s Take on BrewDog - All About Beer

I found the second half [of the Brewdog documentary] really harrowing, listening to the women’s stories. And the defense that I’ve heard from a lot of people of he wasn’t doing anything illegal is an extremely depressing one, right? Because if you’ve made that many women uncomfortable, and men, and you put men in a position or any of your staff in a position where they feel they either have to be worried around you or protect their colleagues from you, you’ve got big problems, pal. And that, for me, is really horrifying.

We actually filmed a lot more, and when I say a lot more I mean a lot more... But they ended up finding so much stuff out that it got cut down.

It’s definitely gone wider. It’s really gone wider, I’m inundated with messages saying “oh my god, I didn’t know. I know you didn’t like them. But I didn’t realize how awful they were. I’m never buying BrewDog again.

 

[two sheds]

Yeh it's their marketing that's important though. Good marketing

 

[Funky_monks]

This thread is bonkers.

 

[teuchter]

What is it that you want people to say about this other business that you've introduced to the thread?

I'd like them to say what they think about it. Of course, they have the right to remain silent, but doing so may or may not be used against them.

 

[krtek a houby]

I'd like them to say what they think about it. Of course, they have the right to remain silent, but doing so may or may not be used against them.

You'd like them to rebel against rebels rebelling against another rebellious product?

 

[brogdale]

I'd like them to say what they think about it. Of course, they have the right to remain silent, but doing so may or may not be used against them.

Oh OK, then.
Well, I suppose the question is whether or not it's questionable for one set of 'wealth creators' to rip off the "genius marketing" of another. Aren't there bourgeois laws about this sort of stuff?

 

[Spymaster]

Oh OK, then.
Well, I suppose the question is whether or not it's questionable for one set of 'wealth creators' to rip off the "genius marketing" of another.

Aye. They certainly know how to sell beer.

 

[Pickman's model]

Aye. They certainly know how to sell beer overhopped piss.

c4u

 

[Spymaster]

c4u

Absolutely. To make scores of millions out of selling beer that bad they've got to be doing something right. That'll be the marketing as Broggers correctly pointed out.

 

[Pickman's model]

I'd like them to say what they think about it. Of course, they have the right to remain silent, but doing so may or may not be used against them.

an admonition you could profitably follow yourself.

 

[teuchter]

Oh OK, then.
Well, I suppose the question is whether or not it's questionable for one set of 'wealth creators' to rip off the "genius marketing" of another. Aren't there bourgeois laws about this sort of stuff?

I'm not sure anyone's really bothered about that.

Whether or not they have been inspired by Brewdog, they are using imagery and "rebel language" in their marketing in just the same way that Brewdog do. And arguably with a bit of sexism too.

What I reckon is that the people who are most vocal on this thread in their outrage at Brewdog marketing are scared of saying anything either way about this Anarchy Brew company because they think they are being set up to fall into a trap.

 

[brogdale]

I'm not sure anyone's really bothered about that.

Whether or not they have been inspired by Brewdog, they are using imagery and "rebel language" in their marketing in just the same way that Brewdog do. And arguably with a bit of sexism too.

What I reckon is that the people who are most vocal on this thread in their outrage at Brewdog marketing are scared of saying anything either way about this Anarchy Brew company because they think they are being set up to fall into a trap.

WTF you on about?

 

[krtek a houby]

I'm not sure anyone's really bothered about that.

Whether or not they have been inspired by Brewdog, they are using imagery and "rebel language" in their marketing in just the same way that Brewdog do. And arguably with a bit of sexism too.

What I reckon is that the people who are most vocal on this thread in their outrage at Brewdog marketing are scared of saying anything either way about this Anarchy Brew company because they think they are being set up to fall into a trap.

Oh, that's what they think, is it?

 

[ElizabethofYork]

Oh, that's what they think, is it?

Any luck finding examples of gaslighting on this thread?

 

[teuchter]

Oh, that's what they think, is it?

It's what I reckon they think.

 

[chemn]

Any luck finding examples of gaslighting on this thread?

I think any time someone is playing the player and not the ball they're at risk of slipping into gaslighting territory.

 

[kenny g]

I really could not give a flying fuck about @ being appropriated by anyone. It isn't like Fundy Islam where the use of an image of the prophet will supposedly destroy a relationship with the true faith.

 

[kenny g]

I think any time someone is playing the player and not the ball they're at risk of slipping into gaslighting territory.

Many threads shine bright in that case.

 

[krtek a houby]

It's what I reckon they think.

If it's reckoning so, then this other company or any profit making company that appropriates the image of rebellion deserves scrutiny. And maybe there's a whole new thread in that?

However, the focus of this thread is Brewdog and their nudge nudge, wink wink brand of bollocks. Some people appear to find it a bit of craic - and if it winds up the others who object to it, well then, waahey, mission accomplished etc. It's possible they don't even drink the beer, but they might just find the trolling, winding up, gaslighting and endless bickering entirely agreeable.

There's a dwindling number of members who do this across several threads, on emotive issues like, er, cycling/meat and that sort of thing. It's fine, it's good to have some kind of an outlet for their frustrations with the times we live in. Nobody likes not coping with it and/or getting older. But you have to take some of their contributions with a large bag of salt.

There's no traps, are there? It's more like accusations of faux outrage being chucked about because, dammit, that's much more fun to do than honestly address the actual subject matter.

Wish people would just admit it.

 

[kenny g]

Wish people would just admit it.

What? That your meta analysis of the motivations of thread contributors is entirely correct?

 

[krtek a houby]

What? That your meta analysis of the motivations of thread contributors is entirely correct?

That's an interesting, if slightly mischievous take.

Some people, which was what was posted. A dwindling number of members might just find it fun to see the bickering take precedent over the beer company.

For instance, we all know that the company has dubious practices, unpleasant marketing "quirks" & a poor record of staff treatment but it adds much more color and gaiety to the proceedings to focus on the motivations of why posters take sides.

 

[Spymaster]

Any luck finding examples of gaslighting on this thread?

Clearly not.

 

[teuchter]

The thread meta analysis has some bits that are correct, but also a few bits that aren't. I note that it also includes some gaslighting, at least if we are to accept the ultra broad definition of it that many seem to favour.

 

[SpookyFrank]

Any luck finding examples of gaslighting on this thread?

Guess he must have imagined it.

 

[SpookyFrank]

The thread meta analysis has some bits that are correct, but also a few bits that aren't. I note that it also includes some gaslighting, at least if we are to accept the ultra broad definition of it that many seem to favour.

Meta analysis? Christ

 

[Spymaster]

The thread meta analysis has some bits that are correct, but also a few bits that aren't. I note that it also includes some gaslighting, at least if we are to accept the ultra broad definition of it that many seem to favour.

More redefined than “ultra broad”.

 

[pbsmooth]

Anyway, do Beavertown make an alcohol-free beer?