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BrewDog: yet another hip company using 'rebel' language to sell its stuff

What sort of sex pestery and bullying has their CEO opted for? Understand it's de rigeur.
We can get on to that but I thought we could start with looking at the language and imagery these capitalists are using to sell their stuff, because that's what this thread actually started off being about.

Screenshot 2022-06-06 at 11.46.02.jpg

They are quite blatantly using the anarchist "A" symbol here for example (along with a load of other stuff).

I did double check that they are not some kind of workers' co-op or anything like that. They seem to be a private company with directors.

So, the question is whether it's OK for capitalists to adopt things like the anarchist symbol to help them make profit for themselves and exploit wage labourers.

All those who remain silent on the question can be assumed to be defending the capitalists.

It certainly would make me think twice about buying their product.
 
We can get on to that but I thought we could start with looking at the language and imagery these capitalists are using to sell their stuff, because that's what this thread actually started off being about.

View attachment 325825

They are quite blatantly using the anarchist "A" symbol here for example (along with a load of other stuff).

I did double check that they are not some kind of workers' co-op or anything like that. They seem to be a private company with directors.

So, the question is whether it's OK for capitalists to adopt things like the anarchist symbol to help them make profit for themselves and exploit wage labourers.

All those who remain silent on the question can be assumed to be defending the capitalists.

It certainly would make me think twice about buying their product.
The colour palette looks quite BrewDog too; perhaps the market will rescue us by destroying the arch-fiend's bottom line under a mountain of cheap knock-offs.
 
We can get on to that but I thought we could start with looking at the language and imagery these capitalists are using to sell their stuff, because that's what this thread actually started off being about.

View attachment 325825

They are quite blatantly using the anarchist "A" symbol here for example (along with a load of other stuff).

I did double check that they are not some kind of workers' co-op or anything like that. They seem to be a private company with directors.

So, the question is whether it's OK for capitalists to adopt things like the anarchist symbol to help them make profit for themselves and exploit wage labourers.

All those who remain silent on the question can be assumed to be defending the capitalists.

It certainly would make me think twice about buying their product.

I had a stand next to them at a craft beer festival and they certainly dress like punks and have a lot of punk tattoos. Definitely old punks. Nice crew of people. But yes, capitalipunx now.
 
Gaslighting comes from the film Gaslight. It's a great film, which I thoroughly recommend. You'll know what it means at the end of it.
I've seen it - the original black and white one. The husband attempts to make the wife think she's going insane.

I was a bit confused by the term gaslighting on this thread - I haven't seen anyone trying to make anyone else think they're going mad.

So I wondered if my understanding of gaslighting was incorrect.
 
I've seen it - the original black and white one. The husband attempts to make the wife think she's going insane.

I was a bit confused by the term gaslighting on this thread - I haven't seen anyone trying to make anyone else think they're going mad.

So I wondered if my understanding of gaslighting was incorrect.
I could gaslight you and say that no, that's not what the film is about...

But yeah, sounds like you know what it means.
 
I trust you will be boycotting them from now on?
Some sort of halfway-sane reason to do so, might not go amiss! :rolleyes:

[ETA : Above relates to Alchemy Brewery/earlier posts about it -- but to be unusually fair ;) :D, there appear to be a number of different breweries of that name or similar :confused:. I was thinking about the Newcastle-upon-Tyne one, or possibly (?) the Edinburgh one -- website not especially clear, when you're in a pre-coffee morning rush! :oops: ]]
 
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Some sort of halfway-sane reason to do so, might not go amiss! :rolleyes:

[ETA : Above relates to Alchemy Brewery/earlier posts about it -- but to be unusually fair ;) :D, there appear to be a number of different breweries of that name or similar :confused:. I was thinking about the Newcastle-upon-Tyne one, or possibly (?) the Edinburgh one -- website not especially clear, when you're in a pre-coffee morning rush! :oops: ]]
The one I was talking about is the Anarchy Brewery, this one:


Which is not only Brewdog inspired but is using anarchist imagery to market its capitalist, exploitative business.

It matches exactly the thread title: "yet another hip company using rebel language to sell its stuff".
 
John Lydon of the Sex Pistols made a career out of being an angry rebel. He grew rich out of it. He probably started out as the real thing but in time it bacame just an act, part of his public image, as he bought into the establishment.

His attempts to backtrack on his God Save the Queen lyrics were most unconvincing, clearly demonstrating a person who had become conformist yet desperate to pretend otherwise.
The final public sell out of course was when he popped up in TV commecials advertising Utterly Butterly Margarine, lol.
 
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