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BrewDog: yet another hip company using 'rebel' language to sell its stuff

The main point of the story seems to be that they claim a fourfold increase in job applications since they announced their schemes to share profits with staff and so on.

Might be made-up press release nonsense of course, but if I'm going to judge whether Brewdog are managing to do any better at how they treat employees, I'm going to take a look at how real people in the real world react.

The comments on this thread will be the same regardless of what the company does. We all know that.
 
teuchter said:
The main point of the story seems to be that they claim a fourfold increase in job applications since they announced their schemes to share profits with staff and so on.

Might be made-up press release nonsense of course, but if I'm going to judge whether Brewdog are managing to do any better at how they treat employees, I'm going to take a look at how real people in the real world react.

The comments on this thread will be the same regardless of what the company does. We all know that.
Click to expand...
That presupposes that the claimed applicants were aware of BD’s record as a poor employer or that that had changed in any way. I suspect the majority just want a job and were understandably drawn to the claims that worker shares would enhance earnings.

The retention rates of those employed might tell us something about the working environment, but they’re never gonna put that in a press release.
 
teuchter said:
Looks like Brewdog's overhaul of its employee deals has been a big success.

www.scotsman.com

More than 1,000 apply for BrewDog jobs just days after radical blueprint revealed

Scots beer maker BrewDog has received more than 1,000 job applications less than two weeks since it set out its “blueprint” for the next 15 years.
www.scotsman.com www.scotsman.com
Click to expand...
How many jobs? Doing what? Are they really intending to hire for those roles, or is the advert just a way to gather data for a press release?

Society is organised such that people need an income
 
billy_bob said:
FFS teuchter, this is like celebrating the great Chinese success story when the People's Daily headline is 'Government great, finds CCP survey'.

And you think the critics of Brewdog are the ones unthinkingly churning out the same line regardless of the evidence :D
Click to expand...

It's almost as if he's a dipshit troll who disguises his bad-faith arguments in a cloak of idiocy.
 
The Workers Union seems impressed.

www.theworkersunion.com

Brewdog Brews up Fantastic New Deal for Workers. Cheers

Brewdog Brews up Fantastic New Deal for Workers. Cheers Craft Beer specialists Brewdog have announced they will share 50 percent of their bar profits with
www.theworkersunion.com www.theworkersunion.com

Yeah, I've not heard of this union before, either. Looking forward to the results of everyone's dirt digging on them though. Get to work!
 
billy_bob said:
I've got better things to do, thanks.

All I know about the Workers' Union is that it is not actually a union, it's a limited company - TUC had a complaint to the ASA upheld last year about the way it was presenting itself.
Click to expand...

Quite

"Issue
The Trades Union Congress (TUC), who believed the ads implied that The Workers Union were an official trade union when they understood that was not the case, challenged whether ads (a) and (b) were misleading
Respons
The Workers Union Ltd (TWU) explained that they were a limited company and commercial organisation that offered employment-related services to their members as individuals. TWU, in their original guise, operated between 1898 and 1929 when they became part of the Transport and General Workers’ Union

TWU were not a trade union as defined by the Labour Relations Consolidation Act 1992 (the 1992 Act) and were not subject to regulation by the Certification Officer (the authority that regulated trade unions). As such, their name did not appear on the list of trade unions held by the Certification Officer. Furthermore, they did not fulfil the role of a trade union because they did not offer collective bargaining to members, co-ordinate industrial action or support or raise funds for any political part

TWU acknowledged that their marketing materials needed to provide clarity given that the business operated in a market alongside trade unions as a direct, non-regulated, competitor. They believed their ads were not misleading.y..e."
 
nastyned said:
The people behind the independent, supposedly anonymous, workplace culture review at Brewdog gave personal information to Brewdog bosses: Into the Breach — Supposed Anonymous Workplace Culture Review Provided Information to BrewDog — Good Beer Hunting
Click to expand...
Epic. That's a GDPR breach right there, and depending on the nature of the information she shared, could involve sensitive personal information.

Wiser should not have given her information without her express consent on what if anything could be shared. Brewdog could also be breaching by holding information they did not have consent to hold. ICO will not be pleased. Fines are much larger under the GDPR legislation.
 
Yeh you say that but we've had five people on this thread alone who've now heard of the new ad, so say the ad cost £10,000, then all they need is for each of us to buy an extra £2,000 worth of BrewDog beer this year and the ad will have paid for itself their marketing works I'm surprised you people don't realize this :rolleyes:
 
NoXion said:
Fuck me, are the chuds in this thread still pushing that "all publicity is good publicity" fallacy?

Do they also think that the folks talking critically about Nestle, McDonald's, etc are doing unpaid advertising work?

Because that's where that idiotic logic leads.
Click to expand...

As hard as the sheep wallies try, it's actually very difficult to genuinely criticise McD's nowadays
 
two sheds said:
Yeh you say that but we've had five people on this thread alone who've now heard of the new ad, so say the ad cost £10,000, then all they need is for each of us to buy an extra £2,000 worth of BrewDog beer this year and the ad will have paid for itself their marketing works I'm surprised you people don't realize this :rolleyes:
Click to expand...
that would be approx 1 print every working day of the year if you want to pace yourself?
 
Out of interest, who drinks Brewdog here? I can't remember the last time I had one, must be going back years now.
 
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