editor
hiraethified
It serves as a reminder of the true mindset of the people behind Brewdog. Useful to take into account when you're judging their latest advertising wheezes.
BrewDog: yet another hip company using 'rebel' language to sell its stuff
- Thread starter treelover
- Start date
editor
hiraethified
Perhaps you missed the fact that they're holding the product in their hands. You know, advertising it.
ElizabethofYork
Old Crone
Does that explain why that billboard is considered by some here to be sexist and body shaming? Because I can't think why else it would be.
teuchter
je suis teuchter
We didn't yet get your explanation of why the billboard advert is body shaming, classist and sexist.
editor
hiraethified
It suggests with anyone with half a brain that they shouldn't be given the benefit of the doubt when it comes to sexism.
Personally, I've no thoughts about the billboard. It's just more of the same shallow bullshit to be swallowed up whole by fanboys who don't mind the company's appalling record on their own workers, their casual sexism or laughing at sex workers.
brogdale
Coming to terms with late onset Anarchism
I think is the most literal interpretation you have a valid point. That said, the advert appears as a pretty shoddy example of hypocritical virtue signalling.
ElizabethofYork
Old Crone
So you DO have thoughts about the billboard!
You think people and companies should always be judged on their past, not their present?
brogdale
Coming to terms with late onset Anarchism
ElizabethofYork
Old Crone
I think it's a valid question. Can't people/institutions change?
editor
hiraethified
Is this your way of saying that it's OK for grown men to employ sexism in their advertising just because it happened a few years ago. And they should never be held to account over it? Riiiight.
And I am judging the company by their recent record. Perhaps you've missed the long list of shitty things they've done in the recent past?
Craft beer industry accused of being 'sexist boys' club'
Independent beer makers have promised reform following allegations of discrimination and harassment.
www.bbc.co.uk
New chairwoman for beer firm BrewDog in sexism storm
The company - touted as a £1.85billion candidate to float on the stock market - has hired Blythe Jack, managing director of TSG Consumer Partners, we can reveal.
BrewDog mocks sexist advertising with sexist advertising
The ever-so-edgy brewers at pugnacious craft beer company BrewDog have come up with yet another attention-grabbing campaign. Repackaging its flagship Punk
BrewDog chief executive accused of inappropriate behavior by current and former employees
Brewdog chief executive and co-founder James Watt has been accused of inappropriate behavior and abuse of power in the workplace by employees
eu.dispatch.com
The Toxic Culture Brewing inside BrewDog - Liberty Mind
We look at the rise and fall of BrewDog, and the toxic culture that led to 61 employees to write a public letter.
libertymind.co.uk
brogdale
Coming to terms with late onset Anarchism
Very much; they can get worse.
editor
hiraethified
LOL. Your attempts to make excuses for this awful company are becoming embarrassing now.
Union and Former Staff Accuse Brewdog of Getting Ahead of Workplace Documentary by ‘Intimidating’ Workers
A union has described chief executive James Watt’s posts regarding an upcoming report on the "toxic workplace" at the company as "efforts by a multimillionaire to silence" workers
london.eater.com
ElizabethofYork
Old Crone
No.
I'm not saying that. Please don't put words in my mouth. It's very annoying, and dishonest.
So .. how is the billboard sexist and body shaming?
editor
hiraethified
Can't you fucking read? I just said: "Personally, I've no thoughts about the billboard."
And please tell me how I got your viewpoint incorrect about excusing their sexism because 'it happened in the past and they can change'....
ElizabethofYork
Old Crone
I haven't made excuses for anyone.LOL. Your attempts to make excuses for this awful company are becoming embarrassing now.
Union and Former Staff Accuse Brewdog of Getting Ahead of Workplace Documentary by ‘Intimidating’ Workers
A union has described chief executive James Watt’s posts regarding an upcoming report on the "toxic workplace" at the company as "efforts by a multimillionaire to silence" workers
I've expressed my opinion very calmly.
ElizabethofYork
Old Crone
And then you gave your thoughts about it.
Yes, I can read !
editor
hiraethified
Once again: I've no idea if the billboard is sexist and body shaming. I don't care. It's just more of their desperately shit attempts to be all edgelord and controversial and get people like you going on about it.
Given their appalling treatment on workers, why aren't you condemning the company out of hand instead of coming up with endless convoluted apologies and excuses for their conduct?
ElizabethofYork
Old Crone
Here's a reminder of what you said 10 minutes ago:
"Personally, I've no thoughts about the billboard. It's just more of the same shallow bullshit to be swallowed up whole by fanboys who don't mind the company's appalling record on their own workers, their casual sexism or laughing at sex workers."
"Personally, I've no thoughts about the billboard. It's just more of the same shallow bullshit to be swallowed up whole by fanboys who don't mind the company's appalling record on their own workers, their casual sexism or laughing at sex workers."
ElizabethofYork
Old Crone
Yet again, I haven't made any excuses for them.
i think it was more of a press release tbh
teuchter
je suis teuchter
Virtue signalling is basically what advertising is.
It wouldn't be unreasonable to argue this advert is hypocritical.
But this is a different charge to the ones in the original tweet though, which several people seem to have jumped on board with, without engaging any brain cells.
brogdale
Coming to terms with late onset Anarchism
I don't know; the more I 'engage my brain' and re-read the advert the more I'm coming round to the idea that by deliberately highlighting the very notion of advertising with body shaming, sexist and classist tropes to (hypocritically) virtue signal their own brand, they are attempting to benefit from body shaming, sexism and classism.
editor
hiraethified
What's your thoughts on their sexism and their appalling treatment of workers?
editor
hiraethified
They hired in half-naked sexy models, one with ripped stockings and the other looking in a bra like she's about to take off her jacket. The two holding the product are trying to take off the clothes of the besuited bosses of Brewdog. Are you OK with that kind of imagery being targeted at men?
editor
hiraethified
I think you may have nailed it.
teuchter
je suis teuchter
Would you reject the idea that they are attempting (hypocritically or otherwise) to benefit from associating themselves with a rejection of body shaming, classist and sexist tropes?
brogdale
Coming to terms with late onset Anarchism
Any business wanting to associate themselves with a rejection of such tropes should be able to do in practice, by example without the need to make that explicit. There's a reason why BD can't do that.
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