BrewDog: yet another hip company using 'rebel' language to sell its stuff

[chilango]

It really is. You're just in a different "bunch of people".
What's your, personal, bottom line?

Fill in the blank:

"I'd do anything for cash, but I won't do..."

 

[Spymaster]

But they haven't Spymaster they haven't learnt from their mistakes.

Whether or not they do in the future remains to be seen but either way it won't stop them saying they have.

 

[Spymaster]

What's your, personal, bottom line?

My personal feelings are neither here nor there. Neither are yours.

We just have to recognise that success means deifferent things top different people and in the world of business, profitability is considered an enormous indicator.

 

[Spymaster]

.

 

[Spymaster]

.

 

[Spymaster]

"I don't like their advertising, therefore they're unsuccessful" is a ridiculous position.

 

[chilango]

My personal feelings are neither here nor there. Neither are yours.

We just have to recognise that success means deifferent things top different people and in the world of business, profitability is considered an enormous indicator.

Should we shrug our shoulders and accept that anything goes so long as the bosses are getting rich?

 

[chilango]

"I don't like their advertising, therefore they're unsuccessful" is a ridiculous position.

It would be if anyone held that position.

 

[Spymaster]

It would be if anyone held that position.

It's pretty bloody close the one you're arguing, tbf!

 

[teuchter]

Thread summary:

A bunch of slightly silly people saying this:

If you want to come out and say the only thing that matters is making money then say so.

Then getting all wound up when no-one actually says that.

 

[chilango]

It's pretty bloody close the one you're arguing, tbf!

Close if you're not reading very carefully perhaps!

I'm arguing that:

1. whilst their marketing strategy may contribute to BD making its owners money...
2. there are more criteria for success - even for a commercial brewer - than just profit at any cost.
3. profit generation does not excuse or justify bigoted or antisocial behaviour.
4. BrewDog engage in bigoted and antisocial behaviour, causing real harm.
5. I disagree that this is ok so long as they're making money.

Which of these points do you take issue with?

 

[chilango]

Thread summary:

A bunch of slightly silly people saying this:



Then getting all wound up when no-one actually says that.

I'm not wound up. I'm avoiding work.

...but, please, do continue to not say that. In fact, go one better and not say anything. We'll see if we notice the difference.

 

[PR1Berske]

Why is it that some people are so resistant to the notion that Brewdog's marketing strategy is highly effective?

Because it's reductive, sexist, boorish, crude, ridiculous, outdated, and leery?

 

[ElizabethofYork]

Because it's reductive, sexist, boorish, crude, ridiculous, outdated, and leery?

And yet it's been very successful.

 

[chilango]

And yet it's been very successful.

so does that mean its ok?

 

[editor]

It’s your claim not mine. It’s not my job to back your claims up. For the record I like Spymaster. He’s a good guy with a generous soul. I don’t always agree with him politically but at least he’s honest and true to himself rather than some rats who build themselves around how good they look on the internet

You mean here? Time to name names if you're going to keep slopping this accusatory bullshit around.

 

[chilango]

I look good on the internet

 

[equationgirl]

Thread summary:

A bunch of slightly silly people saying this:



Then getting all wound up when no-one actually says that.

Fuck off teuchter.

 

[equationgirl]

And yet it's been very successful.

That doesn't make it ok.

 

[ElizabethofYork]

so does that mean its ok?

No.

 

[equationgirl]

It's irrelevant whether the marketing was successful or not, the point is is that the marketing is misogynistic.

 

[Storm Fox]

I agree their marketing is successful, but it's built on sexism and misogyny. Is that OK teuchter and Spymaster?

 

[teuchter]

In fact, go one better and not say anything. We'll see if we notice the difference.

Of course you will.

 

[Poot]

Success is quite an elastic word, isn't it?

 

[hitmouse]

Thread summary:

A bunch of slightly silly people saying this:

Yes the worst thing happening to women is a beer label.

Then getting all wound up when no-one actually says that.

 

[PR1Berske]

It's irrelevant whether the marketing was successful or not, the point is is that the marketing is misogynistic.

This

 

[equationgirl]

Also, are Spymaster teuchter and dessiato saying that anything goes in marketing so long as it's successful?

Where does the line get drawn - is white supremacy ok? Racism? Slavery? Homophobia? Transphobia? Disablism? What about Nazi ideology?

 

[chilango]

For the record. I accept that BD's marketing may have been profitable. But - for me at least - profitable ≠ successful.

So I repeat EQ's question (with that semantic caveat).

Also, are Spymaster teuchter and dessiato saying that anything goes in marketing so long as it's successful?

Where does the line get drawn - is white supremacy ok? Racism? Slavery? Homophobia? Transphobia? Disablism? What about Nazi ideology?

 

[teuchter]

Also, are Spymaster teuchter and dessiato saying that anything goes in marketing so long as it's successful?

What are you on about? Are you actually, seriously claiming not to know the answer to this question?

 

[DaphneM]

It's irrelevant whether the marketing was successful or not, the point is is that the marketing is misogynistic.

i think you could probably argue that it's irrelevant whether the marketing was misogynistic or not, the point is is that the marketing is successful