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BrewDog: yet another hip company using 'rebel' language to sell its stuff

This thread could have been about twenty pages of the same few people nodding along and agreeing with each other, and read by no-one else. Instead it's 150 pages long with a wide ranging and engaged audience. This has ensured that the issues discussed have reached the attention of many more people than they otherwise would have. Really, those who have made careful but provocative interventions throughout its course should be thanked. They won't, of course, but that's not what really matters in the end.
Those who have made thoughtful comments have been welcomed. Those three sad tosspots who have contributed a quarter of the 4K posts between them defending this awful company have just made themselves look stupid.
 
I do appreciate how swearing and name calling is allowed on here. I got a 24hr ban on facebook for calling an anti-vaxxer a wanker. They revoked it though after I said I believed the comment should be allowed and they just hid it instead.
 
You know the rules, people. You're only allowed to talk about the absolute worst things that ever happen to people. That's why every single other thread on this site is about genocide.

Every. Single. One.
 
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When Dickie does speak, he claims that he/they basically invented modern IPA’s, with the pale malt, different yeast and kiwi hops. Although he forgets that he spent eighteen months at Thornbridge where they did all of that first, but were nothing like as good at marketing it.

Which is all bollocks. Hoppy, fizzy, modern IPAs were around long before BrewDog. Punk IPA was always a pale imitation (geddit?) of the likes of Sierra Nevada.

I've actually got a diary entry from the Summer of 2000 when I first "discovered" this kind of beer. Stuck the label in and everything. By the time BD was founded the "craft beer revolution" was an international phenomenon. There were two bars on my street in Milan back then for example selling all kinds of "modern IPAs" (and modern stouts and more that BD didn't pick up till later).

They "invented" nothing.

BD's only advantage ever was that for a while they were easier to find in supermarkets and chain pubs.
 
Which is all bollocks. Hoppy, fizzy, modern IPAs were around long before BrewDog. Punk IPA was always a pale imitation (geddit?) of the likes of Sierra Nevada.

I've actually got a diary entry from the Summer of 2000 when I first "discovered" this kind of beer. Stuck the label in and everything. By the time BD was founded the "craft beer revolution" was an international phenomenon. There were two bars on my street in Milan back then for example selling all kinds of "modern IPAs" (and modern stouts and more that BD didn't pick up till later).

They "invented" nothing.

BD's only advantage ever was that for a while they were easier to find in supermarkets and chain pubs.

Their big win was the UK market, pretty moribund at the time. I'm sure we all remember how drab the choice was for drinkers, both cask and keg. They were lucky, many brands tried and failed, and Tiny Rebel in Cardiff certainly seem highly influenced by the style if not the tone.
 
Which is all bollocks. Hoppy, fizzy, modern IPAs were around long before BrewDog. Punk IPA was always a pale imitation (geddit?) of the likes of Sierra Nevada.

I've actually got a diary entry from the Summer of 2000 when I first "discovered" this kind of beer. Stuck the label in and everything. By the time BD was founded the "craft beer revolution" was an international phenomenon. There were two bars on my street in Milan back then for example selling all kinds of "modern IPAs" (and modern stouts and more that BD didn't pick up till later).

They "invented" nothing.

BD's only advantage ever was that for a while they were easier to find in supermarkets and chain pubs.
Good marketing.
 
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