...fewer than three in ten voters think they (tories) have the best approach to the NHS, eighteen points behind Labour...Some blame the Lansley reforms for this state of affairs. I found people assumed they had been introduced to save money; more thought they were “part of a plan to privatise the NHS” than to cut bureaucracy or give more choice and control to patients....in the absence of any clear explanation of how the changes were supposed to benefit patients, people fell back on their assumptions about Tory motivations. This is because the decontamination of the Conservative brand was never completed....Though people were more likely than not to think spending on the NHS had risen in the last five years, they were much more likely than not to think the service had deteriorated.