Unscientific survey alert.
During the course of the morning and over lunch, I asked some people about what voting No meant. They are friends, colleagues and relations of mine. The sample size is extremely small. However, I reproduce the results for your delectation.
I spoke to 11 people (5 men, 6 women, all of voting age).
Their voting intentions are as follows:
Yes - 4
Undecided - 2
No – 5
When asked "what does voting 'No' result in?" All 11 said "No change". ('No change' was the most used phrase, but others included 'things stay as they are' and 'nothing changes').
6 of them were unconvinced when I told them this was incorrect. (Both of the Undecideds, 3 of the Nos and 1 Yes).
I asked them to suppose that No did not not mean no change. Would that knowledge affect their voting?
One of the Undecideds said it would make her vote No.
One of the Yes voters said it might make them consider voting No, but they’d need more information.
Oddly, two of the No voters said it would make them consider voting Yes. The reason they both gave was “the uncertainty”. (I doubt that this last effect would be reproduced nationally, but you never know. They are husband and wife, if that makes any difference).
The remaining 7 said it would not affect the way they voted. However, all 11 said the details of these changes should be made available before the polls.
I have no idea how representative that all is, but it does show that there are 11 people who didn't know that "A No vote does not mean no change".