On a frosty night in Newcastle city centre the streets were eerily quiet following the New Year's Eve revels of the night before.
A few workmen were around at Monument, dismantling the Christmas market, with town -and its warm doorways- only becoming busier towards McDonalds on Grainger Street.
But at Greggs, a little further on, the joint was jumping. A huge queue tailed back - nightclub style - behind royal blue ropes outside the obscured windows of the bakery cum cafe. Two bouncers were on duty at the entrance to the store where the first 200 of the much-heralded Vegan Steak Bakes were to be revealed.
First in the queue was meat eater Danni Deloncho, 23, of Durham , a Greggs superfan, who has a steak bake tattooed on his right calf. He arrived, with fold-up chair, at 6pm to be sure to be at the front of the queue